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#ServiceDesignDay
SIX SIGMA
FOR SD
RICH EKELMAN
New Jersey Experience Design Founder
Service DesignerMFA Service DesignBA Psychology Service Designer
Service DesignerServed 4 years
Master Trainer
© SERV/ 2018. All rights reserved.
1-on-1 Coaching
A completely customized advice for
individuals used in blocks of time to discuss
hiring advice to individual capabilities.
Project Based Training Train the Trainer
Structured training based on a live project
for a specific area in an organization.
Start with a group to grow service design
internally without living on consultants.
Public Workshops
Skill based content designed to help
people build more SD capabilities.
SD Certificate Course
12 week deep dive into the core and
intermediate skills needed to practice SD.SERVICES
3© SERV/ 2018. All rights reserved.
SERVICES
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
•	 Change Management struggles to translate their work into building
the changes they seek.
•	 People change when they feel like they have to change.
•	 Service design has the most impact when people come together over
the services they offer.
•	 Organizational leaders rarely observe people using the services they
offer which contributes to a lack of reality and urgency in change.
•	 Being a slave to a tool or process is the beginning of the end.
PREMISE
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
WARM UP
Foundation Exercise Next Steps
A brisk introduction and overview of
Six Sigma and how it can help SD.
We are working on a systematic
problem for a national pharmacy.
How the work of our exercise can be
built upon in your own work.
Photo by Juan Jose
© SERV/ 2018. All rights reserved.
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
“Truth is ever to be found
in simplicity, and not in the
multiplicity and confusion
of things.”
NEWTON
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
“All models are useful, but
all model are wrong.”
GEORGE BOX
Research reports
aren’t enough
Photo by Samuel Zeller
Loyalty killed
the marketing star
Photo by rawpixel
Inauthenticity will
be rejected
The world is
connected by
service layers
Photo by William Bout
Technology &
Behavior Shape
Ecosystems
Photo Ben Hendricks
Parts of the
elephant
Photo by rawpixel
“Culture is an organization’s
immune system”
Photo Credit WSJ.com
Bridge silos
of expertise
from within
Photo by Aron Van De Pol
Title
Here
A QUICK
FOUNDATION
18
S-D LOGIC
Fundamental
Exchange
•	 Service is an economic
unit
•	 Value exchange can take
many forms
•	 People choose services
that add value
Value is
Co-created
•	 Customers and employees
are equal
•	 People assign and decide
value
•	 It is critical to know your
people
Actors are
Integrators
•	 Every person involved is a
resource
•	 Resources and integrations
create economic
opportunities
Value is
Phenomenal
•	 Each service encounter is
different
•	 Service trust and value is
fragile
•	 Values change dynamically
© SERV/ 2018. All rights reserved.
HOLY TRINITY
19© SERV/ 2018. All rights reserved.
Desirability
Services offering value to both the people
buying and preforming a service.
Viability
Service that are realistic for the
organization to offer over time.
Repeatability
Designed with processes that allow the
service to consistently preform over time.
SD
SERVICE INNOVATION
20© SERV/ 2018. All rights reserved.
Behavior
Technology
Economics
is a creative discipline solving for
the co-creation of value over time.
Service Design
Six Sigma is a set of techniques
and tools for process improvement.
Six Sigma
© SERV/ 2018. All rights reserved.
22
It was introduced by engineer Bill Smith while working at Motorola in 1986. Jack Welch made it central to his business strategy at
General Electric in 1995. Since then other larger organizations like General Motors.
For many organizations it simply means measure of qualities that strives for near perfection. Six Sigma is a disciplined, data-
driven approach and methodology for eliminating defects (driving toward six standard deviations between the mean and the
nearest specification limit) in any process – from manufacturing to transactional and from product to service.
SIX SIGMA
© SERV/ 2018. All rights reserved.
