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Ctrl+F5, Banglore 2017: Crystal Peterson - The Evolution of Naming

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At the Bangalore event, Crystal Peterson, Director of Registry services at Neustar talks about the origin of domain names and their evolution over a period of time. Further, she also talks about how domain names are valued, the flux in their valuation and why it has become difficult for SMBs to choose a suitable busiess name for themselves.

In addition to this, she also speaks at length about the parameters SMBs need to take into consideration in order to choose a good domain name and stand out in the market.

Ctrl F5, powered by ResellerClub is a summit for elite web designers and developers looking to collaborate, network and share knowledge with some of the best leaders of the Internet presence industry in India.

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ResellerClub (https://www.resellerclub.com/) was founded with the objective of offering domain names and hosting products to Web Designers, Developers, and Web Hosts. ResellerClub offers Shared Hosting, Cloud Hosting, Dedicated Servers, VPS, Email, Backup, Security and more with multi-brand options in many of these categories to empower choice. ResellerClub also offers a comprehensive solution to register and manage 500+ gTLDs, ccTLDs and new domains.

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Ctrl+F5, Banglore 2017: Crystal Peterson - The Evolution of Naming

  1. 1. The Evolution of Naming ctrl+f5
  2. 2. HELLO!
  3. 3. 3 Manage Almost 7 Billion Physical And Virtual Addresses Enable 6 Billion Daily Text Messages Manage 6.4 million Domain Names Resolve over 13 Billion Daily DNS Queries Enable 4 Billion Daily Phone Calls Geo Locate nearly 2.8 Billion IP Addresses Enable 5 Billion Daily Internet Location Searches Answer 2 Billion Daily Customer Client Queries Ensuring a Stringent Privacy by Design Philosophy to Protect Your Customers PROVEN LEADER IN THE INDUSTRY
  4. 4. 4 4 1.6K Employees 14k Customers NYSE: NSR $1.2Bill Rev
  5. 5. 5 5 Registry Services
  6. 6. 6 6 Corporate Partners & Clients
  7. 7. It all starts with your name… ….your domain name. ©2016 Neustar Inc. All Rights Reserved 8
  8. 8. 1985: THE FIRST .COM DOMAIN 9
  9. 9. 1995: DOMAIN NAME REGISTRATION IS NO LONGER FREE 10
  10. 10. 1998: PRIVATIZATION OF THE DNS AND ICANN 11
  11. 11. 2000: NEW GTLD DOMAINS ARE APPROVED 12
  12. 12. 2007: VACATIONRENTALS.COM SELLS FOR $35MILLION 13
  13. 13. 2013: INTERNET RUNS OUT OF FOUR LETTER .COM-DOMAINS 14
  14. 14. 2014 : MORE THAN 100 NEW GENERIC TOP-LEVEL DOMAINS ADDED 16
  15. 15. 329M Source: Verisign Domain Name Brief, nTLDStats (March 2017) Domain Names Globally 28MNew gTLDs Globally 6.8%21M Increase over Q4-2015 GLOBAL DOMAIN REGISTRATIONS ©2016 Neustar Inc. All Rights Reserved 17
  16. 16. “In the new era of the Internet … short and memorable web addresses are critical for capturing the attention of mobile and socially connected Internet users…” PATRICK BYRNE, CEO, OVERSTOCK.COM
  17. 17. “dot-COM” is not a generic term. ©2016 Neustar Inc. All Rights Reserved 19
  18. 18. BRANDS AS GENERIC NAMES 20
  19. 19. 21
  20. 20. 22
  21. 21. 23
  22. 22. Copyright © 2016 Neustar, Inc. All Rights Reserved 24
  23. 23. Domain Names as online channels. ©2016 Neustar Inc. All Rights Reserved 25
  24. 24. SLASH WAS COOL…
  25. 25. SLASH WAS COOL…
  26. 26. CREATE WEB CHANNELS & MARKETING DOORWAYS 28
  27. 27. “TRASH THE SLASH” IN YOUR MARKETING CAMPAIGNS • With 1,000+ new domain extensions launched – there are now domain name options to help drive traffic to your website • Using domain names as marketing channels helps you and your customers gain insights into user traffic along with website analytics tools • Domain Names can be used as short, memorable marketing tools for campaigns and collateral 29 Nike Stores (long unmemorable URL for a campaign) http://www.nike.com/us/en_us/sl/store-locator  http://nike.store
  28. 28. “YOURBUSINESS.COM” DOMAIN CHANNELS “YourBusiness.com” has been in business for the past 10 years. Not only does YourBusiness have a local, loyal customer base – they are also growing outside of in other countries like Germany, United Kingdom and the USA and planning marketing campaigns and creating content to gain more customers in those regions. EXAMPLE How can we help “YourBusiness” drive, measure and create memorable marketing campaigns for their traffic via domain names?
  29. 29. YOURBUSINESS.COM DOMAIN CHANNELS YourBusiness.com YourBusiness.co YourBusiness.us YourBusiness.de YourBusiness.co.uk Marketing Channels YourBusiness.club YourBusiness.org YB.media YourBusiness.blog YourBusiness.tube
  30. 30. LINK A GLOBAL MARKETING PLAN & NETWORK THROUGH DOMAINS
  31. 31. CHALLENGES & ISSUES? Keeping up to date  Universal Acceptance (usag.tech)  Domain Name Association (thedna.org)  ICANN (icann.org) Copyright © 2016 Neustar, Inc. All Rights Reserved 33
  32. 32. Get found in today’s crowed online landscape.
  33. 33. 85% of Consumers search for local business online – 2014 comScore Local Search Study
  34. 34. CONTENT IS KING Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.
  35. 35. Domain names are not a fad. 09.01.2016 ©2016 Neustar Inc. All Rights Reserved 37
  36. 36. 30 YEARS – WE STILL HAVE A LOT TO LEARN! 39
  37. 37. IT ALL STARTS WITH A DOMAIN NAME… 40
  38. 38. THE FREEDOM OF CHOICE 41
  39. 39. 42
  40. 40. THANK YOU Contact me at: Crystal.Peterson@neustar.biz

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