1. PERSONAL BRAND EXPLORATION
Richard Dion
Project & Portfolio I: Week 1
Oct 02, 2021

2. Richard Dion -I’m a Marine Corps veteran, and
I’m studying digital marketing. I want to use my
brand to help veterans, whether designing
marketing strategies for veteran-owned
businesses or using my skills to assist an
organization with like-minded objectives. I’m a
hard-working and dependable person, and I
always accomplish my mission. I believe in
complete transparency and working together to
bring veterans and their businesses to new
heights.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Media Manager, Planning
• Resident-Media buying and Planning
• Digital Marketing specialist
BRAND ARCHETYPE - Maverick
I prefer to mix things up. Sometimes you
got to abandon old outdated ways that
don’t work and forge a new path to
accomplish your goals.
Digital Marketing for veteran owned business

4. HR / management
TARGET AUDIENCE
Danielle Herrera, M.A.
Outreach Plan:
• The first Task for me before I contact Ms. Herrera will
be to do some research on the company and familiarize
myself with their successes.
• My initial form of contact will be via email.
• I intend to follow up with Ms. Herrera a few days after iv
initially made contact.
[HR recruitment
professional] at
[Vayner Media]
Kelly Burnette
Outreach Plan:
• The first Task for me before I contact Ms. Burnette will
be to do some research on the company and familiarize
myself with their successes.
• My initial form of contact will be via email.
• I intend to follow up with Ms. Burnette a few days after
iv initially made contact.
Valerie Brooks Outreach Plan:
• The first Task for me before I contact Ms. Brooks will be to do
some research on the company and familiarize myself with
their successes.
• My initial form of contact will be via email.
• I intend to follow up with Ms. Brooks a few days after iv initially
made contact.
[General Manager] at
[Sunrise Broadcasting]
[Principal; Partner] at
[Maximum Design &
Advertising, Inc.]

5. GOALS
Short Term: (Immediately After Graduation,2023)
• Directly after graduation its my goal to receive a entry level position at a local
advertising media company Sunrise broadcasting.
‣ Over the course of thew next two years while I’m at full sail
university I intend to create marketing content and keep it posted to
my various social media accounts. By doing this I hope to build my
personal brand to the point that a quick google search will ensure I
get the job.
Mid Term: (2028-2033)
• By this point in time I hope to be in the process of building my own Digital
Marketing firm. This Firm will have a focus on assisting Veteran owned
companies.
‣ I’ll do this by completing marketing projects for individuals and
small businesses, still working on building that personal brand.
Long Term: (2038-2043)
• By this time I will be working for myself 100%.
‣ I will do this by taking the leap and using my experience and
connections made over the years to step out and source my own
clients .

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Mathematics
SOFT
HARD
Novice / Adept / Expert
Communication Novice / Adept / Expert
Design Novice / Adept / Expert
Budgeting Novice / Adept / Expert
Google Analytics
SOFT
HARD
Novice / Adept / Expert
Purchasing media Novice / Adept / Expert
Team player Novice / Adept / Expert
Excel Novice / Adept / Expert

7. I help Businesses succeed by delivering
high quality marketing strategies.
PROMISE

8. CREDENTIALS
Work Experience:
• United States Marine, product inventory,
Squad leader
• Inventory control manager, projects,
leadership roles
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Leadership roles:
• Sargent of Marines

9. COMPETITION
Michelle Keegan
Industry Experience:
• 6 + years project coordination and event
planning
Education:
• B.S. Psychology
Leadership Experience:
• N/A
Skills and Proficiencies:
• Marketing - Lexi Boese
• Social Media Marketing- Tyler Emery M.S. A.P.S.C
• Online advertising- John Chavez
Richard Dion
Overall Online Presence:
• 500+ connections, banner image isn’t customized?, Headshot
is professional, Very detailed profile, Don’t see any links to
social medias,Linkedin url is customized
• Grade: Superior, 80 out of 100
Industry Experience:
• Entry level
Education:
• B.S. Digital marketing 2023
Leadership Experience:
• 8 years Marine Corps experience.
• Inventory controll Manager 3 years
Skills and Proficiencies:
• Scheduling - indeed
• Numerical reasoning skills- indeed
• Problem solving- indeed
Overall Online Presence:
• 17 connections with a customized banner image, professional
headshot, very detailed profile, active on Facebook Twitter,
Instagram, customized LinkedIn url
• Grade: Average, 40 out of 100

