US demand to post doubledigit growth through 2015 US demand for wall coverings is forecast to advance 10.4 percent annually from a weak 2010 base through 2015. Gains will derive mainly from a recovery in new residential construction, a key market for wall coverings that suffered significantly from the collapse of the US housing market. In particular, decorative tile and wall paneling products, which account for the bulk of demand, are expected to post strong gains. Demand for wallpaper will also record positive growth through 2015, reflecting strong growth in both residential and nonresidential construction activity and continuing development of new wallpaper products. Wallpaper had been in a steady decline for more than a decade, reflecting changing consumer tastes, the dominance of paints and coatings as the first choice in wall decoration and the difficulty inherent in applying and removing wallpaper. However, the development of a variety of new wallpaper products, such as wall cutouts, wall murals and custom wallpaper products will lead to a recovery for the product segment. New construction to bolster residential market growth Residential markets are the primary outlet for wall coverings demand, accounting for nearly three-fifths of total demand in 2010. Consumption is about evenly divided between new construction and improvement and repair applications, but through 2015 new construction will expand its share of the market as residential housing recovers from a very weak 2010 base. Growth in nonresidential markets will trail gains in residential markets, but will post much improved results compared to the 2000-2010 time frame. South, West regions to remain dominant, exhibit most rapid demand gains On a regional basis, demand for wall coverings is heavily concentrated in the South and West regions, which combined to account for about two-thirds of the total in 2010. This reflects the size of the housing and construction markets, coupled with the size of the population, in these regions. The South and West will also post the most rapid growth in demand through 2015, as they continue to gain population, supporting growth in construction activity and, by extension, demand for wall covering products. Study coverage Details on these and other key findings are contained in Wall Coverings, which presents historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by product, market, and geographic re-gion of the US. The study also considers key market environment factors, evaluates company market share and profiles US industry players such as Blue Mountain Wallcoverings, Patrick Industries, Dal-Tile, Formica, OMNOVA Solutions, Wilsonart, RJF International and Georgia-Pacific.

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US Wall Coverings Market
Published on July 2011
Report Summary
US demand to post doubledigit growth through 2015
US demand for wall coverings is forecast to advance 10.4 percent annually from a weak 2010 base through 2015. Gains will derive
mainly from a recovery in new residential construction, a key market for wall coverings that suffered significantly from the collapse of
the US housing market. In particular, decorative tile and wall paneling products, which account for the bulk of demand, are expected
to post strong gains. Demand for wallpaper will also record positive growth through 2015, reflecting strong growth in both
residential and nonresidential construction activity and continuing development of new wallpaper products. Wallpaper had been in a
steady decline for more than a decade, reflecting changing consumer tastes, the dominance of paints and coatings as the first
choice in wall decoration and the difficulty inherent in applying and removing wallpaper. However, the development of a variety of
new wallpaper products, such as wall cutouts, wall murals and custom wallpaper products will lead to a recovery for the product
segment.
New construction to bolster residential market growth
Residential markets are the primary outlet for wall coverings demand, accounting for nearly three-fifths of total demand in 2010.
Consumption is about evenly divided between new construction and improvement and repair applications, but through 2015 new
construction will expand its share of the market as residential housing recovers from a very weak 2010 base. Growth in
nonresidential markets will trail gains in residential markets, but will post much improved results compared to the 2000-2010 time
frame.
South, West regions to remain dominant, exhibit most rapid demand gains
On a regional basis, demand for wall coverings is heavily concentrated in the South and West regions, which combined to account
for about two-thirds of the total in 2010. This reflects the size of the housing and construction markets, coupled with the size of the
population, in these regions. The South and West will also post the most rapid growth in demand through 2015, as they continue to
gain population, supporting growth in construction activity and, by extension, demand for wall covering products.
Study coverage
Details on these and other key findings are contained in Wall Coverings, which presents historical demand data (2000, 2005 and
2010) plus forecasts for 2015 and 2020 by product, market, and geographic re-gion of the US. The study also considers key market
environment factors, evaluates company market share and profiles US industry players such as Blue Mountain Wallcoverings,
Patrick Industries, Dal-Tile, Formica, OMNOVA Solutions, Wilsonart, RJF International and Georgia-Pacific.
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