1. Digital Media:
A focus on strategies for engagement on Social Media
By Kudzai Makombe and Naomi Lucas

2. Outline
• Objectives
• Definition
• Platforms
• Features
• Uses
• Social Media
Strategy Framework
• Strategies
• Questions

3. Objectives
• To enhance participants understanding of
the concept and role of social media as an
effective communication tool.
• To provide strategies for engaging
stakeholders using social media.

4. Definition
• Social media is the
interaction among
people in which they
create, share or
exchange
information and
ideas in virtual
communities and
networks.-
Wikipedia

5. Platforms

6. Features
• Communal
• Real time
• Two-way
• Informal
• Responsive

7. Uses

8. Social Media Strategy Framework

9. Strategies
• Don‘t spread yourself too thin: Choose
wisely.
• Understand your audience (Eyeball rule,
geography, time, interests, influences, needs)
• Plan your engagement.
• Keep it active (but don’t overload audiences)
• Keep your posts short, punchy and newsy.
• Make use of good images to attract the
reader’s attention.
• Encourage participation.
• Make use of the monitoring tools.
• Integrate your digital media platforms.
• Encourage the face of your organization use.
select social media platforms or grant access
for them to be used.
• Budget resources (Human, time, funds)
• Be flexible in your approach.