Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.

1. IGNITE YOUR
content online
@markwschaefer
10 ways to

2. There is no economic
value in simply producing
content.

3. For value to occur, the content must be seen,
shared and connected to an audience.

4. It must ignite!

5. That’s what this short guide is for.

6. Here are 10 ways to help you
ignite your content online.

7. PUSH
THE
RIGHT
BUTTONS
1

8. Add social sharing buttons
to your site.

9. Add social sharing buttons
to your site.
Obvious? Yes! But you'd be surprised by the number of sites that don’t have them.

10. A recent study showed that
content with sharing buttons
is 700 percent more likely
to be shared.

11. This free tool works great:
It’s mobile-friendly and completely customizable.

12. BE
VISUAL
2

13. Add visuals to your blog posts.

14. Read something and
you’ll remember 10%
of it three days later.
Blah blah blah blah
blah blah blah blah
blah blah blah blah
Yadda yadda yadda
Yadda yadda yadda
Yadda yadda yadda
Blah blah blah blah
blah blah blah blah
blah blah blah blah.
Important News
of the Day

15. Add a
picture
and you’ll
remember
65%.

16. According to research, adding
a photo or illustration doubles
the probability that your
content will be shared.

17. Need high-quality free stock photos?
Death to Stock Photo New Old Stock
Unsplash Flickr Creative Commons

18. ENCOURAGE
COMMENTS
3

19. People who care enough to
comment on your content are also highly
likely to share it with their network.

20. There are a few ways you can
encourage comments on your content.

21. Mention influencers
in your post.

22. End your post with
a question.
Mention influencers
in your post.

23. End your post with
a question.
Mention influencers
in your post.
Ask a few friends to
leave a comment.

24. BE
INSPIRING
4

25. Research into the most-shared
articles on the web uncovers
3 primary emotions in the content:

26. laughter

27. laughter
entertainment

28. laughter
entertainment
awe

29. Joy is a driver of social action.

30. So keep things positive!

31. MAKE IT
LOOK GOOD
5

32. How your site looks is an
important indicator of whether
your content is share-worthy.

33. If your site is classy, people will feel
classy sharing your content.

34. Be responsive
Your site design should also…
Make sharing content easy
Amplify great content
Focus on readers

35. The great news is, it’s never been
easier to have a well-designed website.

36. REMIX
CONTENT
6

37. Every piece of evergreen content
you produce can be transformed
into new content.

38. Popular blog posts can
become SlideShares.
149K views

39. Helping you find a new
audience for your content
59K views
11K views 15K views

40. List posts make great infographics too.

41. Here are a few more ideas…
Combine themed blog posts into an ebook
Add audio to slides & upload to YouTube
Take the audio from video & podcast it

42. FOCUS
ON NEW
RESEARCH
7

43. Research is a great resource
for rich content creation ideas.

44. The key is putting your own
spin on it.

45. What did you learn from this new research?
Here are some questions to
ask yourself as you create…
What surprised you? What doesn't make sense?
How can the research be applied to your industry?
What new ideas does this enable?

46. GO
LONG
8

47. According to an analysis of 100
million web articles, long-form
content gets shared more than
short-form content.

48. Yet short-form content
abounds on the web.

49. This is your opportunity
to do what few dare to do.

50. This is your opportunity
to do what few dare to do.
Go long!

51. Here are a few things to help
you write long-form content:
Use a list structure
Break up text with sub-headings
& bullet points
Write short, easy-to-read paragraphs

52. DETERMINE
THE BEST
TIME TO POST
9

53. Don’t fall for blog
posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best
Times To Post
Content Online
We surveyed the top self-
proclaimed social media
gurus for their advice on
when to post online. Here it
is.
Yadda yadda yadda Yadda
yadda yadda Yadda yadda
yadda yadda. Blah blah blah.

54. Don’t fall for blog
posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best
Times To Post
Content Online
We surveyed the top self-
proclaimed social media
gurus for their advice on
when to post online. Here it
is.
Yadda yadda yadda Yadda
yadda yadda Yadda yadda
yadda yadda. Blah blah blah.
(despite the convincing photo)

55. The truth is that the ultimate
best time to post is based on a
number of factors.

56. And sharing peaks on
different days for every
industry.

57. And sharing peaks on
different days for every
industry.
(Whether you’re blogging about the latest in
workplace fashion or the history of space travel)

58. And sharing peaks on
different days for every
industry.
(Whether you’re blogging about the latest in
workplace fashion or the history of space travel)
It's up to you to figure out the best posting
schedule for your business and customers.

59. ADD YOUR
PERSONALITY
10

60. To stand out on the web today,
you have to make your mark.

61. Share your unique experiences.

62. Don’t write for machines.

63. Write for humans.

64. Phew. That’s a lot to
digest.

65. 1. PUSH THE RIGHT BUTTONS.
2. BE VISUAL.
3. ENCOURAGE COMMENTS.
4. BE INSPIRING.
5. MAKE IT LOOK GOOD.
6. REMIX CONTENT.
7. FOCUS ON NEW RESEARCH.
8. GO LONG.
9. DETERMINE THE BEST POSTING TIME.
10. ADD YOUR PERSONALITY.
HERE’S A QUICK RECAP

66. I hope you’re inspired
to create content that ignites.

67. The good news is
you don’t have to
do it alone.

68. The good news is
you don’t have to
do it alone.
I wrote my new
book for you!

69. Learn how to ignite your
content, your marketing,
and your business with
The Content Code.
GET IT NOW ON AMAZON

70. SHARE WITH A FRIEND!

71. SAY HELLO ONLINE!
CONTENT
@markwschaefer
DESIGN
@sarahsmason