1. Hijackvertising.

2. Hijacking is:

3. Advertising is:
Why does hijacking take place?

4. Good to know.
How about people.
How are they?

5. Few people
are like this:

6. Most people
are like this:

7. They follow rather than lead. Feel
rather than analyze.
They mostly pay attention to what
what makes them happy or
scared.
They rarely change behavior.

8. Which content gives
people more excitement?
Why does hijacking take place?
or

9. It’s also true in the US.
Meet McKayla. She’s unimpressed.

10. And the face caught.

11. Until a brand stepped in
and impressed her.

12. Which news
people rush to read?
Why does hijacking take place?
or

13. Ballsy brand,
ballsy hijack.

14. Witty brand,
witty hijack.

15. You can even hijack
another brand.
Especially when one asks for it.
Like Audi did.

16. So BMW went for
it.

17. But Audi
came back.

18. And then BMW closed it.

19. But the best
hijacking material
remains

20. The Public Agenda.

21. Here’s a little story
you may already know.

22. And one you probably don’t.

23. News is the ultimate human need.
News travels at the speed of a tweet.
People already pay attention to it.
There’s only one thing to do:

24. Hijack it!

26. For Romania’s fastest agency
hijack@gmp.ro
No 1000 USD deposit. Yet.