For the complete report, get in touch with us at : info@netscribes.com "MDN Edify Education Pvt. Ltd. operates in the pre-school and K-12 segment of the education sector and runs a chain of more than 100 centres across India. The company’s curriculum is designed on primary year programme (International Baccalaureate (IB)) guidelines and it operates through franchised centres. Its major brands include Edify Kids, DRS International School and Edify Schools. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers along with key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers expansion plans and ownership structure of the firm. Industry Analysis provides top level understanding of the education sector in India with emphasis on Preschool and K-12 segments. Market size, growth, key segments, penetration, competition and market segmentation are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, financial figures, geographic reach and franchisee requirements along with brief descriptions about their line of businesses and operations."

1. MDN Edify Education Pvt. Ltd
June 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Business Model
MDN Edify Education Pvt. Ltd Key People
SWOT Analysis
Expansion Plans and Ownership
Industry Analysis
Competitive Landscape
Recent News
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3. Executive Summary
• MDN Edify Education Pvt. Ltd. (Edify) is an initiative of the DRS group, and engages in catering to the various
Company
p y schooling and educational needs
h li d d ti l d
Description • Its curriculum is designed on primary year programme X guidelines
• The company primarily engages itself in the operation of pre‐school and K12 school chains across the
Business Model country
• It operates its pre‐school under the brand name ‘X’ whereas other schools are branded as A, B and C
It operates its pre school under the brand name X whereas other schools are branded as A, B and C
• Strength 1 is one of the major strengths of the company, however Weakness 1 is its major area of concern
SWOT Analysis • Opportunity 1 offers tremendous opportunity to private players such as Edify, however Threat 1 endangers
the growth and strategic initiatives of Edify
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, A and B
• Formal education system includes segments such as A and B, whereas the informal education system
includes X, Y and Z
Industry Analysis • The pre‐school segment in India is estimated to be valued at INR X mn in 20‐‐ and the market is mainly
dominated by the unorganized sector
y g
• The K‐12 segment alone accounts for X% of the overall Indian education industry and is expected to grow at
a CAGR of Y% to reach INR Z mn by 20‐‐
• Key competitors for the company can be enlisted as: Competitor 1, Competitor 2 and Competitor 3
Competitive
• Competition in the pre‐school industry is increasing steadily with many private chains opening their pre‐
Landscape schools in different regions of the country
h l i diff t i f th t
SAMPLE
SAMPLE
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4. Factsheet
Basic Information Brief Description
Industry
y Education • MDN Education Pvt. Ltd. is the educational arm of DRS group
•Pre‐school which operates through the following divisions:
• Division 1:
•K‐12
– It operates and runs its Z chain under the brand name ‘Brand X’
Corporate Address ‐‐ – Has more than Y centres spread across India
• Division 2:
– It includes the X and Y
l d h d
– Currently, operates X Edify schools in location 1, location 2, location
Tel No. ‐‐ 3 and location 4
Fax No. ‐‐ • Follows the ‘X’ concept of education which focuses on
developing the A, B and C of a child, thereby providing an all
Website ‐‐ round development of the child
round development of the child
• Provides an optimum teacher ‐ student ratio of 1:X so as to
facilitate better and efficient teaching which in turn greatly
Year Founded ‐‐ enhances the quality of education received by the children
• Also provides training to the faculty members and board
Ownership ‐‐
members which helps in increasing the productivity of the school
members which helps in increasing the productivity of the school
Employees ‐‐ by a large extent
Revenue ‐‐
Fiscal Year End ‐‐
Auditor ‐‐ Brief History
y
Competitors ‐‐ • 20‐‐: A
• 20‐‐: B
• 20‐‐: C
Source:
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5. Centres – India (Region wise)
Edify Kids Edify Schools Centres
Region /State / UT Centres Location No. of Centres
Andhra Pradesh ‐‐ Bangalore ‐‐
Arunachal Pradesh ‐‐ Nagpur ‐‐
Assam ‐‐ Ranipet ‐‐
Bihar ‐‐ Amravati ‐‐
Chhattisgarh ‐‐ Hyderabad ‐‐
Delhi ‐‐
Gujarat
G j t ‐‐
Haryana ‐‐
Jammu &Kashmir ‐‐
Karnataka ‐‐
Madhya Pradesh ‐‐
Maharashtra ‐‐
Orissa ‐‐ Edify Kids – Upcoming Centres
Tamil Nadu
Tamil Nadu ‐‐ ocat o
Location No. of Centres
o. o Ce t es
Uttar Pradesh ‐‐ Andhra Pradesh ‐‐
Uttarakhand ‐‐ Bihar ‐‐
West Bengal ‐‐ Uttarakhand ‐‐
Uttar Pradesh ‐‐
Source: Note: The list contains locations of centres mentioned on the company website
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6. Business Model
MDN Edify Education Pvt. Ltd.
