SlideShare una empresa de Scribd logo

Social Media Case Studies and Best Practices

•
•
Resource/Ammirati
Resource/Ammirati

Dan Shust, Director of Emerging Media, Resource Interactive David Griner, Social Media Strategist, Luckie & Co. How to market and sell using social media is one of the hottest topics in online retailing today. Everyone knows that opportunities exist—but few really know how to exploit them. This session will feature two expert—and opinionated—marketing and retailing consultants who specialize in social media. They will review retailers' social media campaigns and tell why in their opinions they succeed—or fail. They won't agree on the successful—or not so successful—elements of each, so be prepared for some spirited give and take as they decide thumbs up or thumbs down on social media campaigns.

EmpresarialesTecnología
1 de 58
Descargar para leer sin conexión
TWO THUMBS UP (or down) ON SOCIAL MEDIA EFFORTS... Dan Shust - Resource Interactive David Griner - Luckie & Company © Copyright 2010 Resource Interactive and Luckie & Company
A QUESTION TO GET US STARTED © Copyright 2010 Resource Interactive and Luckie & Company
Burberry Art of the Trench Social Microsite © Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH © Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH © Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH © Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH Results: 7.5 million page views 150 countries 5 million minutes spent on the site 1 million Facebook fans 10% increase in same-store sales © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
IKEA Photo Tagging Facebook Engagement © Copyright 2010 Resource Interactive and Luckie & Company
IKEA PHOTO TAGGING http://www.youtube.com/watch?v=P_K1ti4RU78 © Copyright 2010 Resource Interactive and Luckie & Company
IKEA PHOTO TAGGING Results: Lots of PR! © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
IKEA PHOTO TAGGING David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
Levi’s Friends Store Social Commerce © Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE © Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE © Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE © Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE Benefits: More engaged shoppers Real-time custom shopping experiences Enhanced insight into demand signals © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
SOCIAL COMMERCE Resource Interactive Off The Wall Social Commerce © Copyright 2010 Resource Interactive and Luckie & Company
RESOURCE OFF THE WALL © Copyright 2010 Resource Interactive and Luckie & Company
RESOURCE OFF THE WALL © Copyright 2010 Resource Interactive and Luckie & Company
RESOURCE OFF THE WALL Benefits: Reward fans with special offers, etc. Allow fans to shop without leaving Facebook Shareable with all commerce capabilities © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
RESOURCE OFF THE WALL David’s take: Dan’s take: ABSTAIN © Copyright 2010 Resource Interactive and Luckie & Company
Uniqlo UTweet Twitter API © Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET © Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET http://www.youtube.com/watch?v=b5IyQE2AY38&feature=related © Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET © Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET Results: Uniqlo generates fun...again Thousands of custom Twitter movies created Tens of thousands of free brand impressions © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
Jimmy Choo Trainer Hunt Geolocation © Copyright 2010 Resource Interactive and Luckie & Company
JIMMY CHOO TRAINER HUNT © Copyright 2010 Resource Interactive and Luckie & Company
JIMMY CHOO TRAINER HUNT © Copyright 2010 Resource Interactive and Luckie & Company
JIMMY CHOO TRAINER HUNT Results: 33% increase in sneaker sales 40% increase in positive mentions 4,000 online participants © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
JIMMY CHOO TRAINER HUNT David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
Procter & Gamble CauseWorld Third Party App Sponsorship © Copyright 2010 Resource Interactive and Luckie & Company
PROCTER & GAMBLE CAUSEWORLD © Copyright 2010 Resource Interactive and Luckie & Company
PROCTER & GAMBLE CAUSEWORLD Benefits: Gives “checking in” a purpose Marketers know when a product is in hand Game mechanics encourage repeat use © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
PROCTER & GAMBLE CAUSEWORLD David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
Moosejaw Break Up Service Engagement © Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE http://www.youtube.com/watch?v=fnkDt5xq2M4 © Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE Results: Over 200 breakups in progress (also a few hookups) Moosejaw fans always wondering “what next?” © Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
Our Tips and Takeaways © Copyright 2010 Resource Interactive and Luckie & Company
OUR TIPS AND TAKEAWAYS David: Think beyond the launch Empower your customers on the product level Engage fans in their daily lives, not in a web browser © Copyright 2010 Resource Interactive and Luckie & Company
OUR TIPS AND TAKEAWAYS Dan: Be part of the experience Consider tools that are freely available first Have fun! © Copyright 2010 Resource Interactive and Luckie & Company
Thanks! For more information about Resource Interactive or Luckie & Company contact: Dan Shust / Director, Emerging Media - Resource Interactive dshust@resource.com twitter: @getshust David Griner / Social Media Strategist - Luckie & Company david.griner@luckie.com twitter: @griner © Copyright 2010 Resource Interactive and Luckie & Company

