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Why the Buyer Dictates
Your Video Marketing Strategy
Created by Rhen Wilson, Freelance Content Marketing Strategist, 2016 Visit www.rhenwilson.com
DECISION
CONSIDERATION
EXPLORATION
AWARENESS
Branding: Share your company values, mission, and promise
Company Introductions: Articulate your offerings; pinpoint the problem
Educational: Educate about common problems; position yourself as an expert
Explainer: Show how your offerings solve problems and get results
Thought Leadership: Demonstrate expertise through your leadership; put faces
to your brand
Case Study: Use the power of storytelling to prove your efficacy and experience
Company Culture: Remember: “people hire people”; demonstrate the values of the
people behind your brand
Testimonial: Create authentic and unscripted validations of your strong services
Process/How-to: Pull back the curtain on your inner processes; pre-emptively clarify any
questions normally addressed in final meetings
ROLE OF VIDEO
Trigger a need or help a prospect pinpoint an existing problem
ROLE OF VIDEO
Educate and guide a prospect to the best possible solution
ROLE OF VIDEO
Strength the prospect’s preference for your company
ROLE OF VIDEO
Remove last barriers and convert the prospect to customer
rhenwilson.com

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[INFOGRAPHIC] Why the Buyer Dictates Your Video Marketing Strategy

  • 1. Why the Buyer Dictates Your Video Marketing Strategy Created by Rhen Wilson, Freelance Content Marketing Strategist, 2016 Visit www.rhenwilson.com DECISION CONSIDERATION EXPLORATION AWARENESS Branding: Share your company values, mission, and promise Company Introductions: Articulate your offerings; pinpoint the problem Educational: Educate about common problems; position yourself as an expert Explainer: Show how your offerings solve problems and get results Thought Leadership: Demonstrate expertise through your leadership; put faces to your brand Case Study: Use the power of storytelling to prove your efficacy and experience Company Culture: Remember: “people hire people”; demonstrate the values of the people behind your brand Testimonial: Create authentic and unscripted validations of your strong services Process/How-to: Pull back the curtain on your inner processes; pre-emptively clarify any questions normally addressed in final meetings ROLE OF VIDEO Trigger a need or help a prospect pinpoint an existing problem ROLE OF VIDEO Educate and guide a prospect to the best possible solution ROLE OF VIDEO Strength the prospect’s preference for your company ROLE OF VIDEO Remove last barriers and convert the prospect to customer rhenwilson.com