10. COMPETITION
Jonathan Klein
Noteworthy Experience:
• Media Analyst
• Media Buyer
Richard Dion
Industry Experience:
• Sales, marketing, networking
Education:
• Binghampton University
Skills and Proficiencies:
• Finance- Derick Mildred
• Investments- Derick Mildred
• Customer Service- Jonathan Javier
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot?, somewhat detailed profile, active tick-toc , is their
LinkedIn URL is customized
• Grade: Superior, 90 out of 100
Industry Experience:
• Entry level
Education:
• B.S. Digital marketing 2023
Leadership Experience:
• 8 years Marine Corps experience.
• Inventory controll Manager 3 years
Skills and Proficiencies:
• Scheduling - indeed
• Numerical reasoning skills- indeed
• Problem solving- indeed
Overall Online Presence:
• 17 connections with a customized banner image,
professional headshot, very detailed profile, active on
Facebook Twitter, Instagram, customized LinkedIn url
• Grade: Average, 40 out of 100

11. BRAND POSITION
For Veteran Business owners who want to get there
brands in front of the consumerI provide TOP NOTCH
MARKETING SOLUTIONS FOR VETERANS BECAUSE
I BELIEVE THAT VETERAN OWNED BUSINESS NEED
SOMEONE WHO SPECIALIZES IN DELIVERING YOUR
BRAND TO THE PEOPLE WHO ARE GOING TO
BECOME CUSTOMERS.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital marketing for financial services Canada
‣ Jun 14-15 online
• Social media week Lima
‣ June 15-16 Lima, Ohio
• State of social
‣ Aug 23-24 Perth, Australia
Digital Marketing
• Primary Content: I intend to creat multiple blogs for like minded people to come
together and communicate on the most recent marketing trends. I also will publish
articles on my experiences Marketing for Veteran owned Businesses.
• Primary Tools: I will be using social media heavily because its the future. Everyone
uses it and its an awesome tool when used correctly. Ill do this in multiple formats
video, audio, blog act.
• Website: My portfolio site will be my validation moving forward it will be a place
where clients can go to check out my background as well as my
accomplishments.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a mentor that knows the digital marketing world.
They will be able to teach me the industry. I estimate that I will
begin looking for a mentor once I graduate.
Formal Education
• B.S. Digital Marketing 2023
Technical Skills
• Study Social media marketing - UNCW, 10 2023
• Study Social media advertising - LinkedIn learning, 11,2021
• Study Finance-Linkedin learning-12, 2021
Soft Skills
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR

14. Richard Dion
You know when your got a world changing product but you don’t know how
to show the world? Well, what I do is develop a marketing strategy for that
product or brand. In fact, I specialize in marketing for veteran owned
businesses.

15. REFERENCES
Summary report for: 11-2011.00 - advertising and promotions managers.
O*NET OnLine. (n.d.). Retrieved October 3, 2021, from
https://www.onetonline.org/link/summary/11-2011.00.
Summary report for: 11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
Retrieved October 3, 2021, from
https://www.onetonline.org/link/summary/11-2021.00.
Summary report for: 13-1161.00 - market research analysts and marketing
specialists. O*NET OnLine. (n.d.). Retrieved October 3, 2021, from
https://www.onetonline.org/link/summary/13-1161.00.
Valerie Brooks - General manager - linkedin. (n.d.). Retrieved October 3, 2021,
from https://www.linkedin.com/in/valerie-brooks-42917b63.
Kelly Burnette - linkedin.com. (n.d.). Retrieved October 3, 2021, from
https://www.linkedin.com/in/kellyburnette.
Create an account: Indeed accounts. Create an account | Indeed Accounts.
(n.d.). Retrieved October 3, 2021, from
https://my.indeed.com/resume?hl=en&co=US&from=gnav-messaging--
messaging-webapp.
Become a social media advertising specialist learning path: Linkedin learning,
formerly Lynda.com. LinkedIn. (n.d.). Retrieved October 4, 2021, from
https://www.linkedin.com/learning/paths/become-a-social-media-
advertising-specialist?u=50813145.
Jonathan Klein - Commerce - Digital trends | linkedin. (n.d.). Retrieved October
4, 2021, from https://www.linkedin.com/in/jonathan-klein-030696.
Michelle Keegan - United States | professional ... - linkedin. (n.d.). Retrieved
October 4, 2021, from https://www.linkedin.com/in/michelle-keegan.
2021 Digital Marketing Conferences - The Big List. Marketing Terms. (2021,
October 1). Retrieved October 4, 2021, from
https://www.marketingterms.com/conferences/.
Develop your finance and accounting skills learning path: Linkedin learning,
formerly Lynda.com. LinkedIn. (n.d.). Retrieved October 4, 2021, from
https://www.linkedin.com/learning/paths/develop-your-finance-and-
accounting-skills?u=50813145.