1. Capability One
3. Capability Two
5. Capability Two
4.Capability Three
6. Capability Three
2. Capability Three
SERV/ Descriptive Name / MMM YYYY 23
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KEY
PRINCIPLES
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et voluptatem untibuscid que nonserciume cone
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simus si ra suntiis ut re od qui bearum explit
excesse nobiscit,
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
SERVICE
DESIGN IS
SERV/ Descriptive Name / MMM YYYY 23
KEY
PRINCIPLES
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doluptatur?
Mus ute natqui te estorio voluptat.
Vitatiatur? Fici sam, offictur sinum raturis
aborero debisit aut ant escilis ne velectius
estrupiet exeris et voluptatem untibuscid que
nonserciume cone quis dolutem rem voles ressi
ra suntiis ut re od qui bearum explit excesse
nobiscit,
Establishing the best outcomes and working to
create processes to achieve it.
Analyze
Six sigma seeks to measure all aspects of how a
product or service preforms.
Measure
When a process breaks down it is referred to as
a defect to be improved upon.
Defects
Removing processes that produce too many
defects or variation to reach desired outcomes.
Improve
Monitored metrics established and feedback
systems to inform continuous decisions.
Control
SIX
SIGMA
MINDSET
© SERV/ 2018. All rights reserved.
24
* Service design and six sigma seek value, but value value differently.
Understanding the planned
flow of how a service exists.
Process Mapping
Tear it down and put back
together again.
Kaizen Events
Most closely resembles typical
service maps.
Value Stream
FLAVORS
© SERV/ 2018. All rights reserved.
ABOUT US
SHORT DESCRIPTION
SERV/ Descriptive Name / MMM YYYY 25
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explaut est utem voloria volupid ea venissit plat.
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nimoluptas mos magni cumquuntem. Ita de velitiam
velia del iducime vollorit volorehenias ea qui aut
rem sunt offic temporporum quam bus sa ata
Lorem ipsum dolor sit amet, consectetur adipi-
scing elit. Donec sed odio dui. Lorem ipsum do-
lor sit amet, consectetur adipiscing elit. Donec
sed odio dui. Lorem ipsum dolor sit amet, con-
sectetur adipiscing elit. Donec sed odio dui. Lor-
em ipsum dolor sit amet, consectetur adipiscing
elit.
- Lorem Dolremia
Mapping helps us zoom out and then
zoom in so that we can build the future
of a service from a solid foundation.
© SERV/ 2018. All rights reserved.
DEPT 1
DEPT 2
DEPT 3
PROCESS NAME
Path 1
Path 2
Path 3
Y
Y
N
N
PROCESS
MAPS
Processes are at the heart of the way
every services operates, and the greater
understanding of what they are, how they
function and what impact they have in terms
of enabling reliable services.
We use process mapping to zoom in and
reduce waste while protecting strong enablers
allowing our service to live.
26© SERV/ 2018. All rights reserved.
Task 2
Task 4 Task 5
Task 7
Task 10
Task 6
Task 8
Task 12
Task 9
Task 11
Task 13
Task 3
Task 1Start
EndD
D
Improve compliance
Team morale
Ease training
Trim down Build knowledge
When dealing with regulators, process
maps can illustrate how you have
designed compliant processes.
Process mapping can get everyone
involved as they take an honest look
at how the service works.
Understanding processes makes it easier
to onboard new employees with better
documentation and consistent explanations.
As companies grow they often create
redundant and inefficient processes that
create waste or heaviness.
Remove points of vague understanding by
getting the subject matter expertise out of
people’s heads.
BENEFITS
28© SERV/ 2018. All rights reserved.
29© SERV/ 2018. All rights reserved.
Title
Here
LOOKING
CLOSER
Set up swim lanes for
roles involved
Assume no role is involved with
a service until it is confirmed.
Focus on sequence and
options
Options can be a distraction,
focus on one path at a time.
Embrace system
variations
There will always be unique
situations. Focus on the core.
Make a second pass
for granular details
It is critical to dig into the minutia
to uncover reality.