Recomendados

TERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation
TERMINALFOUR t44u 2010- SapientNitro - Social Media PresentationTERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation
TERMINALFOUR t44u 2010- SapientNitro - Social Media PresentationTerminalfour
 
Understanding YouTube Terms and conditions.
Understanding YouTube Terms and conditions.Understanding YouTube Terms and conditions.
Understanding YouTube Terms and conditions.Ty Hooper
 
Google+: Searching the Social Network
Google+: Searching the Social NetworkGoogle+: Searching the Social Network
Google+: Searching the Social NetworkColle McVoy
 
201103 vujade shift-happened
201103 vujade shift-happened201103 vujade shift-happened
201103 vujade shift-happenedVujàdé
 
Google+And+You Tube
Google+And+You TubeGoogle+And+You Tube
Google+And+You TubeOcta Ramayana
 
Social Media: Present and Future
Social Media: Present and FutureSocial Media: Present and Future
Social Media: Present and FutureRich Maggiani
 
Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...
Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...
Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...Ankur Sethi
 
Digitalization in a post-professional society
Digitalization in a post-professional societyDigitalization in a post-professional society
Digitalization in a post-professional societyYoungjin Yoo
 

Recomendados

TERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation
TERMINALFOUR t44u 2010- SapientNitro - Social Media PresentationTERMINALFOUR t44u 2010- SapientNitro - Social Media Presentation
TERMINALFOUR t44u 2010- SapientNitro - Social Media PresentationTerminalfour
 
Understanding YouTube Terms and conditions.
Understanding YouTube Terms and conditions.Understanding YouTube Terms and conditions.
Understanding YouTube Terms and conditions.Ty Hooper
 
Google+: Searching the Social Network
Google+: Searching the Social NetworkGoogle+: Searching the Social Network
Google+: Searching the Social NetworkColle McVoy
 
201103 vujade shift-happened
201103 vujade shift-happened201103 vujade shift-happened
201103 vujade shift-happenedVujàdé
 
Google+And+You Tube
Google+And+You TubeGoogle+And+You Tube
Google+And+You TubeOcta Ramayana
 
Social Media: Present and Future
Social Media: Present and FutureSocial Media: Present and Future
Social Media: Present and FutureRich Maggiani
 
Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...
Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...
Understanding & Leveraging Digital Marketing and Social Media Tools for Bran...Ankur Sethi
 
Digitalization in a post-professional society
Digitalization in a post-professional societyDigitalization in a post-professional society
Digitalization in a post-professional societyYoungjin Yoo
 
Fortress Insurance Presentation
Fortress Insurance PresentationFortress Insurance Presentation
Fortress Insurance PresentationConverse Digital | Digital Strategy Advisors
 
Social Media: The What For
Social Media: The What ForSocial Media: The What For
Social Media: The What ForDeborah Smith
 
Using Social Media to Build Community and Promote Your Event
Using Social Media to Build Community and Promote Your EventUsing Social Media to Build Community and Promote Your Event
Using Social Media to Build Community and Promote Your EventWendy Soucie
 
Grow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaGrow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaJohn Dye ( dyejo, inc. )
 
Using LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateUsing LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateJohn Dye ( dyejo, inc. )
 
Social Media Guiding Principles
Social Media Guiding PrinciplesSocial Media Guiding Principles
Social Media Guiding PrinciplesFluid
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media - The New Marketing Frontier
Social Media - The New Marketing FrontierSocial Media - The New Marketing Frontier
Social Media - The New Marketing FrontierFluid
 
Making Sense of Social Media: Strategy Matters (2010)
Making Sense of Social Media: Strategy Matters (2010)Making Sense of Social Media: Strategy Matters (2010)
Making Sense of Social Media: Strategy Matters (2010)Bryan Huber
 
