The videoconferencing market is fast approaching an inflection point driven by high quality and low-cost solutions combined with an escalating need for rich collaboration. Improved user experiences and expanded use cases are driving adoption. Growing adoption of mobile and desktop video will transform the market landscape and expand the total addressable market. Integration of video into UC clients and social media are providing additional touch points and feeding into the growth of video everywhere. With extensive primary and secondary research, this analysis provides videoconferencing providers and their partners with a detailed analysis of the current and changing dynamics in the fast evolving videoconferencing marketplace.

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Global Videoconferencing and Telepresence Endpoints Market
Published on April 2012
Report Summary
The videoconferencing market is fast approaching an inflection point driven by high quality and low-cost solutions combined with an
escalating need for rich collaboration. Improved user experiences and expanded use cases are driving adoption. Growing adoption of
mobile and desktop video will transform the market landscape and expand the total addressable market. Integration of video into UC
clients and social media are providing additional touch points and feeding into the growth of video everywhere. With extensive primary
and secondary research, this analysis provides videoconferencing providers and their partners with a detailed analysis of the current
and changing dynamics in the fast evolving videoconferencing marketplace.
Table of Content
Executive Summary
Market Overview
Total Videoconferencing and Telepresence Endpoints Market
'External Challenges: Drivers and Restraints
'Forecasts
'Market Trends
Room Systems Segment Breakdown
Executive Desktop Systems Segment Breakdown
Market Share and Competitive Analysis
The Last Word
Appendix
Market Overview
'The videoconferencing market is fast approaching an inflection point driven by high quality and low-cost solutions combined with an
escalating need for rich collaboration. While adoption in the past has largely taken place as a high-end enterprise application, the
benefits of videoconferencing are now extending to mainstream users. The imminent shift to software-centric solutions and the impact
of consumerization will open up new growth opportunities while overturning traditional business models.
'2011 was the year of video as adoption surged and the perception of video changed from a 'nice-to-have' to a 'must have'
communications tool. Global revenue for the enterprise videoconferencing and telepresence endpoints market nearly hit the $x.x
billion mark for 2011, growing at a strong xx.x percent over the previous year. Unit shipments grew at xx.x percent with xxx,xxx units
shipped in 2011. Prices held stable due to continued migration to high-definition (HD) units.
'Sustainable demand drivers will lead to increased spending throughout the forecast period. Videoconferencing is invigorated by a
convergence of multiple drivers - cost savings, higher productivity, demographic factors, need for better work life balance, favorable
environmental impact, and a growing trend among users favoring richer forms of communications.
'Technology barriers posed by legacy systems have largely been overcome by the new generation of videoconferencing devices that
offer higher resolutions, easier-to-use interfaces, and better reliability. Unit Shipments will show a strong CAGR (2011-2016) of xx.x
percent. However, lower prices and the impending shift to newer form factors such as enterprise tablets and desktop soft clients will
increasingly lead to commoditization and pricing pressures, resulting in a more subdued but healthy revenue CAGR of xx.x percent
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(2011-2016).
'Executive systems revenue grew at the fastest pace in 2011 at xx.x percent compared to xx.x percent growth in room systems.
Immersive telepresence continues to demonstrate its value at the high end of the market. However, as the video quality and user
experience gets better for desktop and single codec room systems, the immersive category will face the challenge of limited
penetration due to high prices.
'A large majority of units sold in 2011 were HD capable. However, for many customers bandwidth is still a constraint and several HD
units are being used in standard-definition (SD) mode. For large vendors more than xx percent of the sales were HD capable;
anecdotally, it is reported that roughly less than xx percent use HD mode. Technology advancements such as Polycom's support of
H.264 High Profile enables its customers to use HD due to lower bandwidth requirements.
'Cisco and Polycom continue to be the dominant market share leaders holding more than xx percent of the global revenue market
share. However, in 2011 they lost share to the top two Chinese vendors Huawei and ZTE. Huawei, in particular, is going after Cisco
and Polycom with aggressive expansion outside of its core markets by undercutting them in prices and offering several product
enhancements.
'Widespread video usage among consumers has resulted in lowering the cultural and behavioral inhibitions to videoconferencing for
business use. Expanding use cases for videoconferencing and evolution of clearly defined business benefits will result in parity
between consumer and business video usage in a few years. High-quality low-cost videoconferencing solutions are finding
acceptance among business users due to attractive price points, particularly among small and medium-sized business (SMB) users.
'Mobile devices are fueling the spread of video both among consumers and business users. With a strong emergence of tablets, Frost
& Sullivan expects mobile video to be the wave of the future. The new iPad's better resolution and HD screen, along with its
quad-core graphics processing, will open up a host of opportunities for high-resolution mobile video apps, including
videoconferencing.
'Ongoing consolidation has resulted in higher market concentration in the hands of fewer vendors. After the prominent
Cisco-Tandberg and Microsoft-Skype acquisitions, Avaya recently announced acquisition of Radvision to round off its portfolio for
end-to-end collaboration. It is expected that other UC vendors, that do not yet own the videoconferencing piece, will follow suit and
move from a partner-friendly approach to a more self sufficient collaboration strategy. We expect continued market consolidation
though smaller and more nimble vendors will challenge the established vendors with innovative products and services at lower prices.
'New use cases of videoconferencing are emerging. Sectors driving demand include healthcare, education, and retail while
videoconferencing continues to be strong in the traditional verticals of manufacturing, financial services, and government. Lower cost
of technology and wider bandwidth availability is triggering B2C use cases. As consumers get comfortable with video in homes,
applications like customer service, tech support, virtual shopping, and home banking will be enhanced with videoconferencing.
'Vendors are expanding their capabilities for an end-to-end video delivery, both synchronous and asynchronous. Opportunities in the
future will emerge from several directions.
oGrowing adoption of mobile and desktop video will transform the market landscape, expanding the total addressable market.
oIntegration of video into UC clients and social media are providing additional touch points feeding into the growth of video
everywhere.
oManaged and cloud based services are easing the management and deployment pains that have prevented IT from rolling out
videoconferencing to a wider user base. Rapid adoption of videoconferencing in the cloud will lower adoption barriers.
'Customers are looking to maximize their return on investments (ROI) by making videoconferencing extensible to an increasingly
diverse base of endpoints and clients'within both their internal and external value chains. Work to facilitate B2B videoconferencing
continues. Service providers/carriers are introducing inter-exchange services that can connect customers to users on other carrier's
networks. New participants focused on the B2B opportunity, such as Blue Jeans Network and Vidtel, have entered the market to spur
innovation, to raise B2B awareness, and to influence established competitors to evolve.
'Most businesses today need to upgrade network infrastructures to support more broad-scale videoconferencing that would require a
high bandwidth data network as well as upgrades to existing video infrastructure, such as multi-point control units (MCUs), gateways,
and management software. The significant growth over the last several years in the endpoints market is increasing demand for
videoconferencing infrastructure products. Frost & Sullivan expects growth in the videoconferencing infrastructure market to
accelerate significantly as customers attempt to make videoconferencing available to a larger number of their employees.
'Ensuring global availability and support of products and services is key to success. Emerging markets such as Brazil, Russia, India,
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and China (BRIC) as well as countries that are classified as MAVINS including Mexico, Argentina, Vietnam, Indonesia, Nigeria, and
South Africa are the next growth markets on the horizon.
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