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  1. 1. 2015 Filipino Community Data and Survey - Summary Conducted for Filipino Chamber of Commerce of the Pacific Northwest Presented April 23, 2015
  2. 2. THE FILIPINO BUSINESS PLAZA PRE-FEASIBILITY PROJECT Photos, clockwise from top center: Ambro at FreeDigitalPhotos.net, stockimages at FreeDigitalPhotos.net; Shubert Ciencia at Flickr; Rhonda Peterson; Shubert Ciencia at Flickr; and Stuart Miles at FreeDigitalPhotos.net 4/23/2015 2
  3. 3. How has the project taken shape? • Idea for a Filipino Business Plaza • City of Seattle Dept. of Neighborhoods grant • Steering Committee members: – Charlene Angeles – Alex Borromeo – Tim Corpus – Larry Flores – Bert Golla – Pablo Lambinicio – Roy Nudo – Antoinette Mamallo Thomas – A. Barreto Ogilvie, Chair and FCCPNW President 4/23/2015 3
  4. 4. What is the pre-feasibility work? 1. Research demographics and community opinion 2. Identify and assess potential sites 3. Identify public and private funding sources to make the Plaza a reality 4/23/2015 4
  5. 5. FILIPINO COMMUNITY DATA AND SURVEY Phase 1: 4/23/2015 5 PHOTO: SHUBERT CIENCIA AT FLICKR
  6. 6. What questions did we aim to answer? • What are the size and characteristics of the Filipino population in Seattle and the region? • What kinds of businesses and services would attract people to the Filipino Business Plaza? • What locations should be considered? 4/23/2015 6
  7. 7. What does demographic research show? • Population in Central Puget Sound who identify as Filipino : 112,434 21,003 60,148 19,369 18,350 11,364 3,201 - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Seattle King County Pierce County Snohomish County Kitsap County Island County Population Filipino Population in Central Puget Sound (2010 Census) 4/23/2015 7
  8. 8. Demographics, cont. • There are 21,000 Filipinos in Seattle, 60,000 in King County, and 99,000 in Pierce, King and Snohomish counties 21,003 60,148 98,867 - 20,000 40,000 60,000 80,000 100,000 120,000 Seattle King County 3-County Metro. Stat. Area Population Filipino Population (2010 Census) 4/23/2015 8
  9. 9. Demographics, cont. • 45% of Filipinos in King County are foreign born 49.7% 44.6% 47.2% 21.9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Filipinos in Seattle Filipinos in King County Filipinos in Metro. Stat. Area King County Total Pop. Percent Foreign-Born 4/23/2015 9
  10. 10. Demographics, cont. • 61% of Filipinos in King County are working age adults • Median age: 32.6 Children, 17,978 Working Age Adults, 36,799 Seniors, 5,371 Age Groups for Filipinos in King County (2010 Census) 4/23/2015 10
  11. 11. Demographics, cont. • 61% of Filipino households speak an Asian/Pacific language at home 6,093 10,595 257 227 - 2,000 4,000 6,000 8,000 10,000 12,000 English only Asian/Pacific Island languages Spanish Other languages Number of Households Language of Filipino Households in King County Total Households: 17,172 4/23/2015 11
  12. 12. Demographics, cont. • 73% of Filipinos in King County have at least some college; 35% have a Bachelor’s 8.4% 18.3% 31.0% 34.8% 7.5% 73.3% 8.0% 17.2% 28.3% 29.0% 17.6% 74.9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% No HS diploma High school diploma, GED, equivalent Some college or associate's degree Bachelor's degree Graduate or professional degree At least some college Education Completed: Filipino Community Compared to Total County Population Filipinos in King County King County Total Pop. 4/23/2015 12
  13. 13. Demographics, cont. • 38% of Filipinos in King County have incomes $50K - $99K; 28% have $100K+ incomes 0% 5% 10% 15% 20% 25% Less than $10,000 $10,000 - 14,999 $15,000 - 24,999 $25,000 - 34,999 $35,000 - 49,999 $50,000 - 74,999 $75,000 - 99,999 $100,000 - 149,999 $150,000 - 199,999 $200,000 or more Household Income: Percent of Filipino Households in King County and All County Households % Filipino Households in King County % All King County Households 4/23/2015 13
  14. 14. Demographics, cont. • Median household income for Filipinos in Seattle is $56,812; in King County $67,817 $56,812 $67,817 $72,522 $70,998 $66,217 $57,244 $- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 Filipinos in Seattle Filipinos in King County Filipinos in Metro. Stat. Area King County Total Pop. Filipinos in WA WA Total Pop. Median Household Income 4/23/2015 14
  15. 15. Demographics, cont. • 80% of Filipinos in the labor force work in the private sector, 17% in government, 3% self-employed 80.2% 16.9% 2.8% 0.1% 81.6% 12.5% 5.8% 0.1% 0% 20% 40% 60% 80% 100% Private wage and salary workers Government workers Self-employed in own not incorporated business Unpaid family workers Class of Worker: Comparing Filipinos in King County and Total County Population Filipinos in King County King County Total Pop. 4/23/2015 15
  16. 16. Demographics, cont. • The largest employer of Filipinos is education/health care/social services 7,867 3,802 3,336 3,095 2,517 2,175 2,133 1,297 1,232 866 862 819 95 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Educational , health care & social services Retail trade Manufacturing Professional, scientific, management, administrative Arts, entertainment, recreation, hotel & food services Transportation, warehousing, utilities Finance, insurance, real estate, rental & leasing Other services Public administration Wholesale trade Information Construction Agriculture, forestry, fishing, hunting, mining Number of workers Industry for Civilian Employed Filipino Population in King County 4/23/2015 16