Off The Shelf: looking beyond libraries for inspiration and innovation
Off The Shelf: looking beyond libraries for inspiration and innovationOff The Shelf: looking beyond libraries for inspiration and innovation
Off The Shelf: looking beyond libraries for inspiration and innovationInfoCurator
 
Presentation by Neil Macintyre
Presentation by Neil MacintyrePresentation by Neil Macintyre
Presentation by Neil MacintyreRam Vijapurapu
 
Social mediaandcustomercare
Social mediaandcustomercareSocial mediaandcustomercare
Social mediaandcustomercareEric LeBow
 
Explained
ExplainedExplained
Explaineddatacreator
 
Strategic Social Networking on The Humanized Web
Strategic Social Networking on The Humanized WebStrategic Social Networking on The Humanized Web
Strategic Social Networking on The Humanized WebJeff Korhan
 
The Evolution of Personalized Video
The Evolution of Personalized VideoThe Evolution of Personalized Video
The Evolution of Personalized VideoSundaySky
 
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
 
Socialize: Monetizing Social Media - Jack Bamberger
Socialize: Monetizing Social Media - Jack BambergerSocialize: Monetizing Social Media - Jack Bamberger
Socialize: Monetizing Social Media - Jack BambergerMediabistro
 
Implementing Connections in the real world of Gore: Successes and Pitfalls
Implementing Connections in the real world of Gore: Successes and PitfallsImplementing Connections in the real world of Gore: Successes and Pitfalls
Implementing Connections in the real world of Gore: Successes and PitfallsLetsConnect
 
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire
Then Life Happened: Millennials Out of Their Formative Years and Into The FireThen Life Happened: Millennials Out of Their Formative Years and Into The Fire
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
 
Beyond the Shelf - The Power of Intelligent Packaging
Beyond the Shelf - The Power of Intelligent PackagingBeyond the Shelf - The Power of Intelligent Packaging
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
 

Más contenido relacionado

Similar a Social Media Case Studies and Best Practices

Social Media: The What For
Social Media: The What ForSocial Media: The What For
Social Media: The What ForDeborah Smith
 
Using Social Media to Build Community and Promote Your Event
Using Social Media to Build Community and Promote Your EventUsing Social Media to Build Community and Promote Your Event
Using Social Media to Build Community and Promote Your EventWendy Soucie
 
Grow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaGrow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaJohn Dye ( dyejo, inc. )
 
Using LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateUsing LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateJohn Dye ( dyejo, inc. )
 
Social Media Guiding Principles
Social Media Guiding PrinciplesSocial Media Guiding Principles
Social Media Guiding PrinciplesFluid
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media - The New Marketing Frontier
Social Media - The New Marketing FrontierSocial Media - The New Marketing Frontier
Social Media - The New Marketing FrontierFluid
 
Making Sense of Social Media: Strategy Matters (2010)
Making Sense of Social Media: Strategy Matters (2010)Making Sense of Social Media: Strategy Matters (2010)
Making Sense of Social Media: Strategy Matters (2010)Bryan Huber
 
Off The Shelf: looking beyond libraries for inspiration and innovation
Off The Shelf: looking beyond libraries for inspiration and innovationOff The Shelf: looking beyond libraries for inspiration and innovation
Off The Shelf: looking beyond libraries for inspiration and innovationInfoCurator
 
Presentation by Neil Macintyre
Presentation by Neil MacintyrePresentation by Neil Macintyre
Presentation by Neil MacintyreRam Vijapurapu
 
Social mediaandcustomercare
Social mediaandcustomercareSocial mediaandcustomercare
Social mediaandcustomercareEric LeBow
 
Strategic Social Networking on The Humanized Web
Strategic Social Networking on The Humanized WebStrategic Social Networking on The Humanized Web
Strategic Social Networking on The Humanized WebJeff Korhan
 
The Evolution of Personalized Video
The Evolution of Personalized VideoThe Evolution of Personalized Video
The Evolution of Personalized VideoSundaySky
 
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
 
Socialize: Monetizing Social Media - Jack Bamberger
Socialize: Monetizing Social Media - Jack BambergerSocialize: Monetizing Social Media - Jack Bamberger
Socialize: Monetizing Social Media - Jack BambergerMediabistro
 
