Market Research Report : Electric vehicle market in india 2014 - Sample

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Electric Vehicle Market – India
November 2014

2
ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
Executive Summary
Market
Drivers & Challenges
Competition
Indian electric vehicle market is expected to reach INR a6 mn units in 20------, growing sharply at a CAGR of x%, from INR a1 mn units in 20-----
Segment 2 accounts for ~b2% of the electric vehicle market
Trends
Entry of New Players
Retro Hybrid Fitment Kit
Drivers:
•Government Initiatives
•Rise in Fuel Costs
•Low Operating and Maintenance Cost
•Foreign Dependence for Crude Oil
•Environment Friendly
Government Initiatives
Alternate Fuels for Surface Transportation Programme (AFSTP)
National Electric Mobility Mission Plan 20--
•Demand Generation
•Research and Development
•Manufacturing Incentives
•Infrastructure Development
Challenges:
•Low Vehicle Performance
•Inefficient Battery
•Price Constraint
•Power Shortage
•Lack of Infrastructure
Major Players
Company A
Company B
Company C
Company D
Company E

3
•Macro Economic Indicators
•Introduction
•Market Overview
•Electric Vehicle
•Major Segments
•Market Analysis
•Drivers & Challenges
•Government Initiatives
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix

4
SAMPLE Macro Economic Indicators (1/3)
INR tn
a
b
c
d
e
Q-y4
z4
k4
Q-y3
z3
k3
Q-x2
y2
z2
k2
Q -
x1
y1
z1
k1
20-- 20-- 20-- 20--
GDP at Factor Cost: X
Inflation Rate: Y
%
f
g
h
i
j
k
20--
a5
20--
a4
20--
a3
20--
a2
20--
a1

5
SAMPLE
Electric vehicles are battery operated vehicles, primarily categorized into four different types
•Electric vehicles are propelled by an electric motor (or motors) powered by rechargeable battery packs
oAvailable in various segments across the globe, ranging from bicycles to cars, three wheelers to heavy commercial vehicles
Electric Vehicle – Introduction
Electric drive train primarily consists:
Component 1
Component 2
Component 3
Component 4
Types of Electric Vehicles – Technology-wise
•Description 1
•Description 2
•Description 3
•Description 4
Battery Electric Vehicles
Plug in Hybrid Electric Vehicles
Hybrid Electric Vehicles
Fuel Cell Electric Vehicles
BEV
PHEV
HEV
FCEV

6
Targeted fuel savings and reduction in pollution within 20--
will ensure a sustained growth of the electric vehicle market
Market Overview – Electric Vehicles
• Electric vehicle market in India is at a nascent stage, providing huge untapped market potential for the players to
capitalize upon
• Market comprises of segment 1, segment 2, segment 3 and other types of vehicles
 Currently, segment 2 dominates the market accounting for b1% of the overall electric vehicle sales in India
• Greater adoption of electric vehicles will aid in bringing down the level of pollution along with significant fuel savings in
the country
 Government support in four primary categories namely demand generation, research and development, manufacturing incentives and
infrastructure development, will create an economically feasible and self sustaining electric vehicle market in the coming years
Market Size & Growth Market Share – Segment-wise (20-----)
mn units
a
b
c
d
+x%
20----e
a6
20-----e
a5
20-----e
a4
20-----e
a3
20-----e
a2
20-----
a1
95%
3%
1%
1%
Others
Segment 3
Segment 2
Segment 1

7
Supply Chain Cost Comparison – Electric Vehicle vs. ICE
Vehicle
Research and
Development
Assembly Marketing
Component
Production
Sales and
Distribution
After Sales
Service
a
b
c
d
e
f
g
h
i
0
a11% a12%
a9% a10%
a7% a8%
a5% a6%
a3% a4%
a1% a2%
Electric Vehicle (High Volume) ICE vehicle
> Accounts for ~x% of vehicle lifecycle cost for a 4W
Vehicle Lifecycle Cost Comparison – Supply Chain Wise

