For the complete report, get in touch with us at : info@netscribes.com Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of Medical Equipments – Company Profiles series that provides key information about the company’s operations, business model, SWOT analysis, financial analysis, competitive landscape/benchmarking among others. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and key financial ratios depicting the company’s overall financial performance for the given financial year/s. Industry Analysis provides top level understanding of the Medical Equipments sector in India. Market size, growth, key segments, export\ import, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as financial performance, service offerings along with brief descriptions about their line of businesses and operations. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. Adonis Medical Systems Pvt.
Ltd.
October 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
Adonis Medical Systems Pvt. SWOT Analysis
Ltd. Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Appendix
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3. Executive Summary
• Adonis Medical Systems Pvt. Ltd. (Adonis) is a manufacturer of medical equipments and has its
manufacturing base in Mohali
Company
• The company has also established a A and B network to promote and provide maintenance facility for its
Description products
• It primarily generates revenue through its product in the domains of category 1 and category 2
Business Model
• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
SWOT Analysis • Adonis can reap significant benefits owing to opportunity 1 while threat 1 may result in stiff competition,
thereby having an adverse affect on the strategic initiatives and growth prospects of the organization
• Adonis Medical Systems Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐ from INR
B mn in FY 20‐‐. It earned a net profit of INR C mn in FY 20‐‐, while it reported a net profit of INR D mn in FY
20‐‐
Financial Profile • The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key
financial figures for FY 20‐‐ and 20‐‐ along with an analysis of its key ratios that informs about the financial
health and capacity to run its operations
• Medical Equipments market is estimated at INR E bn in FY 20‐‐ and expected to grow at a CAGR of x per
cent to reach INR F bn in FY 20‐‐
• The Medical Equipments market is classified into segments such as G, H, I and J
Industry Analysis • Imaging and Diagnostic Device market in India is estimated at INR K bn in FY 20‐‐ and is expected to grow at
a CAGR of y per cent to reach INR L bn in FY 20‐‐
• The major imaging devices are M, N, O, P, Q
• Key competitors of Adonis can be enlisted as: Competitor 1 and Competitor 2
Competitive
Landscape
3

4. Factsheet
Basic Information Brief Description
Industry ‐‐ • Adonis Medical Systems Pvt. Ltd. (Adonis) is a manufacturer of
Corporate Address ‐‐ medical equipments and has its manufacturing base in P
 The company has also established a Q and R to promote and provide S for
its products
Tel No. ‐‐ • Its product portfolio includes providing T and U
Fax No. ‐‐ • Adonis practices a mechanism of V thereby assuring W to its
Website ‐‐ clients
 The company is ISO ‐‐‐‐: ‐‐‐‐ and ISO ‐‐‐‐: ‐‐‐‐ certified
Year Founded ‐‐
 Its products are certified by X for Y
Year of Incorporation
Ownership
‐‐
‐‐
 A has approved all products of the company
 Its products are D and conforms to the norms of E
LE
P
Revenue ‐‐ • Adonis has a wide client base which includes F, G, H and other
Fiscal Year End ‐‐
M
eminent private players
A
Auditor ‐‐
S
Competitors ‐‐
Brief History
•19‐‐:
Source:
4

5. Offices & Centres – India
LE
MP
S A
HQ Office
Presence
Note:
Source:
5

6. Business Model
The company generates revenue through its products which include :
LE
Adonis Medical Systems Pvt. Ltd.
MP
Format 1
S A Format 2
Category 1 Category 2 Category 1 Category 2
Products offered under Products offered under
This segment can be This segment can be this category are: this category are:
further subdivided into further divided into two
two parts sub – segments •‐‐ •‐‐
•‐‐ •‐‐
•‐‐ •‐‐ •‐‐
•‐‐ •‐‐
Source:
6

7. Key People
Shareholders of the Company Key Executives
Name No. of Shares held Year of
Name Designation Age
‐‐ ‐‐ Joining
‐‐ ‐‐
‐‐ ‐‐ ‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐
‐‐ ‐‐
LE
‐‐ ‐‐
P
‐‐ ‐‐
Share Holding Pattern
M
‐‐ ‐‐
A
‐‐ ‐‐
S
A
‐‐ ‐‐
B
a%
Ownership Structure
Total Paid‐up Capital INR A
Number of Shareholders ‐
b%
Source: Note:
7

8. SWOT Analysis (1/2)
Strengths Weakness
• Strength 1
• Weakness 1
• Strength 2
Internal
Factors
LE
MP
S A
Source:
8

9. SWOT Analysis (2/2)
Opportunities Threats
• Opportunity 1 • Threat 1
• Threat 2
• Opportunity 2
LE
MP External
Factors
S A
Source:
9