Implementing Connections in the real world of Gore: Successes and Pitfalls
Implementing Connections in the real world of Gore: Successes and PitfallsImplementing Connections in the real world of Gore: Successes and Pitfalls
Implementing Connections in the real world of Gore: Successes and PitfallsLetsConnect
 

Similar a Social Media Case Studies and Best Practices (20)

Fortress Insurance Presentation
Fortress Insurance PresentationFortress Insurance Presentation
Fortress Insurance Presentation
 
Social Media: The What For
Social Media: The What ForSocial Media: The What For
Social Media: The What For
 
Using Social Media to Build Community and Promote Your Event
Using Social Media to Build Community and Promote Your EventUsing Social Media to Build Community and Promote Your Event
Using Social Media to Build Community and Promote Your Event
 
Grow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaGrow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social media
 
Using LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateUsing LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real Estate
 
Social Media Guiding Principles
Social Media Guiding PrinciplesSocial Media Guiding Principles
Social Media Guiding Principles
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application Uses
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application Uses
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application Uses
 
Social Media - The New Marketing Frontier
Social Media - The New Marketing FrontierSocial Media - The New Marketing Frontier
Social Media - The New Marketing Frontier
 
Making Sense of Social Media: Strategy Matters (2010)
Making Sense of Social Media: Strategy Matters (2010)Making Sense of Social Media: Strategy Matters (2010)
Making Sense of Social Media: Strategy Matters (2010)
 
Off The Shelf: looking beyond libraries for inspiration and innovation
Off The Shelf: looking beyond libraries for inspiration and innovationOff The Shelf: looking beyond libraries for inspiration and innovation
Off The Shelf: looking beyond libraries for inspiration and innovation
 
Presentation by Neil Macintyre
Presentation by Neil MacintyrePresentation by Neil Macintyre
Presentation by Neil Macintyre
 
Social mediaandcustomercare
Social mediaandcustomercareSocial mediaandcustomercare
Social mediaandcustomercare
 
Explained
ExplainedExplained
Explained
 
Strategic Social Networking on The Humanized Web
Strategic Social Networking on The Humanized WebStrategic Social Networking on The Humanized Web
Strategic Social Networking on The Humanized Web
 
The Evolution of Personalized Video
The Evolution of Personalized VideoThe Evolution of Personalized Video
The Evolution of Personalized Video
 
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
 
Socialize: Monetizing Social Media - Jack Bamberger
Socialize: Monetizing Social Media - Jack BambergerSocialize: Monetizing Social Media - Jack Bamberger
Socialize: Monetizing Social Media - Jack Bamberger
 
Implementing Connections in the real world of Gore: Successes and Pitfalls
Implementing Connections in the real world of Gore: Successes and PitfallsImplementing Connections in the real world of Gore: Successes and Pitfalls
Implementing Connections in the real world of Gore: Successes and Pitfalls
 

Más de Resource/Ammirati

Then Life Happened: Millennials Out of Their Formative Years and Into The Fire
Then Life Happened: Millennials Out of Their Formative Years and Into The FireThen Life Happened: Millennials Out of Their Formative Years and Into The Fire
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
 
Beyond the Shelf - The Power of Intelligent Packaging
Beyond the Shelf - The Power of Intelligent PackagingBeyond the Shelf - The Power of Intelligent Packaging
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
 
What's Now and Next in Retail
What's Now and Next in RetailWhat's Now and Next in Retail
What's Now and Next in RetailResource/Ammirati
 
BajecShustmas - Great Gifts for Gadget Gurus
BajecShustmas - Great Gifts for Gadget GurusBajecShustmas - Great Gifts for Gadget Gurus
BajecShustmas - Great Gifts for Gadget GurusResource/Ammirati
 
Open Brand Summit: Dan Shust
Open Brand Summit: Dan ShustOpen Brand Summit: Dan Shust
Open Brand Summit: Dan ShustResource/Ammirati
 
Open Brand Summit: Kelly Mooney
Open Brand Summit: Kelly MooneyOpen Brand Summit: Kelly Mooney
Open Brand Summit: Kelly MooneyResource/Ammirati
 