Establish a shape key
for clarity
Using post-it notes of different colors
for decisions and support.
HOW TO MAP
A PROCESS
Costs are a reality of services.
Understand the money helps position
trade offs.
Document cost
differences for ties
31© SERV/ 2018. All rights reserved.
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
SERVICE DESIGN
•	 Sort
•	 Set Order
•	 Shine
•	 Standardize
•	 Sustain
SIX SIGMA
•	 People
•	 Process
•	 Partnerships
•	 Props
•	 Place
TRIANGULATE PROBLEMS
33
Generative
Observational
Attitudinal
Data Patterns
© SERV/ 2018. All rights reserved.
BUILDING FOUNDATION
Trim to Value Design to Learn Measure and Make
34© SERV/ 2018. All rights reserved.
Title
Here
THE
EXERCISE
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
Congratulations! You are working as an SD within
CVS! As the core service of the organization, your
SD team has been tasked with improving the
pharmacy refill experience. Using the materials
provided, map a process map of the planned state
of the established research process.
EXERCISE
Core
Pharmaceutical services
Enabling
Point of sale, Pharmacy security, malpractice insurance,
adherence programs, store services
Recovery
Store discounts
Enhancing
Minute Clinics, blood pressure measurements, convenience store,
CoreCore
Enabling
Enhancing
Recovery
CVS
CATEGORIZE
38© SERV/ 2018. All rights reserved.
Core Process
Does the process serve the core value creation?
Enabling Processes
Does the process create the ability to deliver value?
Enhancing Processes
Does the process augment positive experiences?
Core
Enabling
Enhancing
39
PLANNED
/ ACTUAL
Developed recently by Jonathan Kalinowski at
Alliance Credit Union, this approach to process
mapping takes what the organization has
planned and then compares it to what happens,
or doesn’t happen.
His team has been able to avoid the blame game
while getting to the core issues around how they
serve both their employees and members.
© SERV/ 2018. All rights reserved.
Start by mapping the existing
planned state. Once that is
complete use small dots
Next, look at how the actual
service against the planned state.
Use small dots to show how you
might change the process.
PLAN / ACTUAL
40© SERV/ 2018. All rights reserved.
DEPT 1
DEPT 2
DEPT 3
Path
1
Path
2
Path
3 Y
Y
N
N
Task 2
Task 4 Task 5
Task 7
Task 10
Task 6
Task 8
Task 12
Task 9
Task 11
Task 13
Task 3
Task 1Start
EndD
D
Eliminate
Protect
Missed opportunity
Needs more research
Title
Here
LAYERS
ADDED
The co-creative nature of service design reduces
risk and find the simplest way to solve complex
issues.
2. Reduce Risk
Service design focuses on the value exchange.
Focusing on what people value turns down the
noise.
1. Simplicity & Clarity
Service design has a tremendous impact when we
are able to show and re-imagine how the layers of a
service.
3. Fix Broken Processes
Service design helps create broader metrics through
grouping inputs against independent metrics.
5. Triangulate
Service Design works to balance an organization’s
score card through better processes and diverse
KPIs.
4. Balanced Business
The tech agnostic nature of service design makes
the discipline incredibly flexible and free to adjust to
reality.
6. Innate Flexibility
“The problem is that at a lot of
big companies, process becomes
a substitute for thinking. You’re
encouraged to behave like a little gear in
a complex machine.”
ELON MUSK
Service
AI is already showing ways to make
services better.
Roadmap Crash
Score the viability of changes.
Risk Assessment
What are the risk factors with
implementing changes
AC2ID Test
How would service innovations align the
brand in the future?
Storyboard
If innovations don’t work on paper
dumping money into it will not fix it.
NEXT
STEPS
43© SERV/ 2018. All rights reserved.