8
Segment 1 to witness phenomenal growth with increasing
consumer acceptability and government support
Market Overview – Segment 1
Consumer Preference – Electric Vehicle Technology-wise
0
20,000
40,000
60,000
80,000
100,000
120,000
units
20----- e
+x%
a6
20----- e 20----- e
a5
20----- e 20----- e
a3
a1
20-----
a4
a2
70%-75% 25%-30%
Share of Consumers prefer
Segment 1 than ICE
Others
50%
32%--33%
17%-18%
Preference for Technology 1
Poor pick up, low top speed and
battery replacement issues are
restricting the adoption of
Technology 3 type Segment 1
electric vehicles
• Segment 1 has huge potential in India wherein
consumers have higher preference for Technology1
Segment 1 electric vehicles
 Major auto players such as company A, company B and
company C are evaluating the electric car market
• Government support for demand creation coupled with
improvements in technology and infrastructure will drive
this segment
Market Size & Growth

9
SAMPLE
Matrix of Key Challenges to Electric Vehicle Adoption – Segment-wise
Comparative Factors
4W
2W
3W
LCV
Bus
Ranking
Factor 1
Factor 2
Factor 3
Factor 4
Factor 5
Finding 1
4
5
3
2
1

10
Drivers & Challenges – Summary
Drivers
Government Initiatives
Rise in Fuel Costs
Low Operating and Maintenance Cost
Foreign Dependence for Crude Oil
Environment Friendly
Challenges
Low Vehicle Performance
Inefficient Battery
Price Constraint
Power Shortage
Lack of Infrastructure

11
Impact
Government initiatives and subsidies to emerge as a major
growth…
Government Initiatives (1/3)
• Finding 1
• Finding 2
• Finding 3
• Finding 4
 Sub-finding 1
 Sub-finding 2
• Finding 5
x% Subsidy on base price
Refund of road tax and registration charges
y% exemption on VAT

12
Alternate Fuels for Surface Transportation Program was adopted to…
Alternate Fuels for Surface Transportation Program (AFSTP) (1/3)
Targets and Incentive Layout (FY20-- and FY20--)
Electric Vehicle – Segments
Type of Vehicle
Target ( no. of vehicles)
Assistance per vehicle
Cap on Incentives
Segment 1
Type 1
a1
b1
z% ex-factory cost of vehicles
INR c1
Type 2
a2
b2
INR c2
Segment 2
Type 3
a3
b3
INR c3
Segment 3
Type 4
a4
b4
INR c4 mn
Segment 4
Type 5
-
-
INR c5 mn
•AFSTP was announced in Nov 20-- and was run by the Ministry 1
•Government had allocated INR x mn to provide financial incentives during 20-----
•OEMs were required to register with Organization 1 in order to benefit from this scheme
They had to provide a minimum y year warranty period along with setting up z service stations across country 1
Manufacturers sold the electric vehicles at a subsidized rate to the customers and later claimed a refund from the government
Scheme Adoption

13
SAMPLE
NEMMP 20-- to support the long term growth and development of the domestic electric vehicle market
National Electric Mobility Mission Plan 20-- sets the future outlook and objective along with laying down the pathway for accomplishing considerable penetration of electric vehicles (including hybrids) in India by 20--
Benefits
Benefits
•NEMMP 20-- has been approved by the Organization 1 on xth Aug 20-- with a target of producing z mn green vehicles by 20--, out of which z1-z2 mn are expected to be type 1 vehicles
•Total investment required over the next f years: INR a1-a2 bn
•Government plans to provide d% of the resources with an investment of INR b1-b2 bn and the remaining should come from the industry for developing infrastructure and encouraging the use of environment friendly electric vehicles
Results
National Electric Mobility Mission Plan 20-- (NEMMP 20--)

14
NEMMP 20-- – Potential Roadmap for Hybridization/ Electrification
20--
20--
20-----
20--
Year
Electric Vehicle Penetration
4. Point 4
1. Point 1
2. Point 2
3. Point 3
“Analysis 2”
“Analysis 3”
“Analysis 4”
“Analysis 1”
Finding 2
Finding 1
SAMPLE

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Projected Demand in India (20--e) – Electric Vehicle Technology-wise and Segment-wise
•Finding 1
•Finding 2
•Finding 3
•Finding 4
Electric Vehicle Technology
Electric Vehicle Segments
Potential Demand for Electric Vehicles (20--e) (mn units)
Technology 1
Technology 2
Technology 3
Segment 1
Segment 2
Segment 3
a1-a2
a3-a4
a5-a6
Total Potential Demand for Electric Vehicles (20--e)
a7-a8
SAMPLE

