Visual Booklet on the easy understanding of an Insight, how to find it and harvest it for the future.

1. TITLE TEXT
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IN
SIGHT
Visual Booklet on the easy understanding of an
Insight, how to find it and harvest it for the future.

2. Originals by Adam Grant
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Imagine: How Creativity Works by Jonah Lehrer
Better and Faster by Jeremy Gutsche
Creativity Inc by Amy Wallace and Edwin Catmull
IN
SIGHT
BIBLIOGRAPHY

3. TEDx Talks
Taking imagination seriously with Janet Echelman
Where good Ideas come from with Steven Johnson
Steal Like An Artist with Austin Kleon
Got a wicked problem? Tell me how you make toast with Tom Wujec
The secret structure of great talks with Nancy Duarte
My year of saying yes to everything with Shonda Rhimes
How to manage for collective creativity with Linda Hill
The unexpected beauty of everyday sounds with Meklit Hadero
Your elusive creative genius with Elizabeth Gilbert
How simple ideas lead to scientific discoveries with Adam Savage
When ideas have sex with Matt Ridley
Insight Toolkit Idea
Creative Business-Thinking
Insights are Everywhere
IN
SIGHT

4. [Middle English]
(in the sense ‘inner sight,
mental vision, wisdom’):
1 The power or act of seeing into a
situation.
2 The act or result of apprehending
the inner nature of things or of
seeing intuitively.
IN SIGHT /ˈinˌsīt/
IN
SIGHT
The Word
It can be an
Intimidating Word
Linked to historic GENIUSES and
breakthrough discoveries.
We tend to
think… Having
Insights is for
the lucky few,
and creative
brilliance is
unique.
In Ancient Rome:
A genius was a spiritual guide that
helped a person create, and
bring an idea to life.
ETIMOLOGY

5. IN SIGHT /ˈinˌsīt/IN
SIGHT
The Word
Clio
Euterpe
Thalia
Melpomeni
Terpsichore
Erato
Polymnia
Ourania
Calliope
9 Muses
EXAMPLE
Greek mythology:
goddesses of the
inspiration
CREATIVEWORKS

6. The moment
of the INSIGHT is a cliché
BEFORE there can be a
breakthrough… there has
to be a set of blocks.
NO one said it was EASY
IN
SIGHT
The Cliché
Every Insight journey has more than just a Start
and an Ending. It is not divine.
START - The Problem to solve
END - The Eureka Moment
Mental Block
You don’t know
where to go with the
idea.
Situation Block
You are being held
back by an external
factor.
Learn to recognize a
BLOCK, so you can do
something about it.

7. IN
SIGHT
The Cliché
How Newton
Discovered
Gravity
Living in Wellfare
Broke with no JOB
A daughter to feed
Single MOM
JK Rowling turned to her true
passion - Writing
Sat down, and forced herself
to finish a manuscript in
“The crucial
importance of
imagination”
“Rock bottom became
the solid foundation on
which I rebuilt my life.”
― J.K. Rowling
EXAMPLE

8. JK Chair
in Auction
More than 450 million copies sold worldwide.
The agency Christopher Little Literary agreed to
help her find an editor to publish her manuscript.
But after 12 editorials
rejected her, a year later she received
the approval of Editor Barry Cunningham from
Bloomsbury to publish her manuscript.
EXAMPLE

9. Archimedes Ferrero Kristiansen
BREAKTHROUGHS come in many forms
Insight Journey
The Problem
The Discovery
The Process
The Insight
Stories tend to skip the
PROCESS STORY.
Process that comes with a
unique set of BLOCKs.
They only tell the ending
success “the breakthrough”.
We need to understand the
process, (Keep the entire
Journey in mind) in order to
search for the insight.
IN
SIGHT
The Journey