Title
Here
Title
Here
Thank You
Rich Ekelman
rich@servinnovation.com
www.servinnovation.com/services

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Six Sigma for Service Design

  • 2. RICH EKELMAN New Jersey Experience Design Founder Service DesignerMFA Service DesignBA Psychology Service Designer Service DesignerServed 4 years Master Trainer © SERV/ 2018. All rights reserved.
  • 3. 1-on-1 Coaching A completely customized advice for individuals used in blocks of time to discuss hiring advice to individual capabilities. Project Based Training Train the Trainer Structured training based on a live project for a specific area in an organization. Start with a group to grow service design internally without living on consultants. Public Workshops Skill based content designed to help people build more SD capabilities. SD Certificate Course 12 week deep dive into the core and intermediate skills needed to practice SD.SERVICES 3© SERV/ 2018. All rights reserved. SERVICES
  • 4. The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility • Change Management struggles to translate their work into building the changes they seek. • People change when they feel like they have to change. • Service design has the most impact when people come together over the services they offer. • Organizational leaders rarely observe people using the services they offer which contributes to a lack of reality and urgency in change. • Being a slave to a tool or process is the beginning of the end. PREMISE
  • 5. The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility WARM UP
  • 6. Foundation Exercise Next Steps A brisk introduction and overview of Six Sigma and how it can help SD. We are working on a systematic problem for a national pharmacy. How the work of our exercise can be built upon in your own work. Photo by Juan Jose © SERV/ 2018. All rights reserved.
  • 7. The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility “Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things.” NEWTON
  • 8. The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility “All models are useful, but all model are wrong.” GEORGE BOX
  • 10. Loyalty killed the marketing star Photo by rawpixel
  • 12. The world is connected by service layers Photo by William Bout
  • 15. “Culture is an organization’s immune system” Photo Credit WSJ.com
  • 16. Bridge silos of expertise from within Photo by Aron Van De Pol
  • 18. 18 S-D LOGIC Fundamental Exchange • Service is an economic unit • Value exchange can take many forms • People choose services that add value Value is Co-created • Customers and employees are equal • People assign and decide value • It is critical to know your people Actors are Integrators • Every person involved is a resource • Resources and integrations create economic opportunities Value is Phenomenal • Each service encounter is different • Service trust and value is fragile • Values change dynamically © SERV/ 2018. All rights reserved.
  • 19. HOLY TRINITY 19© SERV/ 2018. All rights reserved. Desirability Services offering value to both the people buying and preforming a service. Viability Service that are realistic for the organization to offer over time. Repeatability Designed with processes that allow the service to consistently preform over time. SD
  • 20. SERVICE INNOVATION 20© SERV/ 2018. All rights reserved. Behavior Technology Economics
  • 21. is a creative discipline solving for the co-creation of value over time. Service Design Six Sigma is a set of techniques and tools for process improvement. Six Sigma © SERV/ 2018. All rights reserved.
  • 22. 22 It was introduced by engineer Bill Smith while working at Motorola in 1986. Jack Welch made it central to his business strategy at General Electric in 1995. Since then other larger organizations like General Motors. For many organizations it simply means measure of qualities that strives for near perfection. Six Sigma is a disciplined, data- driven approach and methodology for eliminating defects (driving toward six standard deviations between the mean and the nearest specification limit) in any process – from manufacturing to transactional and from product to service. SIX SIGMA © SERV/ 2018. All rights reserved.