16
SAMPLE
High Priority R&D Area for Electric Vehicle in India (1/2)
Transmission System
(Hybrids)
Electric Motor
Power Electronics
(Hybrids)
BMS
Battery Cell
Technology Ranking – Priority- wise
•Finding 1
•Finding 2
Sub-finding 1
•Finding 3
Sub-finding 2
Sub-finding 3
a1
a2
a3
a4
a5

17
Phased manufacturing strategy for electric vehicles in India
•Finding 1
•Finding 2
•Finding 3
Phase 1
Phase 2
Phase 3
Phase 4
> Year q
Year y
Year x
Year z
Condition 1
Initiative 1
Strategy 1
Condition 2
Initiative 2
Strategy 2
Condition 2
Initiative 3
Strategy 3
Condition 2
Initiative 4
Strategy 4
SAMPLE

18
SAMPLE
Charging Infrastructure Associated Key Findings – Electric
Vehicle Segment-wise (2/4)
Share of consumers
considering technology 1
scooters to be worse
than ICE (based on
range)
Two Wheelers
54%
46%
Share of consumers considering the following
parameters to be a key barrier for adoption
0
10
20
30
40
50
%
Charging
Infrastructure
a5 a6
Charging Time
a3 a4
Range
a1 a2
Sensitivity
• Sensitivity 1
• Inference 1
Share of consumers
considering technology 2
bikes to be worse than
ICE (based on range)
54%
46%
Segment 1 Segment 2

19
SAMPLE
Infrastructure needed to support the power
requirement of electric four wheelers by 20--
Assumption 1 leading to Finding 1 Assumption 2 leading to Finding 2
Four Wheelers
Extra Power Generation
Required 20--
(with x% peak charging)
a1 MW
Charging Infrastructure
Investment 20--
INR b1 bn
20-- t1 t2 t3 t
Type 1 Type 2 Type 3
Share of Total no. of Charging Terminals (20--)
Extra Power Generation
Required 20--
(with x% peak charging)
a2 MW
Charging Infrastructure
Investment 20--
INR b2 bn
Share of Total no. of Charging Terminals (20--)
20-- c1 c2 c4 c
Type 1 Type 2 Type 3
Scenario II – HG/HEV Scenario III – HG/HEV/BEV
in ‘000 in ‘000

20
Total Proposed Investment under NEMMP 20-- – Electric
Vehicle Segment-wise (1/4)
4W
t1
6%
10%
10%
7%
68%
Segment 1 Segment 2 Segment 3 Segment 5 Segment 6
2W
t2
10%
33%
5%
52%
t3
8% 8% 4%
80%
3W LCV
t4
2%
5%
4%
89%
Bus
t5
8.2%
0.5%
0.5%
45.5%
45.5%
Total
t6
7.6%
4.0%
20.3%
7.4%
60.6%
Total Proposed Investment (INR bn): Scenario II – HG/HEV (Lower Limit)

21
Trends – Summary
Entry of New
Players
Retro Fitment Hybrid Kits
Key Trends

22
SAMPLE
Competitive Benchmarking (1/5)
Public Trading Comparables (FY 20--)
Company A
Company B
Company C
Market Capitalization (INR mn)
-
-
-
Share Price (INR)
-
-
-
EV/EBITDA (x)
-
-
-
EV/Revenue (x)
-
-
-
PE Ratio
-
-
-

23
Public: Domestic Company – Company A (1/4)
Key People
Products and Services
Company Information
Offices and Centres – India
Category
Products/Services
Segment
Product 1, product 2, product 3,………………….
Others
Product 1, product 2, product 3………
Name
Designation
Person 1
Designation
Person 2
Designation
Person 3
Designation
Person 4
Designation
Head Office
Corporate Address
Company Address
Tel No.
+91-xx- yyyyyyyyy
Fax No.
+91-ww-zzzzzzzz
Website
www.companyA.com
Year of Incorporation
19--
Ticker Symbol
------
Stock Exchange
Exchange Name