10. Kjeld Kirk
Kristiansen
The Problem
The Discovery
The Process
The Insight
IN
SIGHT
The Journey Inventor
LEGO Brick
https://goo.gl/ecxKOr
A simple toy, with
unique properties
that created a
new era of
creativity.
1949 Interlocking plastic bricks IDEA
1916 - Common Toy WoodShop
Burned Down 3 Times - A chance for reinvention
LEGO Danish meaning for “PLAY WELL”
HE visited a TOY FAIR (stepped away form
his usual surrounding)
Where he found a Plastic making machine
He had the idea to use this system
and turn it into a toy.
EXAMPLE

11. First user-idea product,
doing better in revenue
than other company-
Lego products.
Sets designed by
‘Architectural Artist’
Adam Reed Tucker.
IN 2003 risked bankruptcy all
together.
"We were arrogant as a
Company towards our
costumers."
Paal Smith-Meyer (Senior
Director, LEGO Future Lab)
"We needed to be aware that
99.9% of the smartest people in
the world do not work for you."
Tormod Askildsen (Senior
Director, Community
Engagements & Events)
2008
2013
EXAMPLE

12. Shape
Recognized
even if
Broken

13. Culture, environment, time period, technology,
etc; affects the PROCESS of the Insight directly.
We can alter our surrounding to emulate
those of the ages of excess genius.
Greece Florence London Silicon Valley
Age of Reason Renaissance Elizabethan Era
Turin
Chocolatiers
Route 128
High-Technology Entrepreneurs
Ages of excessive genius FOSTERED CREATIVITY (less talent was wasted).
Every period celebrated creative success with some type of reward.
WE CONTROL OUR PROCESS
Ages of Excess Genius
Periods in time of sudden thrive of talent that reoccur throughout history.
IN
SIGHT
The History
E.g:
PIXAR building has one big central Hub to
encourage everyday interaction.
Steve Job’s idea can be linked to the way ideas
converged in Paris Salons on the age of
Modernism where Monet and Manet used to have
strong discussion on impressionism.

14. Paris
Modernism
This periods celebrated creative
success with some type of reward.
IN
SIGHT
The History
190618891886
Period where a set of Pairs
Salon (Grand Palais -
World Fair) where
constructed to host and
exhibit the ARTS.
Ages of excessive genius FOSTERED CREATIVITY (less talent was wasted).
Became the official art
exhibition of the Académie
des Beaux-Arts in Paris. The
greatest annual or biennial art
event in the Western world.
EXAMPLE

15. E.g:
PIXAR building has one big
central Hub to encourage
everyday interaction.
Steve Job’s idea can be linked to
the way ideas converged in Paris
Salons on the age of Modernism
where Dali and Picasso used to
have strong discussion on art.
Grand Palais Renovation - 2019
EXAMPLE

16. 20
Historical
Artists
Florence, Italy

17. Alpha waves
seem to be in
tune and active
when ever an
insight becomes
evident.
“Insights can be
predicted to
happen when
the brain signal
appears.”
IN
SIGHT
The Science
When our minds are at easy, we are
more likely to have an Insight.
We most find and moment of relaxation
to shut down all our voices (concerns/
worries) to let insight push through/.
Google
Innovation Time Off
3M’s
15% Time Rule
ALPHA Waves
Dr.Joydeep Bhattachatyna
University of London
BETA ALPHA THETA DELTA
Awake,
Normal alert
consciousness
Relaxed,
Calm,
Lucid rest,
Daydreaming
Deep Relaxation,
Meditation
Deep sleep,
Dreamless
Productive Daydream
Fortune 500 companies
allow and encourage the
pursuit of speculative
new ideas.
Daydreaming with a purpose.

