Mobile Healthcare Opportunities: Monitoring, Applications & mHealth Strategies 2010-2014

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Mobile Healthcare Opportunities: Monitoring, Applications &
mHealth Strategies 2010-2014
Published on April 2010

Report Summary

This investigation into the opportunities for mobile healthcare provides a concise strategic planning tool for all players wanting to
maximise revenues within the mobile healthcare market.

This unique report provides five year forecasts for public sector savings attributable to m-Health monitoring, as well the number of
health monitoring events per year and service revenue from health monitoring. Other key forecasts include revenue and user
forecasts from fitness and healthcare apps as well as the number of users that downloaded lifestyle and healthcare apps.

This evaluation of the mobile health sector provides detailed analysis of the remote monitoring sector as well as examining the
evolution of smartphone apps and the impact of the app store model on the healthcare industry.

Key questions that the report answers:

1. How much could the public healthcare sector save through cellular remote monitoring of individuals'
2. What does the future hold for mobile healthcare applications'
3. Which m-health apps provide the best ROI for players'
4. Which operators have the most progressive outlook towards the m-Health sector'
5. Which regions will show substantial growth in mobile health monitoring revenues'
6. How much will remote monitoring in the mobile health market be worth by 2014'

Table of Content

Executive Summary

ES1 Introduction
ES2 Worldwide Health Systems Today
ES3 Developments in Healthcare
ES4 mHealth Forecasts
ES5 Conclusion

1. The Worldwide Health Industry

1.1 Introduction
1.1 Healthcare System Background and Structure
1.2 Implications for mHealth

Mobile Healthcare Opportunities: Monitoring, Applications & mHealth Strategies 2010-2014 Page 1/7


1.2 Worldwide Health Systems Today
1.2.1 Worldwide Health Employment
Figure 1.1: Distribution of Health Workers Worldwide
Table 1.1: Americas and Sub-Saharan Africa Compared
1.2.2 Implications for mHealth
Table 1.2: Which Applications will be Used Where' Americas and Sub-Saharan Africa Compared
1.2.3 Aging Populations Worldwide
1.2.4 Impact on the Healthcare Sector
1.2.5 Increase in Chronic Diseases
Figure 1.2: Prevalence of Diabetes Across OECD Countries (adults aged 20-79 years, 2010)
1.3 Developments in Healthcare
1.4 The Digitisation of Healthcare Records
1.4.1 Personal Healthcare Records
i. BlueCross
ii. Microsoft HealthVault
iii. Google Health
iv. Dossia
v. Tolven
1.5 Conclusion

2. mHealth Market Structure

2.1 Introduction
2.2 mHealth Definitions
2.3 The mHealth Story to Date
2.4 Developments in Healthcare
2.4.1 Hype or New Dawn'
2.4.2 Operator, Handset Manufacturer and Venture Capital Initiatives
2.4.2 The Smartphone App - New Route to Market'
Figure 2.1: mHealth Possibilities iPhone Connecting to LifeScan Glucose Meter
2.4.3 A Tale of Two Markets
2.4.4 M-Health's Role in Developed and Developing Markets
2.4.5 eHealth
2.5 mHealth Current Status
2.5.1Channels to Market
Table: 2.1 Route to Market for Varying mHealth Applications
2.6 mHealth Technologies
2.6.1 mHealth Applications
2.6.2 Advanced Mobile Apps
2.6.3 The Role of Short Range Wireless Technologies in mHealth
i. Wi-Fi, Bluetooth and ZigBee
2.7 The Use of Cellular for mHealth
2.7.1 2G Technologies
2.7.2 3G Technologies
2.7.3 LTE
2.8 Conclusion