Open Brand Summit: Dan Ariely
Open Brand Summit: Dan ArielyOpen Brand Summit: Dan Ariely
Open Brand Summit: Dan ArielyResource/Ammirati
 
Open Brand Summit: Charlene Patten & Terri Spring
Open Brand Summit: Charlene Patten & Terri SpringOpen Brand Summit: Charlene Patten & Terri Spring
Open Brand Summit: Charlene Patten & Terri SpringResource/Ammirati
 
Open Brand Summit: Mark Hillman
Open Brand Summit: Mark HillmanOpen Brand Summit: Mark Hillman
Open Brand Summit: Mark HillmanResource/Ammirati
 
Open Brand Summit: Alex Bogusky
Open Brand Summit: Alex BoguskyOpen Brand Summit: Alex Bogusky
Open Brand Summit: Alex BoguskyResource/Ammirati
 
Responsive Experience Design Thinkable
Responsive Experience Design ThinkableResponsive Experience Design Thinkable
Responsive Experience Design ThinkableResource/Ammirati
 
Designing for the Tablet Consumer
Designing for the Tablet ConsumerDesigning for the Tablet Consumer
Designing for the Tablet ConsumerResource/Ammirati
 
5 Mobile Essentials for CPG Brands
5 Mobile Essentials for CPG Brands5 Mobile Essentials for CPG Brands
5 Mobile Essentials for CPG BrandsResource/Ammirati
 
Everywhere Commerce Consumer Study: Apparel Detailed Findings
Everywhere Commerce Consumer Study: Apparel Detailed FindingsEverywhere Commerce Consumer Study: Apparel Detailed Findings
Everywhere Commerce Consumer Study: Apparel Detailed FindingsResource/Ammirati
 
Everywhere Commerce Consumer Study: Consumer Electronics Detailed Findings
Everywhere Commerce Consumer Study: Consumer Electronics Detailed FindingsEverywhere Commerce Consumer Study: Consumer Electronics Detailed Findings
Everywhere Commerce Consumer Study: Consumer Electronics Detailed FindingsResource/Ammirati
 

Más de Resource/Ammirati (20)

Then Life Happened: Millennials Out of Their Formative Years and Into The Fire
Then Life Happened: Millennials Out of Their Formative Years and Into The FireThen Life Happened: Millennials Out of Their Formative Years and Into The Fire
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire
 
Beyond the Shelf - The Power of Intelligent Packaging
Beyond the Shelf - The Power of Intelligent PackagingBeyond the Shelf - The Power of Intelligent Packaging
Beyond the Shelf - The Power of Intelligent Packaging
 
What's Now and Next in Retail
What's Now and Next in RetailWhat's Now and Next in Retail
What's Now and Next in Retail
 
BajecShustmas - Great Gifts for Gadget Gurus
BajecShustmas - Great Gifts for Gadget GurusBajecShustmas - Great Gifts for Gadget Gurus
BajecShustmas - Great Gifts for Gadget Gurus
 
Then Life Happened
Then Life HappenedThen Life Happened
Then Life Happened
 
Digital Trends for 2014
Digital Trends for 2014Digital Trends for 2014
Digital Trends for 2014
 
NRF Social Shopping 2014
NRF Social Shopping 2014NRF Social Shopping 2014
NRF Social Shopping 2014
 
Black Friday 2013 Report
Black Friday 2013 ReportBlack Friday 2013 Report
Black Friday 2013 Report
 
Open Brand Summit: Dan Shust
Open Brand Summit: Dan ShustOpen Brand Summit: Dan Shust
Open Brand Summit: Dan Shust
 
Open Brand Summit: Kelly Mooney
Open Brand Summit: Kelly MooneyOpen Brand Summit: Kelly Mooney
Open Brand Summit: Kelly Mooney
 
Open Brand Summit: Dan Ariely
Open Brand Summit: Dan ArielyOpen Brand Summit: Dan Ariely
Open Brand Summit: Dan Ariely
 
Open Brand Summit: Charlene Patten & Terri Spring
Open Brand Summit: Charlene Patten & Terri SpringOpen Brand Summit: Charlene Patten & Terri Spring
Open Brand Summit: Charlene Patten & Terri Spring
 
Open Brand Summit: Mark Hillman
Open Brand Summit: Mark HillmanOpen Brand Summit: Mark Hillman
Open Brand Summit: Mark Hillman
 
