For the complete report, get in touch with us at : info@netscribes.com Water Purifier Market in India is expected to grow at a healthy rate as the awareness for water purifier is on the rise and people are becoming more health conscious. The report begins with an introduction on water purifier and how the global market will grow in next few years. It also highlights the major types of purification carried out by the water purifier. In the market overview section the market size and growth rate in terms of value and volume has been highlighted. Also the purchase criterion for water purifiers has been tabulated. In the next slide the revenue from rural market and urban market has been shown. Further the penetrations in these markets are also depicted. Again, the water purifier market in terms of organized and unorganized sector has been illustrated. Also, the market share among the players has been highlighted in the next slide as per the prevalent technology. Subsequently, the major technologies in the market are also explained. Furthermore, a snapshot of the players is given in the next slide along with insights about the after sales aspect. Major distribution models are also explained along with an indicative requirement for a franchise in this business. In the next section drivers and challenges has been highlighted. Drivers include increase in urbanization which will call for more use of water purifiers. Also cities with population of more than 1 million are also increasing. Water purifiers have still not penetrated the market in a big way which provides opportunity for the manufacturers. Also these days’ water purifiers are available in various price points which is helping the market to grow. Also the lack of clean water is helping the market to grow as the sources of fresh water are decreasing. Again increase in water borne diseases has paved the way for the increase in water purifiers. The challenges identified are low awareness about water purifiers and the need for the same. Also, an average individual buyer would find it difficult to understand the various jargons related to water purification. Water Purifier Market in India is expected to grow at a healthy rate as the awareness for water purifier is on the rise and people are becoming more health conscious. The report begins with an introduction on water purifier and how the global market will grow in next few years. It also highlights the major types of purification carried out by the water purifier. In the market overview section the market size and growth rate in terms of value and volume has been highlighted. Also the purchase criterion for water purifiers has been tabulated. In the next slide the revenue from rural market and urban market has been shown. Further the penetrations in these markets are also depicted. Again, the water purifier market in terms of organized and unorganized sector has been illustrated. Also, the market share among the players

1. Insert Cover Image using Slide Master View
Do not distort
Water Purifier Market – India
June 2012

2. Executive Summary
 In India the water purifier market to grow on a steady path as people are becoming more
health conscious
Market  The market is poised to reach to INR A bn by 20‐‐ from the current INR B bn growing at a
Overview CAGR of c %
 The water purifier market is largely untapped
 Popularity of Reverse Osmosis water purifiers is on the rise
Drivers
Challenges
– Increase in urbanization
E
– Low awareness
L
– Under penetration of water
Drivers & – Lack of standardization
P
purifiers
Challenges – Affordable
Trends
– Lack of clean drinking water
 Focus on rural India
 More selling points S AM
– Increase in water borne diseases
 Increased number of players
Major Players
Competition Company 1 Company 3 Company 5
Company 2 Company 4 Company 6
WATER PURIFIER MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Strategic Recommendations
•Appendix
WATER PURIFIER MARKET IN INDIA 2012.PPT 3

4. Globally water purifier market is on a steady path on
account of high demand from developing countries
Introduction Market Size & Growth
• Globally G mn people do not have access to clean
drinking water a%
800
D E
• As a result of which they suffer from various diseases 600 B C
A
like diarrhea
• Out of which C mn people die because of water borne 400
diseases 200
E
• Globally, the demand for water purifier is likely to
L
0
come from the developing countries 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
Purification Types
MP Water Purifier: Top Growing Regions
Types of purification done by water purifiers
Biological contaminants
Chemical toxins
S A Regions
Country A
Country B
Excessive salts Country C
Excessive iron
The demand in Type A market is characterized
Micro‐organisms by sophisticated water purifiers employing
membrane technologies
WATER PURIFIER MARKET IN INDIA 2012.PPT 4

5. •Introduction
•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Strategic Recommendations
•Appendix
WATER PURIFIER MARKET IN INDIA 2012.PPT 5

6. Water purifier market to grow on a strong path as the level
of urbanization to increase in future
Market Overview‐ (1/3) Market Size & Growth (Value)
• India with a population of D bn provides immense
opportunity to the water purifier manufacturers 80 T
K1%
• In India only k % of the total population have access R
60 E
to safe drinking water – which in turn gives scope to W
penetrate the market 40 Q
• Greater health consciousness and urbanization can
also pull the market significantly
20
0
LE
P
20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
Purchasing Criterion
Water Quality
If the water is hard/ highly saline RO water
purifier should be the preferred type
If the place does not have electricity, storage S AM Market Size & Growth (Volume)
15
K2% J
Electricity H
based purifiers should be chosen G
UV based water filters do not have storage 10 D
Storage A
facility
Both UV and RO need a steady supply of 5
Water facility
water
0
Contamination If the water is contaminated beyond 80PPM , 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
RO water filter would be preferred
WATER PURIFIER MARKET IN INDIA 2012.PPT 6

