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Social Media Analysis UEFA final - Case Study

How much buzz has the UCL Final in Milan generated on Twitter?
Who is talking about the UCL Final?
What is the value of a digital activation about UCL Final?

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Social Media Analysis UEFA final - Case Study

  1. 1. UCL FINAL SOCIAL MEDIA CASE STUDY HOW MUCH BUZZ DOES #UCLFINAL GENERATE ON TWITTER? WHO IS TALKING ABOUT #UCLFINAL? UNDERSTAND FANS AND THEIR PASSIONS WHAT IS THE VALUE OF A DIGITAL ACTIVATION ABOUT #UCLFINAL? 1 3 2
  2. 2. UCL FINAL SOCIAL MEDIA CASE STUDY SOCIAL MEDIA MONITORING CASE STUDY – #UCLFINAL DIGITAL SOLUTIONS 480.000+ MENTIONS @Cristiano TOP MENTIONS 0 20000 40000 60000 80000 100000 120000 1/5 3/5 5/5 7/5 9/5 11/5 13/5 15/5 17/5 19/5 21/5 23/5 25/5 27/5 29/5 #APorLaUndecima #NuncaDejesDeCreer VS @SergioRamos @AntonioGriezmann 210.000+ MENTIONS 100.000+MENTIONS SEMI-FINAL BAY-ATL SEMI-FINAL RMA-MAN FINAL #UCLfinal
  3. 3. UCL FINAL SOCIAL MEDIA CASE STUDY SOCIAL MEDIA MONITORING CASE STUDY – #UCLFINAL DIGITAL SOLUTIONS GEOGRAPHY 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 2000000 22/5 23/5 24/5 25/5 26/5 27/5 28/5 29/5 #UCLfinal 2.5 Mio. Posts FINAL SPAIN 440.000 Posts USA 214.000 Posts UK 165.000 Posts #UCLfinal
  4. 4. UCL FINAL SOCIAL MEDIA CASE STUDY SOCIAL MEDIA AFFINITY CASE STUDY – #UCLFINAL DIGITAL SOLUTIONS 8x 7x 4x 3x CELEBRITY FORMULA ONE WORLD CUP ATP WORLD TOUR E-SPORTS More than on Twitter More than on Twitter More than on Twitter More than on Twitter More than on Twitter 16x AFFINITIES Affinities tool provides valuable insights about users. Affinities analysis identifies the shared attributes within an audience and quantifies the occurrence of specific interests, indexing against the larger “digital” population or the conversation surrounding a competitor. #UCLfinal
  5. 5. UCL FINAL SOCIAL MEDIA CASE STUDY SOCIAL MEDIA VALUATION CASE STUDY – #UCLFINAL DIGITAL SOLUTIONS Likes 18.740 Shares 3.064 Comments 882 Views 495K 56.186.334 Facebook Likes Media Value for NISSAN € 100.374 1x social media posts BRAND ENGAGEMENT #UCLfinal
  6. 6. 6 UCL FINAL SOCIAL MEDIA CASE STUDY 3 Mio. POSTS ON TWITTER FACEBOOK GLOBAL FROM 1 TO 29 MAY OWERVIEW OVERVIEW CASE STUDY – #UCLFINAL DIGITAL SOLUTIONS Social Media Monitoring: a tool to monitor the digital engagement. The report presents data on the online traffic generated by fans regarding #uclfinal as well as data obtained from the monitoring of the social follow of teams and players. Social Media Listening: a tool to monitor discussions and conversations on the web. The analysis of such discussions allows to identify the opinion drivers that characterized the online buzz. Affinity Analysis: a tool to identify and analyze relevant interests of the users who talked online about #uclfinal. The output of such analysis enhances the creation of different clusters based on specific categories of interest (sport, engaged channels, events). Digital Valuation: Understand the potential value of partners sponsoring rights holder content. Digital Valuation captures media value of fan engagement with branded content (i.e when a sponsor is actively integrated into a social post) #UCLfinal
  7. 7. REPUCOM Italy STRADA 3 PALAZZO B4 20090 ASSAGO MILANOFIORI ITALY italia@repucom.net WWW.REPUCOM.NET LET’S GET CONNECTED TO DOWNLOAD THE CASE STUDY CLICK ON THE LINK BELOW HTTP://REPUCOM.NET/IT/FINALE-UEFA-CHAMPIONS-LEAGUE-SOCIAL-MEDIA-ANALYSIS/

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