Open Brand Summit: Alex Bogusky
Open Brand Summit: Alex BoguskyOpen Brand Summit: Alex Bogusky
Open Brand Summit: Alex Bogusky
 
Responsive Design is Dead
Responsive Design is DeadResponsive Design is Dead
Responsive Design is Dead
 
Responsive Experience Design Thinkable
Responsive Experience Design ThinkableResponsive Experience Design Thinkable
Responsive Experience Design Thinkable
 
Designing for the Tablet Consumer
Designing for the Tablet ConsumerDesigning for the Tablet Consumer
Designing for the Tablet Consumer
 
5 Mobile Essentials for CPG Brands
5 Mobile Essentials for CPG Brands5 Mobile Essentials for CPG Brands
5 Mobile Essentials for CPG Brands
 
Everywhere Commerce Consumer Study: Apparel Detailed Findings
Everywhere Commerce Consumer Study: Apparel Detailed FindingsEverywhere Commerce Consumer Study: Apparel Detailed Findings
Everywhere Commerce Consumer Study: Apparel Detailed Findings
 
Everywhere Commerce Consumer Study: Consumer Electronics Detailed Findings
Everywhere Commerce Consumer Study: Consumer Electronics Detailed FindingsEverywhere Commerce Consumer Study: Consumer Electronics Detailed Findings
Everywhere Commerce Consumer Study: Consumer Electronics Detailed Findings
 

Último

WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 

Último (20)

WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 

Social Media Case Studies and Best Practices

  • 1. TWO THUMBS UP (or down) ON SOCIAL MEDIA EFFORTS... Dan Shust - Resource Interactive David Griner - Luckie & Company © Copyright 2010 Resource Interactive and Luckie & Company
  • 2. A QUESTION TO GET US STARTED © Copyright 2010 Resource Interactive and Luckie & Company
  • 3. Burberry Art of the Trench Social Microsite © Copyright 2010 Resource Interactive and Luckie & Company
  • 4. BURBERRY ART OF THE TRENCH © Copyright 2010 Resource Interactive and Luckie & Company
  • 5. BURBERRY ART OF THE TRENCH © Copyright 2010 Resource Interactive and Luckie & Company
  • 6. BURBERRY ART OF THE TRENCH © Copyright 2010 Resource Interactive and Luckie & Company
  • 7. BURBERRY ART OF THE TRENCH Results: 7.5 million page views 150 countries 5 million minutes spent on the site 1 million Facebook fans 10% increase in same-store sales © Copyright 2010 Resource Interactive and Luckie & Company
  • 8. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 9. BURBERRY ART OF THE TRENCH David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
  • 10. IKEA Photo Tagging Facebook Engagement © Copyright 2010 Resource Interactive and Luckie & Company
  • 11. IKEA PHOTO TAGGING http://www.youtube.com/watch?v=P_K1ti4RU78 © Copyright 2010 Resource Interactive and Luckie & Company
  • 12. IKEA PHOTO TAGGING Results: Lots of PR! © Copyright 2010 Resource Interactive and Luckie & Company
  • 13. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 14. IKEA PHOTO TAGGING David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
  • 15. Levi’s Friends Store Social Commerce © Copyright 2010 Resource Interactive and Luckie & Company
  • 16. LEVI’S FRIENDS STORE © Copyright 2010 Resource Interactive and Luckie & Company
  • 17. LEVI’S FRIENDS STORE © Copyright 2010 Resource Interactive and Luckie & Company
  • 18. LEVI’S FRIENDS STORE © Copyright 2010 Resource Interactive and Luckie & Company
  • 19. LEVI’S FRIENDS STORE Benefits: More engaged shoppers Real-time custom shopping experiences Enhanced insight into demand signals © Copyright 2010 Resource Interactive and Luckie & Company
  • 20. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 21. LEVI’S FRIENDS STORE David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
  • 22. SOCIAL COMMERCE Resource Interactive Off The Wall Social Commerce © Copyright 2010 Resource Interactive and Luckie & Company
  • 23. RESOURCE OFF THE WALL © Copyright 2010 Resource Interactive and Luckie & Company
  • 24. RESOURCE OFF THE WALL © Copyright 2010 Resource Interactive and Luckie & Company
  • 25. RESOURCE OFF THE WALL Benefits: Reward fans with special offers, etc. Allow fans to shop without leaving Facebook Shareable with all commerce capabilities © Copyright 2010 Resource Interactive and Luckie & Company
  • 26. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 27. RESOURCE OFF THE WALL David’s take: Dan’s take: ABSTAIN © Copyright 2010 Resource Interactive and Luckie & Company
  • 28. Uniqlo UTweet Twitter API © Copyright 2010 Resource Interactive and Luckie & Company
  • 29. UNIQLO UTWEET © Copyright 2010 Resource Interactive and Luckie & Company
  • 30. UNIQLO UTWEET http://www.youtube.com/watch?v=b5IyQE2AY38&feature=related © Copyright 2010 Resource Interactive and Luckie & Company
  • 31. UNIQLO UTWEET © Copyright 2010 Resource Interactive and Luckie & Company
  • 32. UNIQLO UTWEET Results: Uniqlo generates fun...again Thousands of custom Twitter movies created Tens of thousands of free brand impressions © Copyright 2010 Resource Interactive and Luckie & Company
  • 33. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 34. UNIQLO UTWEET David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
  • 35. Jimmy Choo Trainer Hunt Geolocation © Copyright 2010 Resource Interactive and Luckie & Company
  • 36. JIMMY CHOO TRAINER HUNT © Copyright 2010 Resource Interactive and Luckie & Company
  • 37. JIMMY CHOO TRAINER HUNT © Copyright 2010 Resource Interactive and Luckie & Company
  • 38. JIMMY CHOO TRAINER HUNT Results: 33% increase in sneaker sales 40% increase in positive mentions 4,000 online participants © Copyright 2010 Resource Interactive and Luckie & Company
  • 39. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 40. JIMMY CHOO TRAINER HUNT David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
  • 41. Procter & Gamble CauseWorld Third Party App Sponsorship © Copyright 2010 Resource Interactive and Luckie & Company
  • 42. PROCTER & GAMBLE CAUSEWORLD © Copyright 2010 Resource Interactive and Luckie & Company
  • 43. PROCTER & GAMBLE CAUSEWORLD Benefits: Gives “checking in” a purpose Marketers know when a product is in hand Game mechanics encourage repeat use © Copyright 2010 Resource Interactive and Luckie & Company
  • 44. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 45. PROCTER & GAMBLE CAUSEWORLD David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
  • 46. Moosejaw Break Up Service Engagement © Copyright 2010 Resource Interactive and Luckie & Company
  • 47. MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
  • 48. MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
  • 49. MOOSEJAW BREAKUP SERVICE http://www.youtube.com/watch?v=fnkDt5xq2M4 © Copyright 2010 Resource Interactive and Luckie & Company
  • 50. MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
  • 51. MOOSEJAW BREAKUP SERVICE © Copyright 2010 Resource Interactive and Luckie & Company
  • 52. MOOSEJAW BREAKUP SERVICE Results: Over 200 breakups in progress (also a few hookups) Moosejaw fans always wondering “what next?” © Copyright 2010 Resource Interactive and Luckie & Company
  • 53. LET’S VOTE © Copyright 2010 Resource Interactive and Luckie & Company
  • 54. MOOSEJAW BREAKUP SERVICE David’s take: Dan’s take: © Copyright 2010 Resource Interactive and Luckie & Company
  • 55. Our Tips and Takeaways © Copyright 2010 Resource Interactive and Luckie & Company
  • 56. OUR TIPS AND TAKEAWAYS David: Think beyond the launch Empower your customers on the product level Engage fans in their daily lives, not in a web browser © Copyright 2010 Resource Interactive and Luckie & Company
  • 57. OUR TIPS AND TAKEAWAYS Dan: Be part of the experience Consider tools that are freely available first Have fun! © Copyright 2010 Resource Interactive and Luckie & Company
  • 58. Thanks! For more information about Resource Interactive or Luckie & Company contact: Dan Shust / Director, Emerging Media - Resource Interactive dshust@resource.com twitter: @getshust David Griner / Social Media Strategist - Luckie & Company david.griner@luckie.com twitter: @griner © Copyright 2010 Resource Interactive and Luckie & Company