7. Drivers & Challenges – Summary
Drivers
Increase in urbanization
Challenges
Under penetration of water purifiers Low awareness
Availability of water purifier at various
price points Ambiguity in standardization
Lack of clean drinking water
Increase in water borne diseases
WATER PURIFIER MARKET IN INDIA 2012.PPT 7

8. Trends‐ Summary
Focus on Rural India
Key
Trends
Increased Number of
More Selling Points
Players
WATER PURIFIER MARKET IN INDIA 2012.PPT 8

9. Public : Domestic Company – Company 1
Company Information Offices and Centres – India
Block ABC
Corporate Address City XYZ
Tel No. 123456
Fax No. 1234567
Website http://www.abc123com/
Year of
Incorporation
20‐‐
P LE City A
Products and Services
Category
Product 1 P1,p2,p3 S AM
Products/Services
Key People
Name Designation
ABC abc
XYZ xyz
MNO mno
WATER PURIFIER MARKET IN INDIA 2012.PPT 9

10. Public: Domestic Company – Company 1
Financial Snapshot Key Ratios
y‐o‐y change
Particulars 20‐‐ 20‐‐ 20‐‐ 20‐‐
Revenue Net Income (20‐‐‐‐‐)
Profitability Ratios
6 x4 0.15 Operating Margin a1 a a2 a3 a4
x3
Net Margin b1 b b2 b3 b4
4 x1 x2 0.10
Profit Before Tax Margin c1 c c2 c3 c4
2 0.05 Return on Equity d1 d d2 d3 d4
Return on Capital Employed e1 e e2 e3 e4
0 0.00 Return on Working Capital f1 f f2 f3 f4
20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets g1 g g2 g3 g4
Financial Summary Return on Fixed Assets h1 h h2 h3 h4
Cost Ratios
• The company incurred a net profit of INR A mn in FY 20‐‐, as
E
Operating costs (% of Sales) i1 i i2 i3 i4
compared to net profit of INR B mn in FY 20‐‐
L
Administration costs (% of
j1 j j2 j3 j4
• The company reported total Income of INR X mn in FY 20‐‐, Sales)
registering an increase of r % over FY 20‐‐
• The company earned an operating margin of d1 % in FY 20‐‐ an
decrease of k % points over FY 20‐‐
MP Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
k1
l1
k
l
k2
l2
k3
l3
k4
l4
A
Cash Ratio m1 m m2 m3 m4
• The company reported debt to equity ratio of g in FY 20‐‐, an
S
Leverage Ratios
increase of r % over FY 20‐‐ Debt to Equity Ratio n1 n n2 n3 n4
Financial Summary Debt to Capital Ratio 01 o o2 o3 o4
Interest Coverage Ratio p1 p p2 p3 p4
Indicators Value (DDD/MMM/YYYY) Efficiency Ratios
Market Capitalization (INR) a Fixed Asset Turnover q1 q q2 q3 q4
Total Enterprise Value (INR) b Asset Turnover r1 r r2 r3 r4
EPS (INR) Current Asset Turnover s1 s s2 s3 s4
c
Working Capital Turnover t1 t t2 t3 t4
PE Ratio (Absolute) d
Capital Employed Turnover u1 u u2 u3 u4
Improved Decline
WATER PURIFIER MARKET IN INDIA 2012.PPT 10

11. Public: Domestic Company – Company 1
Key Business Segments Key Geographic Segments
Enamelled Wire and Strips
India
6,000 6,000 c1
d b1
c 4,000
4,000 b a1
a
2,000 2,000
0
20‐‐ 20‐‐ 20‐‐ 20‐‐
P
0
20‐‐
LE
20‐‐ 20‐‐
M
Key Recent Developments
Description
Overview
Production facilities
S A News
• It sells product A under the brand name of ‘abg’ & ‘def’
• In India the company has k manufacturing hubs and j marketing offices
Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general public
Clients • Clients are spread across ghj countries spanning across t continents
Investments • The company wants to invest INR K mn in a company through a joint venture in Country 2
producing product a and product b
• So far the company invested INR 0.C mn in company A in country A
WATER PURIFIER MARKET IN INDIA 2012.PPT 11

12. Thank you for the attention
The Water Purifier Market – India report is part of Research on India’s Consumer Goods Series.
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WATER PURIFIER MARKET IN INDIA 2012.PPT 12