For the complete report, get in touch with us at : info@netscribes.com Kehr Surgical Private Limited is headquartered in Kanpur and manufactures Surgical Blades, Disposable Scalpels, Mini Scalpels, Surgical Blade Handle, Stitch Cutter, Hobby Blades, Industrial Blades, OEM and Special Purpose Blades. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Key Products and Services of the company describes the rationale of how it creates, delivers, and captures value through its products and services offered Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers along with key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2008-11. Industry Analysis provides top level understanding of the Medical Equipment sector in India with special reference to Surgical Instruments segment. Market size, growth, key segments, growth drivers, import \ export and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such financial performance and service offerings. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. Kehr Surgical Private Limited
February 2012

2. Contents
Executive Summary
Factsheet
Offices & Centres
Key Products and Services
Key People
Kehr Surgical Private Limited SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Appendix
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3. Executive Summary
Company • Kehr Surgical Private Limited is a manufacturer of X and is headquartered in C
• The company adheres to quality standards such as D and E
Description
Key Products and • The company generate revenue through its product range which consists of Q, C, J, L, O, P, R,B and Z
Services
• Strength 1 is one of the major strengths of the company; however Weakness 1 is one of the key areas of
concern
SWOT Analysis • The company can reap significant benefits owing to opportunity 1 while Threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
• Kehr Surgical Private Limited generated total revenues of INR F mn in the fiscal year (FY) 20‐‐ registering a y‐
o‐y increase of a per cent. The company earned a net profit of INR B mn in FY 20‐‐ as compared to a net
profit of INR D mn in FY 20‐‐
Financial Profile • The financial profile of the company includes the profit and loss a/c , balance sheet and the key ratios
depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's
financial performance
• Medical Equipments market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per
cent to reach INR B bn in FY 20‐‐
• The Medical Equipments market is classified into segments such as P, Q, R and S
• The Surgical Instruments market in India is estimated at INR A bn in FY 20‐‐ and is expected to grow at a
Industry Analysis
CAGR of x per cent to reach INR B bn by FY 20‐‐
• The key drivers are A, B, C and D
Competitive • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Landscape
3

4. Factsheet
Basic Information Brief Description
Industry ‐ • Kehr Surgical Private Limited (Kehr) is a manufacturer of R
• The company has quality certificates such as:
Corporate Address ‐
 ‐‐
 ‐‐
Tel No. ‐ • The company exports half of its production to U, I, O and P
Fax No. ‐ • The company manufactures in segments such as Q, C, J, L, O, P,
R,B and Z
Website ‐ • The company manufactures surgical blades under the brands
such as H and J
Year Founded ‐
• At every step of manufacturing at the company, Y is done to get
E
Year of Incorporation ‐ J regarding E and S used from receipt to sales and dispatch. Also
Ownership ‐
L
Q applications are used to ensure greater G and meet the B
P
• The company’s list of customers include Tl and U such as K, L, P,
Revenue
Fiscal Year End
Auditor
‐
‐
‐
Z and A
S M
etc. C such as B, N, D and theW. The company also supplies X to
A
Brief History
Key Competitors: ‐
• 19‐‐:
• 20‐‐:
Source: • 20‐‐:
4

5. Offices & Centres – India
LE
MP
S A
Headquarters
Note:
Source:
5

6. Key Products and Services
The company generates revenue through products such as:
W
S
U
N
Products
`
O
C
X SA MPLE
B
Source:
6

7. Key People
Key Executives Shareholders of the Company
Name No. of Shares Held
Date of
Name Designation Age (years) ‐‐ ‐‐
Appointment
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐ ‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
Shareholding Pattern ‐‐ ‐‐
T ‐‐ ‐‐
a%
P LE ‐‐
Ownership Structure
‐‐
S AM Total Paid‐up Capital
Total Number of shareholders
INR R
‐‐
Note:
Source:
7

8. SWOT Analysis (1/2)
Strengths Weakness
• Strength 1: • Weakness 1:
• Strength 2:
Internal
Factors
SAMP L E
Source:
8

9. SWOT Analysis (2/2)
Opportunities Threats
• Opportunity 1: • Threat 1:
• Opportunity 2: • Threat 2:
External
Factors
SAMP L E
Source:
9

10. Financial Profile
Financial Snapshot Profit & Loss Statement
Total Income Particulars 2008 2009 2010 2011
INR mn Net Profit/Loss after tax Operating
‐ ‐ ‐ ‐
Income
60
V I Other Income ‐ ‐ ‐ ‐
50 A
N
40 Total Income ‐ ‐ ‐ ‐
30 Expenditure
(below)
20
10 Operating
B M O ‐ ‐ ‐ ‐
expenses
0
‐10 C Interest
‐ ‐ ‐ ‐
20‐‐ 20‐‐ 20‐‐ 20‐‐ Expenses
Depreciation ‐ ‐ ‐ ‐
Financial Summary Other
‐ ‐ ‐ ‐
Expenses
• Analysis point 1
Total
• Analysis point 2 ‐ ‐ ‐ ‐
Expenditure
L E
Operating
MP
‐ ‐ ‐ ‐
IncomeEBIT
SA
Profit/(Loss)
‐ ‐ ‐ ‐
before Tax
Profit/(Loss)
‐ ‐ ‐ ‐
after Tax
Source: Note:
10

11. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y
Particulars change 2011 2010 2009 2008 • Analysis point 1
(2011‐10)
Profitability Ratios • Analysis point 2
Operating Margin ‐ ‐ ‐ ‐ ‐
Net Margin ‐ ‐ ‐ ‐ ‐ • Analysis point 3
Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐
Return on Equity ‐ ‐ ‐ ‐ ‐ • Analysis point 4
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
L E
Return on Working Capital ‐ ‐ ‐ ‐ ‐ • Analysis point 5
MP
Return on Assets ‐ ‐ ‐ ‐ ‐
SA
Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
• Analysis point 6
Cost Ratios ‐ ‐ ‐ ‐ ‐
Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Interest Costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐ ‐ ‐
Current Ratio ‐ ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
Leverage Ratios ‐ ‐ ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
Note:
Source: Improved Decline
11

12. Annual Financial Ratios
Profitability Ratios
4 2
2 1
0 0
2008
‐2 2009 2010 2011 2008 2009 2010 2011
‐1
‐4 ‐2
‐6 ‐3
‐8 ‐4
50
40
SAMPLE 10
5
30
0
20
2008
‐5 2009 2010 2011
10
‐10
0
2008
‐10 2009 2010 2011 ‐15
‐20 ‐20
Note:
Source:
12

13. Industry Analysis
Medical Equipment Industry – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Medical Equipment market is estimated at INR A bn in FY
20‐‐ and expected to grow at a CAGR of x per cent to reach INR B INR bn
bn by FY 20‐‐
100 G
• This market can be classified into segments such as C, D, E and F x% F
• Indian medical equipment market imports y per cent of its 80 E
medical equipments from countries such as M, N, O, P D
60 C
B
• Major trends observed in the medical equipment market are:
A
 40
LE
Trend 1
 Trend 2
 Trend 3 20


Trend 4
M
Trend 5
P
• Some of the key drivers of the medical equipment market are:
0
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
SA
 Driver 1
 Driver 2
 Driver 3
Market Segmentation (FY 20‐‐)
 Driver 4
 Driver 5 a%
• Some of the Government initiatives towards the Medical d%
equipment market were: M
 Point 1 N
 Point 2 O
b% P
c%
Source:
13

14. Industry Analysis
Surgical Instruments Market – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Surgical Instruments market in India is estimated at INR A bn INR bn
25 U
in FY 20‐‐ and is expected to grow at a CAGR of x per cent to x%
20 T
reach INR B bn by FY 20— S
15 R
Q
P
10
• Surgical Instruments is a part of the X
5
0
• Some of the key drivers of the surgical instruments market are:
E
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
PL
 ‐‐ Import ‐ Export Pattern of Major Surgical
AM
Instruments
 ‐‐
 ‐‐
 ‐‐
S INR mn
3,000
2,000
A
B
C
D
E
Imports
F
G
Exports
H
• Some of the major trends are: 1,000
 A 0
20-- 20-- 20-- 20--
12%
 B HS Code 49%
HS Code Description
‐‐ ‐‐
 C ‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
Source:
14

15. Competitive Landscape (1/2)
Company Name Description
Company 1 • ‐‐
• ‐‐
• ‐‐
Company 2  ‐‐
 ‐‐
 ‐‐
E
 ‐‐
S AMPL
Source:
15

16. Competitive Landscape (2/2)
Competitive Scenario
Company
Name Company A Company B Company C
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐
Net
Profit/(loss) ‐ ‐ ‐
Major Market Segmentation (Surgical Instruments)
Surgical
Instruments
Sutures
Suture   
Needles
Cannulas   
Forceps   
Scissors   
  
SAMPLE
Retractors
Catheters   

Blades  

Knives  
Scalpel   
Source: H: High; L: Low; M: Medium  Offered  Not Offered
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17. Competitive Benchmarking
Key Financial Ratios – FY 2011
%
M
W
100
80 • Analysis point 1
60 • Analysis point 2
40
20
Q
0
A B
O P
15 • Analysis point 3
W
10 • Analysis point 4
Q
• Analysis point 5
5
E T Y
R
0
A B C
LE
H
MP
8
K L
SA
6 • Analysis point 6
4 • Analysis point 7
2 J • Analysis point 8
S D F G
0
A B C
Source:
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18. Thank you for the attention
Kehr Surgical Private Limited is a part of Netscribes’ Healthcare Company Profile
Series.
For more detailed information or customized research requirements please contact:
Jitendra Punjabi
Phone: +91 33 4064 6215
E‐Mail: jitendra.punjabi@netscribes.com
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