  17. 17. Demographics, cont. • In Seattle, the largest numbers of Filipinos live in Beacon Hill and Rainier Valley; in King County, the largest number are South 13,729 8,556 7,978 3,143 3,139 3,061 2,826 2,695 2,507 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 South King County (other) Beacon Hill/ Rainier Valley Renton/ Skyway Burien/ SeaTac/ Tukwila/ Normandy Park Central Seattle/ University (I-90 to 65th NE) West Seattle/ Delridge Shoreline/ Lk Forest Pk/ Kenmore/ Bothell East King County North Seattle Where in Seattle/King County Filipinos Reside (2010 Census tracts) 4/23/2015 17
  18. 18. What is the growth forecast in key areas? • Overall population in SeaTac will grow by 2040 to be about equal to South Beacon Hill/ Columbia City’s 2040 population 37,728 20,230 31,370 39,179 21,405 38,374 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 South Beacon/Columbia Rainier Beach SeaTac 2010 Pop. 2040 Pop. Puget Sound Regional Council forecasts, 2013 4/23/2015 18
  19. 19. Growth forecast, cont. • Jobs in SeaTac will grow significantly by 2040 6,505 3,315 26,863 9,613 6,606 46,385 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 South Beacon/Columbia Rainier Beach SeaTac 2010 Jobs 2040 Jobs 4/23/2015 19
  20. 20. What did the community survey show? • Survey of Filipino community members • Conducted November – December 2014 • 100 responses 23 31 68 0 10 20 30 40 50 60 70 80 Business owner or manager Professional services provider Community member NumberofResponses Respondents' Affiliation 4/23/2015 20
  21. 21. Survey results, cont. • Respondents go to Filipino groceries and restaurants five or more times a year 76 61 26 24 21 18 17 15 0 10 20 30 40 50 60 70 80 Grocery store, including Seafood City Filipino restaurant Remittance services Beauty/nails/hair salon/spa Balikbayan delivery service Travel services Auto/home insurance Auto repair Number of Respondents Filipino Businesses that Survey Respondents Use 5+ Times/Year 4/23/2015 21
  22. 22. Survey results, cont. • Top choices for the Plaza to offer were food, culture, social/senior services, social space, travel, salon/spa, and legal services 84 73 70 68 55 52 49 46 43 42 0 10 20 30 40 50 60 70 80 90 Filipino restaurant Filipino grocery Filipino art/culture/history elements Social-human-senior services Entertainment/place to socialize Small reception/party room for rent Travel services Beauty/nails/hair salon or spa Balikbayan delivery service Legal services Number of Respondents Top 10 Businesses/Services Respondents Would Like To See at the Plaza 4/23/2015 22
  23. 23. Survey results, cont. • Top location choice for the Plaza was south Seattle into South King County 99 44 37 3 0 20 40 60 80 100 120 South Central North East NumberofResponses Respondents' Preferred Location for a Filipino Business Plaza, by Region (N = 187) 4/23/2015 23
  24. 24. What do Filipino opinion leaders think? • 10 interviews: – Ellen Abellera – Jun Aesquivel – Bobby Abutin – Bert Caoili – Cesar Castaneda – Lila Chin – Robert Gianan – Jocelyn Montemayor – Vallie Pavino – Sluggo Rigor 4/23/2015 24
  25. 25. Interview findings, cont. • No consensus on location, but all said the Plaza needs to be easily accessible by car and transit 6 5 5 3 3 3 3 2 2 2 1 1 1 1 0 1 2 3 4 5 6 7 Near Filipino Community Center Beacon Hill, Southeast Seattle or Renton Near Seafood City/Southcenter International District North in Seattle: Lake City Way, Aurora Ave, U. District, Northgate North in King County, such as Shoreline, Lynwood NOT near Seafood City Good highway access Good transit access Seattle Bellevue NOT near Filipino Community of Seattle NOT north NOT south Number of Interviewees Interviewees: Suggested Location for the Plaza 4/23/2015 25
  26. 26. Interview findings, cont. • Restaurants and groceries, meeting space, financial and legal services, and travel services were the top suggestions 14 9 7 6 0 2 4 6 8 10 12 14 16 Resturants, grocery, etc. Meeting space/social hall/theater Financial and legal services Travel services Interviewees' Top Ideas for What to Offer at the Business Plaza 4/23/2015 26
  27. 27. Advice from Interviewees • Be clear about the purpose • Have a clear Filipino identity • Include food! • Make it easy to access by car and transit, and with plenty of parking • Offer quality products not available elsewhere 4/23/2015 27
  28. 28. What can we conclude from the research? • Good-sized population with potential interest in patronizing a Filipino Business Plaza • Young enough they could be customers for at least two decades • Earn enough to become regular customers • Southeast Seattle and near South King County had high interest and larger numbers • High interest in food and services with a Filipino identity 4/23/2015 28
  29. 29. QUESTIONS? 4/23/2015 29 Photos, from left: Shubert Ciencia at Flickr; Clarita at Morguefile.com; Shubert Ciencia at Flickr

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