18. A
place
to
Work
& Play

19. IN
SIGHT
The Science Google
Innovation Time Off
3M’s
15% Time Rule
ALPHA Waves
Relaxed,
Calm,
Lucid rest,
Daydreaming
Allows employees to use a
portion of their paid time to
pursue their own ideas.
THE NEUROSCIENCE
of creativity
This Creative time has lead
breakthroughs including
Gmail, Google News and
Adsense.
Work on projects 20% of
your time that you think
will benefit the Company.
“Strike a
balance
between
creativity &
structure”
3M Gave Everyone Days Off
and Created an Innovation
Dynamo.
It boasts
22,800
patents,
many derived
from its 15
percent
program.
“Applying Science to Life”
EXAMPLE

20. Productive Daydream
GOOGLE’s Offices
Half Active/Half Rest
*Only 10% of Googlers actually use this time. “It doesn't really
matter, as long as the idea of it exists” Google HR
EXAMPLE

21. IN
SIGHT
UNDERSTAND IT
HARVEST IT
USE IT

22. IN
SIGHT
Anatomy of an Insight
CONTENT PROFESSION
Information of value,
made available to you.
Books you
Read.
Movies you
watch.
The news you
pay attention
to.
The magazines
you buy.
The TV shows
you watch.
The music you
listen too.
DELIGHT
Experiences that captivate
and entertain you.
Your Hobby.
Your Passion.
Your Guilty
Pleasure.
Your favorite
store.
The Brand you
love.
The Trends you
follow.
E.g.
The education, training,
and unique skill you have.
The studies
you have.
The position
you are in.
The type of
business
you work for.
The Company
goals.
The training
you do.
E.g. E.g.
3 SIDES
Collection of Ideas
Leonardo Da Vinci
“I dissected
… to see
the cause.”

23. IN
SIGHT
An Insight = PRISM
A spectrum of colors converged from three
surfaces you can master. They Key is to stay
aware, in order to catch a ray of light that will
make your prism shine.
A prism is by definition, a refracting triangular form. A form where
angles and sides interact with each other. Crystal, but once you
shine a bit of light on it, you get a spectacle of lights and colors.
AN INSIGHT =

25. Business Objectives
The Key to getting the
INSIGHT MOMENT is to work on
the ability to picture the LINKS
and see connections between the
three sides.
IN
SIGHT
Picture the Links
Your knowledge
and strengths
If you feel that you are going nowhere,
its because you keep looking (vertically).
Its a PRISM, sides need to converge, in
order to link.
TED Curator Chris Anderson
“The more you know, the more
amazing the world seems, its the
undiscovered questions that pull us
forward.”
CONTENT
PROFESSION
DELIGHT
Your passions

26. Consumer Insights
3 W’s
Everyday Insights
Observations that generate further questions.
3 I’s
IN
SIGHT Distinctions
W What is the consumer
doing?
W Why are they doing it?
W Wow, no one has ever
notice this behavior !
Does this idea make
me want to
investigate further?
Does it provoke a
feeling of change/
wonder?
Does it remind me of
another idea/trend/
objective?
I
I
I
Inquire
Ignite
Include
Link:

27. Once you Identify that Feeling of an Insight.
Be Disciplined
IN
SIGHT
Getting an Insight
The Problem
The Discovery
The Process
The Insight
Force yourself to
becoming aware of
the connections.
We are our own
spiritual guide
You control your
Surroundings
You control your
wavelengths
You Know the
Journey
You can
identify
Blocks
You are in control.
You Know the
Story
A Breakthrough
comes in many
forms
3 I’s
Inquire
Ignite
Include
You know the parts of the Prism.
The key is to be aware of day-dreaming,
to stop and notice a creative thought.
CONTENT
PROFESSION
DELIGHT
What
Why
Wow
3 W’s
Increase Your Creativity
ASK YOUR QUESTIONS;
&

28. LIKE LEARNING A SECOND LANGUAGE
1st you memorize all its parts
2nd it becomes automatic

29. TITLE TEXT
• Body Level One
• Body LevelTwo
• Body LevelThree
• Body Level Four
• Body Level Five
IN
SIGHT
UNDERSTAND IT
HARVEST IT
USE IT