Powering Anytime, Anyplace Communications Why Integrating Mobile is imperative Presented by: Troy Gibson, Director of Technology & Mobile Offering Champion Dan Shust, Director of Emerging Media

AWARENESS CONSIDERATION SELECTION LOYALTY Friends & Neighbors Mass Media message Grocery staff At shelf/ on pack messaging Impact of traditional brand communications at the onset of the consumer purchase journey is decreasing PURCHASE

build a mobile web site

advertise in the mobile space Thank for your vote on Project Runway For Nordstrom’s BP Fashion & exclusive content on your phone, click here: http://nordstrom.mobi

have a plan for mobile apps

advanced device design Android G1 iPhone Blackberry Storm Palm Pre

advanced device design Nokia Morph Nokia 888

better browsing The New York Times ESPN Nike

OPEN platforms & app stores Apple iTunes App Store Android Market Blackberry Application Storefront

branded experiences Chanel Ford Pink Audi

branded experiences Nike Kraft The North Face Coca Cola

location awareness Loopt OpenTable Where Yelp!

location awareness Ecorio CitySense

location awareness Sonic Lighter Boxers vs Briefs Obama vs McCain Steelers vs Cardinals

mobile shopping/mcommerce Walmart Cellfire Target Amazon Godiva

coding and tagging Microsoft Tag ShopSavvy Android App Polo QR Code Many ways to connect

augmented reality iStylist

augmented reality Wikitude AR Travel Guide (Android)

augmented reality SekaiCamera (iPhone)

augmented reality Translation Decision Support Wayfinding

Q & A

thank you. http://www.resource.com http://www.theopenbrand.com NEW BUSINESS Melissa Dorko [email_address] SPEAKING ENGAGEMENTS Megan Burnside [email_address] PRESS Holly Davis [email_address]