24
Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR x4 mn in FY 20--, as
compared to net profit of INR x3 mn in FY 20--
• The company reported total Income of INR y4 mn in FY 20--
registering an increase of x% over FY 20--
• The company earned an operating margin of p% in FY 20--, a
decrease of y percentage points over FY 20--
• The company reported debt to equity ratio of q in FY 20--, an
increase of r% over FY 20--
Financial Summary
Indicators Value
Market Capitalization (INR) z1
Total Enterprise Value (INR) z2
EPS (INR) z3
PE Ratio (Absolute) z4
Profit / Loss
Total Income
20--
d
Profit
INR mn
f
g
h
Total Income
INR mn
a
b
y4
x4
y3
20--
x3
20--
c
y2
x2
20--
y1
x1
Particulars
y-o-y change
(20-----)
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin -3.31 7.37% 10.69% 11.63% 14.80%
Net Margin -6.73 4.02% 10.75% 12.08% 7.61%
Profit Before Tax Margin -5.22 6.52% 11.74% 15.66% 11.00%
Return on Equity -7.25 5.51% 12.76% 13.22% 9.02%
Return on Capital Employed -2.22 8.50% 10.73% 12.11% 16.70%
Return on Working Capital -7.92 20.82% 28.74% 28.25% 56.05%
Return on Assets -1.89 6.67% 8.56% 10.77% 14.08%
Return on Fixed Assets -4.90 26.02% 30.92% 33.44% 41.15%
Cost Ratios
Operating costs (% of Sales) 3.47 92.50% 89.03% 87.70% 84.70%
Administration costs (% of
Sales)
5.78 33.11% 27.33% 22.91% 25.64%
Interest costs (% of Sales) -0.24 0.82% 1.06% 1.21% 1.74%
Liquidity Ratios
Current Ratio 0.43% 2.49 2.48 4.42 2.60
Cash Ratio -14.77% 0.53 0.63 1.76 1.09
Leverage Ratios
Debt to Equity Ratio 7.22% 0.32 0.30 0.01 0.02
Debt to Capital Ratio 5.46% 0.24 0.23 0.01 0.02
Interest Coverage Ratio -12.08% 9.10 10.35 10.14 8.78
Efficiency Ratios
Fixed Asset Turnover 23.09% 3.47 2.82 2.72 2.69
Asset Turnover 14.00% 0.89 0.78 0.88 0.92
Current Asset Turnover 6.29% 1.66 1.56 1.78 2.26
Working Capital Turnover 5.98% 2.78 2.62 2.30 3.66
Capital Employed Turnover 14.65% 1.02 0.89 1.02 1.13

25
SAMPLE
Key Business Segments Key Geographic Segments
Business Highlights (1/2)
Description News
Overview
• Company A is a multi-divisional ISO xxxx:yyyy certified company with a market share of x kW in
the metal melting industry globally
 Holds more than x% market share in induction melting equipments used by the engineering and automotive
industry in country 1
 Has worldwide presence with specific focus on the country 1, country 2, country 3, country 4 and country 5
while catering to z1 countries around the world
Electric Vehicle
Division
• Company has developed and introduced electric bikes and scooters under the brand name brand
1 with an annual installed capacity of c1 mn units
76% 88% 85% 65%
0%
20%
40%
60%
80%
100%
20--
13%
2%
19%
20--
4% 1%
11%
20--
0% 1%
11%
20--
3%
21%
Segment 4
Segment 3
Segment 2
Segment 1
13%
0%
20%
40%
60%
80%
100%
20--
5%
95%
20--
3%
97%
20--
3%
97%
20--
87%
Country 1 Country 2

26
T
O
W
S
Public: Domestic Company – Company A – SWOT Analysis (4/4)

27
Strategic Recommendations (1/2)
Manufacturers
•Recommendation 1
•Recommendation 2
•Recommendation 3
•Recommendation 4
Marketing
•Recommendation 5
•Recommendation 6
•Recommendation 7
•Recommendation 8
Target Consumers
•Recommendation 9
•Recommendation 10

28
Electric Vehicle Market – India 2014 report is part of Netscribes’ Automotive and Logistics Industry Series.
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Market Research Report : Electric vehicle market in india 2014 - Sample