  • 23. 1. Capability One 3. Capability Two 5. Capability Two 4.Capability Three 6. Capability Three 2. Capability Three SERV/ Descriptive Name / MMM YYYY 23 Restrund aepellu ptatur aboreic imusda dolo vit explaut est utem voloria volupid ea venissit plat. Imus volorro duciissita sam am facestrumque qui unturio ressitaque repudae latia illorem aut re net as incturio ipsam quos eum Restrund aepellu ptatur aboreic imusda dolo vit explaut est utem voloria volupid ea venissit plat. Imus volorro duciissita sam am facestrumque qui unturio ressitaque repudae latia illorem aut re net as incturio ipsam quos eum Restrund aepellu ptatur aboreic imusda dolo vit explaut est utem voloria volupid ea venissit plat. Imus volorro duciissita sam am facestrumque qui unturio ressitaque repudae latia illorem aut re net as incturio ipsam quos eum Restrund aepellu ptatur aboreic imusda dolo vit explaut est utem voloria volupid ea venissit plat. Imus volorro duciissita sam am facestrumque qui unturio ressitaque repudae latia illorem aut re net as incturio ipsam quos eum. Restrund aepellu ptatur aboreic imusda dolo vit explaut est utem voloria volupid ea venissit plat. Imus volorro duciissita sam am facestrumque qui unturio ressitaque repudae latia illorem aut re net as incturio ipsam quos eum. Restrund aepellu ptatur aboreic imusda dolo vit explaut est utem voloria volupid ea venissit plat. Imus volorro duciissita sam am facestrumque qui unturio ressitaque repudae latia illorem aut re net as incturio ipsam quos eum. KEY PRINCIPLES Cea dolorio omnihil illigent omnihitas qui doluptatur? Mus ute natqui te estorio voluptat. Vitatiatur? Fici sam, offictur sinum raturis aborero debisit aut ant escilis ne velectius estrupiet exeris et voluptatem untibuscid que nonserciume cone quis dolutem rem voles resecuptae aut plia cum undissimusa aut ut restium doluptas dit mos abori consedio. Nempori busam, ipid magnatia sitecus, simus si ra suntiis ut re od qui bearum explit excesse nobiscit, The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility SERVICE DESIGN IS SERV/ Descriptive Name / MMM YYYY 23 KEY PRINCIPLES Cea dolorio omnihil illigent omnihitas qui doluptatur? Mus ute natqui te estorio voluptat. Vitatiatur? Fici sam, offictur sinum raturis aborero debisit aut ant escilis ne velectius estrupiet exeris et voluptatem untibuscid que nonserciume cone quis dolutem rem voles ressi ra suntiis ut re od qui bearum explit excesse nobiscit, Establishing the best outcomes and working to create processes to achieve it. Analyze Six sigma seeks to measure all aspects of how a product or service preforms. Measure When a process breaks down it is referred to as a defect to be improved upon. Defects Removing processes that produce too many defects or variation to reach desired outcomes. Improve Monitored metrics established and feedback systems to inform continuous decisions. Control SIX SIGMA MINDSET © SERV/ 2018. All rights reserved.
  • 24. 24 * Service design and six sigma seek value, but value value differently. Understanding the planned flow of how a service exists. Process Mapping Tear it down and put back together again. Kaizen Events Most closely resembles typical service maps. Value Stream FLAVORS © SERV/ 2018. All rights reserved.
  • 25. ABOUT US SHORT DESCRIPTION SERV/ Descriptive Name / MMM YYYY 25 Restrund aepellu ptatur aboreic imusda dolo vit explaut est utem voloria volupid ea venissit plat. Imus volorro duciissita sam am facestrumque qui unturio ressitaque repudae latia illorem aut re net as incturio ipsam quos eum laut que pro beaquisquame volorrum inus secto de doluptatiis ipitio con nobis sequodis dolorum aborat alique dollic tesed eatem eos molendis dolorit atiorest facepudae elest a dolo cuptum et aut por alicias veriorporit fuga. Lectem incimus amusapid modis comnis solor re ium rerchil id quatibus quas doluptiore vollenisint aribeatius, ellaceatur as mos ereniet estius natur sitatur, nihille nimoluptas mos magni cumquuntem. Ita de velitiam velia del iducime vollorit volorehenias ea qui aut rem sunt offic temporporum quam bus sa ata Lorem ipsum dolor sit amet, consectetur adipi- scing elit. Donec sed odio dui. Lorem ipsum do- lor sit amet, consectetur adipiscing elit. Donec sed odio dui. Lorem ipsum dolor sit amet, con- sectetur adipiscing elit. Donec sed odio dui. Lor- em ipsum dolor sit amet, consectetur adipiscing elit. - Lorem Dolremia Mapping helps us zoom out and then zoom in so that we can build the future of a service from a solid foundation. © SERV/ 2018. All rights reserved.