3. mHealth Use Cases, Drivers and Inhibitors

3.1 Introduction



3.1.1 mHealth Services
Figure 3.1: mHealth Use Cases and Their Ability to Reduce Healthcare Costs
Figure 3.2: Implementation Cost Versus Potential Return on Investment, Selected mHealth Use Cases
3.2 mHealth Use Cases
3.2.1 Educational and Information Services Using SMS
3.2.2 Voxiva's Health Message Services
3.2.3 Remote Consultations
i. Telenor Tele Doctor
ii. Grameenphone's HealthLine
3.2.4 SMS Based Appointment Reminders
i. Kaiser Permanente
3.2.5 Accessing Patient Records Using The Mobile Device
3.2.6 Health Monitoring Using Short Range Wireless Technologies
3.2.7 Health Monitoring Using Mobile Technologies
3.3 Drivers and Inhibitors
3.3.1 Drivers
3.3.2 Inhibitors
3.4 Current Trends
3.5 Recommendations
3.5.1 Cost Savings
3.5.2 mHealth's Role in Reducing UK Healthcare Costs
3.6 Conclusion

4. Remote Monitoring in the Healthcare Sector

4.1 Introduction
4.1.1 Mobile Monitoring Market Evolution
4.1.1 The Use of M2M Technologies
4.2 Remote Monitoring Systems
Figure 4.1: Sensor Applications in the Health Sector
4.2.1 Monitoring Use Cases
i. Glucose Meter
ii. Oximeter
iii. ECG (Electrocardiograph)
iv. Social Alarm Devices
4.3 ROI (Return on Investment)
4.4 Mobile Monitoring Current Status
4.5 Mobile Monitoring Methodology
Figure 4.2: M2M Healthcare Monitoring Methodology
Figure 4.3: Number of Individuals (m) That Would Benefit from Mobile Health Monitoring Split by 8 Key Regions 2009-2014
Table 4.1: Number of Individuals (m) That Would Benefit from Mobile Health Monitoring Split by 8 Key Regions 2009-2014
Table 4.2: Percentage of Individuals Using Mobile Health Monitoring Split by 8 Key Regions 2009-2014
Figure 4.4: Number of Individuals (m) using Mobile Health Monitoring per Year Split by 8 Key Regions 2009-2014
Table 4.3: Number of Individuals (m) using Mobile Health Monitoring per Year Split by 8 Key Regions 2009-2014
Figure 4.5: Number of Mobile Health Monitoring Events per Year (m) Split by 8 Key Regions 2009-2014
Table 4.4: Number of Mobile Health Monitoring Events per Year (m) Split by 8 Key Regions 2009-2014
Figure 4.6: Service Revenues from Mobile Health Monitoring ($m) Split by 8 Key Regions 2009-2014
Table 4.5: Service Revenues from Health Monitoring ($m) Split by 8 Key Regions 2009- 2014
4.6.1 Health Cost Savings Attributable to Mobile Monitoring
Table 4.6: Cost to the Health Service of a Single Hospital Bed per Day ($) Split by 8 Key Regions 2009-2014



Figure 4.7: Cost Savings Methodology
Table 4.7: Monitoring Cost per Individual ($) Split by 8 Key Regions 2009-2014
4.7 Scenario Based Cost Savings
4.7.1 Scenario 1: Base
Figure 4.8: Savings ($m) Attributable to Mobile Health Monitoring (Base Scenario) Split by 8 Key Regions 2009-2014
Table 4.8: Savings ($m) Attributable to Mobile Health Monitoring (Base Scenario) Split by 8 Key Regions 2009-2014
4.7.2 Scenario 2: Optimistic
Figure 4.9: Savings ($m) Attributable to Mobile Health Monitoring (Optimistic Scenario) Split by 8 Key Regions 2009-2014
Table 4.9: Savings ($m) Attributable to Mobile Health Monitoring (Optimistic Scenario) Split by 8 Key Regions 2009-2014
4.8 Conclusion

