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Russell’s Institute of SpokenEnglish Private Ltd.July 2011

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Contents Executive Summary Factsheet Offices & Centres Business Model Key PeopleRussell’s Institute of Spoken SWOT Analysis Financial ProfileEnglish Private Ltd. Competitive Landscape Competitive Benchmarking Industry Analysis Recent News Appendix 2

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Executive Summary • Russell’s Institute of Spoken English Private Ltd. provides a wide array of courses which includes Courses A, B, C D, E, F etcCompany • Current strength includes around X centers across Y states in IndiaDescription • Offers an opportunity of letting students design their own course which allows students to learn at their leisure • The business model of the company has been included in the profile depicting its dual operational mode –Business Model Mode 1 and Mode 2 • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concernSWOT Analysis • Russell’s can reap significant benefits owing to opportunity 1 while threat 1 may result in higher expenditure on developing infrastructure • The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the keyFinancial Profile financial figures for the last Z years along with an analysis of its key ratios that evaluates its financial health • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, I and J • Formal education system includes segments such as K and L, whereas the informal education system includes M, N and OIndustry Analysis • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent CAGR to reach INR Z bn by 20-- • The market is divided into segments like A,B,C,D,E etc • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2Competitive • Competition in the vocational training industry is increasing steadily with many private chains opening theirLandscape institutions in different regions of the country SAMPLE 3

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FactsheetBasic Information Brief DescriptionIndustry •-- • Russell’s Institute of Spoken English Private Ltd. ( Russell’s) provides vocational training services in India LECorporate Address •-- • The company has been at the forefront ever since its inception because of Advantage 1 and Advantage 2 Andhra Pradesh MP • It operates over 30 centers and is headquartered in Hyderabad, • The company is ISO 9001:2000 certifiedTel No.WebsiteYear Founded •-- •-- •-- A • Russell’s caters to the new demand of customized courses by S following a ‘ABC ‘ system • Over X mn students have been benefited • The company offers services such as: Course 1Year of Incorporation •-- Course 2 Course 3Ownership •-- Course 4 Course 5Revenue •-- • These courses are also opted by students from Region 1, RegionFiscal Year End •-- 2 and Region 3 on a regular basisAuditor •--Competitors •-- Brief History 19--: 19--:Source: 4

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Offices & Centres – India PLE SAM Branches Region /State CentresState 1 --State 2 --State 3 --State 4 --State 5 --State 6 -- HQ OfficeState 7 -- Russell’s CentersState 8 -- Note: The mappings exhibit major cities with multiple centresSource: This may not include all centres of the company 5

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Business Model Russell’s Institute of Spoken English Private Ltd. Mode 1 Mode 2 Russell’s Mode 2 Pre-Requisites Russell’s Mode 2 Support •Requirement 1 •Requirement 2 • Support 1 •Requirement 3 •Requirement 4 • Support 2 •Requirement 5 • Support 3 •Requirement 6 • Support 4 •Requirement 7Source: 6

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Key PeopleChairman Executive DirectorMr. X Mr. ZChairman Executive DirectorAge : -- Age : --Since -- Since --Current Position: • Chairman Current Position: • Executive DirectorProfessional History: • -- Biography: • --Qualification: • -- Qualification: • -- • --Managing Director • --Mrs. YManaging DirectorAge : --Since --Current Position:Professional History: • Managing Director • -- PLE MQualification: • -- SASource: 7

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SWOT Analysis Strengths Weakness• Strength 1: • Weakness 1:• Strength 2 : LE • Weakness 2: P SAM• Weakness 3: Opportunities Threats• Opportunity 1: • Threat 1: • Threat 2:• Opportunity 2 : • Threat 3: 8

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Ratio AnalysisKey Ratios Key Ratio Analysis y-o-y change Particulars 20-- 20-- 20-- 20-- (20--) • Analysis Point 1Profitability RatiosOperating Margin - - - - -Net Margin - - - - - • Analysis Point 2Profit Before Tax Margin - - - - -Return on EquityReturn on Capital EmployedReturn on Working CapitalReturn on Assets - - - - - - - - - - - - - - - - - - - - • Analysis Point 3 PLEReturn on Fixed AssetsCost RatiosOperating costs (% of Sales)Liquidity Ratios - - - - - - - - - - • Analysis Point 4 SAM • Analysis Point 5Current Ratio - - - - -Cash Ratio - - - - -Leverage Ratios • Analysis Point 6Debt to Equity Ratio - - - - -Debt to Capital Ratio - - - - -Efficiency Ratios • Analysis Point 7Fixed Asset Turnover - - - - -Asset Turnover - - - - -Current Asset Turnover - - - - -Working Capital Turnover - - - - -Capital Employed Turnover - - - - -Source: Improved Decline Note: y-o-y change in Profitability and Cost Ratios is represented in basis points 9

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Competitive Landscape (3/3)Competitive ScenarioCompany Name Veta Bafel BM English BSL Training Russell’s Smarttalk Speakwell Number of CentresStudy Centres - - - - - - - Financial Information (INR mn – FY 2010)Total Revenue - - - - - - -Net Profit/(loss) - - - - - - - Geographic Presence (India)Zone A L H NA H M H MZone B M NA NA L L L NAZone C M M H M M M HZone D H L NA L H M M Major Market Segments (courses/subjects)Spoken English :Course ACourse BCourse CCourse DCourse ECourse FSource: SAMPLE H: High; L: Low; M: Medium Offered Not Offered 10

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Industry AnalysisVocational Training Industry – Overview Size & Growth• Vocational training market is currently estimated to be worth INR X bn and is poised to grow at u per cent INR bn CAGR to reach INR Y bn by 20-- 200 T• Some major segments in vocational training in India +u% include Segment A, Segment B, Segment C, Segment D 150 S and Segment E R • Based on the trends of employability in the industry, 100 Q P LE Segment F. Segment G, Segment H, Segment I, Segment J are the emerging segments 50 P• It is a developing market with strong opportunity for new players 0 M • Private players operate free of any regulations i.e. no 20-- 20--e 20--e 20--e 20--e SA governing/ regulatory bodies• Factors driving growth for the market include - Factor 1 Market Segmentation Factor 2 Others Factor3 E p% Factor 4 o%• Visible trends in the market are - k% A D Trend 1 n% Trend 2 Trend 3 Trend 4 B m% C l%Source: 11

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Thank you for the attentionRussell’s Institute of Spoken English Private Ltd. is a part of Netscribes’ VocationalEducation Company Profile Series.For more detailed information or customized research requirements please contact:Gagan Uppal Jitendra PunjabiPhone: +91 22 4098 7530 Phone: +91 33 4064 6215E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies atrue value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability andgrowth objectives.This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes(India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com 12