TechNavio's analysts forecast the Interactive Mobile and Social Media Marketing Spend in the US to grow at a CAGR of 28.48 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased penetration of smartphones and tablets. Interactive Mobile and Social Media Marketing Spend in the US has also been witnessing the emerging demand for games marketing. However, the lack of proper marketing strategy could pose a challenge to the growth of this market. TechNavio's report, the Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Interactive Mobile and Social Media Marketing Spend in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this market space are AKQA Inc., Ogilvy Group Inc., Razorfish Inc., and SapientNitro USA Inc. The oher vendors mentioned in the report are: TribalDDB Worldwide Inc., VML Inc., Rosetta Inc., Possible Worldwide Inc., iCrossing Inc., Radian6 Technologies Inc., Sysomos Inc., Adobe Systems Inc., SAS Institute Inc., Visible Technologies Inc., Conversocial Inc., HootSuite Media Inc., SocialVolt Inc., Viralheat Inc., and HubSpot Inc. Key questions answered in this report: What will the market size be in 2016 and what will the growth rate be' What are the key market trends' What is driving this market' What are the challenges to market growth' Who are the key vendors in this market space' What are the market opportunities and threats faced by the key vendors' What are the strengths and weaknesses of the key vendors' You can request one free hour of analyst time when you purchase this report. Details provided within the report. TechNavio's research portfolio in the Enterprise Computing series includes reports on the ERP market, CRM market, enterprise software market, supply chain management market, web analytics market, enterprise applications market, mobile device management market, SOA market, electronic health record market, records management market, workforce management market MethodologyResearch methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.

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Interactive Mobile and Social Media Marketing Spend in the US
2012-2016
Published on November 2012
Report Summary
TechNavio's analysts forecast the Interactive Mobile and Social Media Marketing Spend in the US to grow at a CAGR of 28.48
percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased penetration of
smartphones and tablets. Interactive Mobile and Social Media Marketing Spend in the US has also been witnessing the emerging
demand for games marketing. However, the lack of proper marketing strategy could pose a challenge to the growth of this market.
TechNavio's report, the Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, has been prepared based on an
in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Interactive Mobile and
Social Media Marketing Spend in the US landscape and its growth prospects in the coming years. The report also includes a
discussion of the key vendors operating in this market.
The key vendors dominating this market space are AKQA Inc., Ogilvy Group Inc., Razorfish Inc., and SapientNitro USA Inc.
The oher vendors mentioned in the report are: TribalDDB Worldwide Inc., VML Inc., Rosetta Inc., Possible Worldwide Inc., iCrossing
Inc., Radian6 Technologies Inc., Sysomos Inc., Adobe Systems Inc., SAS Institute Inc., Visible Technologies Inc., Conversocial Inc.,
HootSuite Media Inc., SocialVolt Inc., Viralheat Inc., and HubSpot Inc.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be'
What are the key market trends'
What is driving this market'
What are the challenges to market growth'
Who are the key vendors in this market space'
What are the market opportunities and threats faced by the key vendors'
What are the strengths and weaknesses of the key vendors'
You can request one free hour of analyst time when you purchase this report. Details provided within the report.
TechNavio's research portfolio in the Enterprise Computing series includes reports on the ERP market, CRM market, enterprise
software market, supply chain management market, web analytics market, enterprise applications market, mobile device
management market, SOA market, electronic health record market, records management market, workforce management market
Methodology
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with
industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company
reports, news articles, analyst reports, trade associations and the data published by Government agencies.
Table of Content
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01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
04. Market Landscape
04.1 Interactive Mobile and Social Media Marketing Spend in the US
Market Size and Forecast
04.2 Interactive Mobile Marketing Spend in the US
Market Size and Forecast
Market Segmentation
04.3 Interactive Social Media Marketing Spend in the US
Market Size and Forecast
Market Segmentation
04.4 Interactive Marketing Spend in the US
Market Segmentation
End-user Segmentation
04.5 Five Forces Analysis
05. Vendor Landscape
06. Buying Criteria
07. Market Growth Drivers
08. Drivers and their Impact
09. Market Challenges
10. Impact of Drivers and Challenges
11. Market Trends
12. Key Vendor Analysis
12.1 SapientNitro USA Inc.
SWOT Analysis
12.2 AKQA Inc.
SWOT Analysis
12.3 Razorfish Inc.
SWOT Analysis
12.4 Ogilvy Group Inc.
SWOT Analysis
13. Other Reports in this Series
List of Exhibits:
Exhibit 1: Interactive Mobile and Social Media Marketing Spend in the US 2012-2016 (US$ billion)
Exhibit 2: Interactive Mobile Marketing Spend in the US 2012-2016 (US$ billion)
Exhibit 3: Interactive Mobile Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
Exhibit 4: Interactive Mobile Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
Exhibit 5: Interactive Social Media Marketing Spend in the US 2012-2016 (US$ billion)
Exhibit 6: Interactive Social Media Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
Exhibit 7: Interactive Social Media Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
Exhibit 8: Interactive Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
Exhibit 9: Interactive Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
Exhibit 10: Interactive Marketing Spend in the US by End-user Segmentation 2012
Exhibit 11: Interactive Marketing Spend in the US by End-user Segmentation 2012-2016 (percentage)
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