5. Mobile Health and the Smartphone App

5.1 Introduction
5.2 The Rise of The mHealth Application
5.2.1 A Brief History of the Mobile App
5.2.2 The iPhone and The App Store
5.2.3 The Impact of the App Store
5.2.4 Medical Applications
5.3 The Smartphone App
5.3.1 New Route to Market'
5.3.2 The Role of the Third Party Sensor
5.3.3 Future iPhone Applications
5.4 Mobile Applications Forecasts
5.4.1 Apps Forecast Methodology
Figure 5.1: Apps Forecast Methodology, Revenues from Downloads
5.4.2 Mobile Users Downloading Lifestyle & Healthcare Apps
Table 5.1: Mobile Users (%) That Downloaded Lifestyle and Healthcare Applications, Regional Forecasts Split by 8 Key Regions
2009-2014
Figure 5.2: Number of Mobile Users (m) that Downloaded Lifestyle and Healthcare Applications Split by 8 Key Regions 2009-2014
Table 5.2: Number of Mobile Users (m) that Downloaded Lifestyle and Healthcare Applications Split by 8 Key Regions 2009-2014
5.4.3 Fitness & Healthcare Applications Downloaded
i. Percentage of Apps Downloaded
Table 5.3: Percentage of Lifestyle and Healthcare Applications that are Fitness and Healthcare Applications Split by 8 Key Regions
2009-2014
ii. Number of Subscribers Downloading
Figure 5.3: Number of Mobile Subscribers (m) that Downloaded Fitness and Healthcare Applications Split by 8 Key Regions
2009-2014
Table 5.4: Number of Mobile Subscribers (m) that Downloaded Fitness and Healthcare Applications Split by 8 Key Regions
2009-2014
iii. Fitness & Healthcare App Download Revenues
Table 5.5: $ Price per Downloaded Fitness and Healthcare Applications Split by 8 Key Regions 2009-2014
Figure 5.4: Revenues (m) from Fitness and Healthcare Downloads Split by 8 Key Regions 2009-2014
Table 5.6: Revenues (m) from Fitness and Healthcare Downloads Split by 8 Key Regions 2009-2014
5.5 Content Subscription Forecasts
5.5.1 Methodology
Figure 5.5: Methodology for Subscription Revenues, Fitness and Healthcare
5.5.2 Number of Content Subscriptions
Figure 5.6: Total Number of Content Subscriptions (m) Split by 8 Key Regions 2009-2014
Table 5.7: Total Number of Content Subscriptions (m) Split by 8 Key Regions 2009-2014 65



5.5.3 Revenues from Content Subscriptions
Figure 5.7: Revenues from Content Subscriptions ($m) Split by 8 Key Regions 2009-2014
Table 5.8: Revenues from Content Subscriptions ($m) Split by 8 Key Regions 2009-2014
5.6 Total Revenue from Fitness & Health Apps
Figure 5.8: Total Revenues from Fitness and Health Apps ($) Split by 8 Key Regions 2009-2014
Table 5.9: Total Revenues from Fitness and Health Apps ($) Split by 8 Key Regions 2009- 2014
5.7 Advanced Fitness and Healthcare Applications
Table 5.10: Percentage of Fitness and Health Apps with an External Monitoring Device Split by 8 Key Regions 2009-2014
Figure 5.9: Number of Fitness and Health Apps Downloaded with an External Monitoring Device (m) Split by 8 Key Regions
2009-2014
Table 5.11: Number of Fitness and Health Apps with an External Monitoring Device (m) Split by 8 Key Regions 2009-2014
Figure 5.10: Revenues Attributable to Fitness and Health Apps Downloaded with an External Monitoring Device (m) Split by 8 Key
Regions 2009-2014
Table 5.12: Revenues Attributable to Fitness and Health Apps with an External Monitoring Device (m) Split by 8 Key Regions
2009-2014
5.8 Conclusion

6. Profiles and Interviews

6.1 Vodafone
6.1.1 Strategic Focus
6.1.2 CSR
6.2 mHealth Alliance
6.3 EpiSurveyor
6.4 Qualcomm
Figure 6.1: Health Care Band Aid
6.5 France Telecom
6.6 O²
6.7 Research In Motion
6.8 Epocrates
6.9 Continua Health Alliance
6.10 MedApps
Figure 6.2: MedApps Remote Health Monitoring System at a Glance
6.10.1 Service Structure
6.11 CardioNet
6.11.1 How Mobile ECG Monitoring Works
6.12 LifeWatch
6.12.1 Home Sleep Testing Market

Glossary



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