10. Financial Profile
Financial Snapshot Profit & Loss Statement
LE
Total Income
P
Net Profit/Loss Particulars 20‐‐ 20‐‐
INR mn
M
70 C
A
60
S
Income from Operations ‐ ‐
50
A
40
30
Non Operating Income ‐ ‐
20
10
B D
0 Total Income ‐ ‐
20‐‐ 20‐‐
Financial Summary Total Expenditure ‐ ‐
• Analysis Point 1
Profit/(Loss) before Tax ‐ ‐
• Analysis Point 2
Profit/(Loss) after Tax ‐ ‐
• Analysis Point 3
Source: Note:
10

11. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y change • Analysis Point 1
Particulars 2010 2009
(2010‐09)
• Analysis Point 2
Profitability Ratios
E
Operating Margin ‐ ‐ ‐
Net Margin
L
‐ ‐ ‐
P
Profit Before Tax Margin ‐ ‐ ‐ • Analysis Point 3
Return on Equity ‐ ‐ ‐
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
S AM
• Analysis Point 4
• Analysis Point 5
Cost Ratios ‐ ‐ ‐
Operating costs ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐
• Analysis Point 6
Current Ratio ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐
• Analysis Point 7
Leverage Ratios ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐
Source: Improved Decline Note:
11

12. Annual Financial Ratios
Profitability Ratios
2.0 10
8
1.5
6
1.0
4
0.5
2
LE
P
0.0 0
2009 2010 2009 2010
6
5 S AM 20
15
4
3 10
2
5
1
0 0
2009 2010 2009 2010
Source:
12

13. Industry Analysis
Medical Equipment Industry – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Medical Equipment market is estimated at INR A bn in FY
20‐‐ and expected to grow at a CAGR of x per cent to reach INR B INR bn
bn by FY 20‐‐
100 G
• This market can be classified into segments such as C, D, E and F x% F
• Indian medical equipment market imports y per cent of its 80 E
medical equipments from countries such as M, N, O, P D
60 C
B
• Major trends observed in the medical equipment market are:
A
 40
LE
Trend 1
 Trend 2
 Trend 3 20


Trend 4
M
Trend 5
P
• Some of the key drivers of the medical equipment market are:
0
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
SA
 Driver 1
 Driver 2
 Driver 3
Market Segmentation (FY 20‐‐)
 Driver 4
 Driver 5 a%
• Some of the Government initiatives towards the Medical d%
equipment market were: M
 Point 1 N
 Point 2 O
b% P
c%
Source:
13

14. Industry Analysis
Imaging and Diagnostic Device Market – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Imaging and Diagnostic device market in India is estimated
at INR P bn in FY 20‐‐ and is expected to grow at a CAGR of y per
INR bn
cent to reach INR Q bn by FY 20‐‐
60 p% Y
• Major segments of Imaging devices include: X
 Segment 1
W
40 V
U
 Segment 2
S T
LE
 Segment 3 20
 Segment 4
MP
 Segment 5
• Some of the trends observed in the Imaging Devices market are:
0
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
SA
 Trend 1
 Trend 2
Import‐Export Pattern of Major Imaging Devices
 Trend 3 (20‐‐)
 Trend 4
INR mn Y
H Z
4,000
3,500
3,000
D
2,500 12%
49%
2,000
1,500
1,000
G I M
500 F J L
E K
0
Segment 1 Segment 2 Segment 3 Segment 4 Segment 5
Source:
14

15. Competitive Landscape (1/3)
Company Name Description
Company 1 • ‐‐
• ‐‐
• ‐‐
• ‐‐
Company 2 • ‐‐
• ‐‐
• ‐‐
LE
• ‐‐
MP
Company 3 • ‐‐
• ‐‐
• ‐‐
• ‐‐
S A
Source: Company Websites 15

16. Competitive Landscape (3/3)
Competitive Scenario
Company
Adonis Medion MediRay NiDEK Recorders Shimadzu Trivitron Vision
Name
Financial Information (INR mn – FY 2010)
Total
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Revenue
Net
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Profit/(loss)
Major Market Segmentation (Medical Equipments)
Medical
Equipments:
Ultrasound
Imaging        
OT Surgery
Equipment        
Medical X –
Ray Machines        
ECG
Machines        
Ventilators        
Doppler        
Patient
Monitoring        
Source: SAMPLE H: High; L: Low; M: Medium Offered 
 Not Offered
16

17. Competitive Benchmarking
Key Financial Ratios – FY 2010 (1/2)
% Q R
10 D F G
E
0 • Analysis Point 1
• Analysis Point 2
‐10
• Analysis Point 3
LE
‐20
H
‐30
P
A B C
20
0
‐20
%
I
S
J
T
K L
SA
• Analysis Point 4
• Analysis Point 5
M
‐40
• Analysis Point 6
‐60 M
A B C
%
U
150 P
N O
100
• Analysis Point 7
50 • Analysis Point 8
0
A B C
Source:
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18. Thank you for the attention
Adonis Medical Systems Pvt. Ltd. is a part of Netscribes’ Healthcare Company Profile
Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
Phone: +91 22 4098 7530 Phone: +91 33 4064 6215
E‐Mail: gagan.uppal@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com
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