Pre‐Schools K12 Schools
Brand 1 Brand 2 Brand 3
Edify Kids Format 1 Facts Edify Schools Format 1 Facts
• Requirement 1 • Requirement 1
• Requirement 2 • Requirement 2
Source:
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7. Key People (1/2)
Vice President Promoters/Directors
Ms. X
Ms. X Mr. Y
Mr Y
Vice President, MDN Edify Education Founder, CMD (DRS Group)
Age : ‐‐ Age : ‐‐
Since: 20‐‐ Since: 19‐‐
Professional History • ‐‐ Professional History • ‐‐
• ‐‐ • ‐‐
• ‐‐ • ‐‐
• ‐‐ • ‐‐
Educational • ‐‐ Educational • ‐‐
Background • ‐‐ ac g ou d
Background • ‐‐
• ‐‐
• ‐‐
• ‐‐
• ‐‐
Source:
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8. SWOT Analysis
Strengths Weakness
• Strength 1: • Weakness 1:
• Strength 2 :
g
• Strength 3 :
Opportunities Threats
•O
Opportunity 1:
t it 1 • Th t 1
Threat 1:
• Opportunity 2 : • Threat 2:
• Opportunity 3 :
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9. Industry Analysis
Pre‐school Industry – Overview Size & Growth
• Preschool Market in India is expected to X at a CAGR of Y%
reaching INR Z bn by 20‐‐ INR mn
• Preschools are primarily an urban trend with rapid proliferation 50,000 E
of organized preschool chains in metropolitan cities +U%
40,000 D
• Players are also looking at targeting Tier X and Tier Y cities which is
dominated by the unorganized market
d i db h i d k 30,000 C
• About X% of the urban children between Y to Z years of age are B
20,000
enrolled in preschools in India A
10,000
• Preschool is a X market and is attracting investments from many
private players and the penetration levels are expected to Y at a
private players and the penetration levels are expected to Y at a 0
CAGR of Z% between 20‐‐ and 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Pre‐school Penetration Market Segmentation
% Organized
8
H X%
6 G
F
4 E
D
B C
2 A
Y%
0
2008 2009 2010 2011 2012 2013 2014 2015 Unorganized
Source:
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10. Competitive Landscape (4/4)
Competitive Scenario
Company Name
Company Name Company A
Company A Company B
Company B Company C
Company C Company D
Company D Company E
Company E Company F
Company F Company G
Company G Company H
Company H
Basic Information
No. of Pre‐schools ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
No. of K‐12 Centres ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Financial Information
Revenue (INR mn) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Net Profit/loss (INR
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
mn)
Geographic Presence (India)
Zone A Medium Medium Medium Medium High NA NA Medium
Zone B Medium Low Medium Low Low NA NA Low
Zone C
Zone C Low Medium Low High Medium NA Low High
Zone D High High High Medium Medium High High High
Franchisee Requirements
Minimum Area (sq ft) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Capital Required (INR
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
mn)
Source:
SAMPLE
SAMPLE
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11. Thank you for the attention
MDN Edify Education Pvt. Ltd. is a part of Netscribes’ Education Company Profile
Series.
S i
For more detailed information or customized research requirements please contact:
Gaurav Kumar Jitendra Punjabi
Phone: +91 33 4064 6214 Phone: +91 33 4064 6214
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