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CONFIDENT 
BLOGGER 
5 ACTION-PACKED TIPS 
@markwschaefer 
10¢ 
HOW TO BECOME A MORE
I’ve helped a lot 
of people with 
their blogs over 
the years.
It’s one of my… 
lesser known 
superhero skills.
Anyway, Here’s 
what I often hear 
them say they 
struggle with:
What do I 
write about?
How Do I find 
the time?
How do I 
attract an 
audience?
But WHEN I START 
DIGGING, I FIND THE 
REAL ROOT OF THEir 
BLOGGING PROBLEMS.
CONFIDENCE
Blogging can 
be a terrifying 
proposition.
It takes real 
guts to put 
yourself out 
there in the world.
But I’m here 
to help
Here are 5 action-packed 
tips to 
help you become a 
more confident 
blogger.
1 
Limit the time you 
work on a post.
None of your blog posts 
will ever be perfect.
And, besides, 
there are always 
distractions at work
Being an effective 
blogger means 
having the courage 
to be imperfect.
Set a limit on the time 
you work on a post.
Then pick a word count 
and hit “publish” after 
running spell check.
2 
RE-FRAME THE 
ASSIGNMENT.
A lot of people 
feel anxiety 
about the word 
“blogger” like 
it’s a special 
designation.
Think of it 
another way.
Can you write a 
500 word essay you’re 
passionate about once 
or twice a month?
If you do that, 
you can blog.
If you do that, 
you can blog.
3 
WRITE FOR YOURSELF.
Holy Headache! 
I am getting a 
little tired of this 
whole idea of writing 
for “personas.”
Personas have a place 
in marketing but who 
needs that pressure 
when you blog?
Your customers 
want to hear about 
you and your ideas.
Not what you think 
they want to hear.
Privacy issues are 
a real concern, 
lois, and I’m going 
to write about it!
Tell your story.
4 
TAKE ADVANTAGE OF 
PERSONAL COACHING.
YOU CAN READ AND 
READ AND READ 
ABOUT BLOGGING
BUT SOMETIMES IT 
HELPS TO TALK 
TO SOMEONE to get 
the push you need.
Oh, Lois, I can't 
seem to figure out 
this whole blogging 
thing. 
You should 
set up a call 
with Batman!
I credit blogging 
with helping me 
clean up the 
streets of gotham. 
I had no idea 
it had that 
power! 
Later that eveni...
5 
PUT FEAR OF THE 
NEGATIVE IN CONTEXT.
Listen.
It’s highly unlikely 
that you are going 
to get hate mail 
over a blog post.
Of course you’ll 
have disenters or 
hot debates.
But that’s all a part of the fun…
Do you 
want to get 
out of here 
or what? 
I just don’t see 
how blogging 
will help us now. 
But that’s all a part of th...
X-ray vision comes in 
handy when dealing 
with Internet trolls.
Blogging really 
can save the 
world, can’t it? 
The truth is, Most of 
your connections 
online will be positive 
and sup...
This is a magical time when 
anybody can grab this opportunity 
and publish so your voice has a 
place in this world.
Don’t let 
fear stop 
you.
5 Tips for becoming a more confident blogger 
1 Limit the time you 
work on a post. 
Re-frame the 
Assignment. 
Write for ...
Buy the book! 
For more blogging 
inspiration, check out 
Born to Blog — 
the #1 blogging 
book in the world. 
Click Amazo...
Click a link and say hello online! 
Content by 
@markwschaefer Design by 
@sarahsmason 
businessesgrow.com/blog 
uncommonl...
FLICKR CREDITS 
Special thanks to Tom Simpson 
Superman - Lois lane Secret Pinup 01 & 02 
Superman March 18, 1945 
Superma...
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