  • 26. DEPT 1 DEPT 2 DEPT 3 PROCESS NAME Path 1 Path 2 Path 3 Y Y N N PROCESS MAPS Processes are at the heart of the way every services operates, and the greater understanding of what they are, how they function and what impact they have in terms of enabling reliable services. We use process mapping to zoom in and reduce waste while protecting strong enablers allowing our service to live. 26© SERV/ 2018. All rights reserved. Task 2 Task 4 Task 5 Task 7 Task 10 Task 6 Task 8 Task 12 Task 9 Task 11 Task 13 Task 3 Task 1Start EndD D
  • 27. Improve compliance Team morale Ease training Trim down Build knowledge When dealing with regulators, process maps can illustrate how you have designed compliant processes. Process mapping can get everyone involved as they take an honest look at how the service works. Understanding processes makes it easier to onboard new employees with better documentation and consistent explanations. As companies grow they often create redundant and inefficient processes that create waste or heaviness. Remove points of vague understanding by getting the subject matter expertise out of people’s heads. BENEFITS
  • 28. 28© SERV/ 2018. All rights reserved.
  • 29. 29© SERV/ 2018. All rights reserved.
  • 31. Set up swim lanes for roles involved Assume no role is involved with a service until it is confirmed. Focus on sequence and options Options can be a distraction, focus on one path at a time. Embrace system variations There will always be unique situations. Focus on the core. Make a second pass for granular details It is critical to dig into the minutia to uncover reality. Establish a shape key for clarity Using post-it notes of different colors for decisions and support. HOW TO MAP A PROCESS Costs are a reality of services. Understand the money helps position trade offs. Document cost differences for ties 31© SERV/ 2018. All rights reserved.
  • 32. The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility SERVICE DESIGN • Sort • Set Order • Shine • Standardize • Sustain SIX SIGMA • People • Process • Partnerships • Props • Place
  • 34. BUILDING FOUNDATION Trim to Value Design to Learn Measure and Make 34© SERV/ 2018. All rights reserved.
  • 36. The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility Congratulations! You are working as an SD within CVS! As the core service of the organization, your SD team has been tasked with improving the pharmacy refill experience. Using the materials provided, map a process map of the planned state of the established research process. EXERCISE
  • 37. Core Pharmaceutical services Enabling Point of sale, Pharmacy security, malpractice insurance, adherence programs, store services Recovery Store discounts Enhancing Minute Clinics, blood pressure measurements, convenience store, CoreCore Enabling Enhancing Recovery CVS
  • 38. CATEGORIZE 38© SERV/ 2018. All rights reserved. Core Process Does the process serve the core value creation? Enabling Processes Does the process create the ability to deliver value? Enhancing Processes Does the process augment positive experiences? Core Enabling Enhancing
  • 39. 39 PLANNED / ACTUAL Developed recently by Jonathan Kalinowski at Alliance Credit Union, this approach to process mapping takes what the organization has planned and then compares it to what happens, or doesn’t happen. His team has been able to avoid the blame game while getting to the core issues around how they serve both their employees and members. © SERV/ 2018. All rights reserved.
  • 40. Start by mapping the existing planned state. Once that is complete use small dots Next, look at how the actual service against the planned state. Use small dots to show how you might change the process. PLAN / ACTUAL 40© SERV/ 2018. All rights reserved. DEPT 1 DEPT 2 DEPT 3 Path 1 Path 2 Path 3 Y Y N N Task 2 Task 4 Task 5 Task 7 Task 10 Task 6 Task 8 Task 12 Task 9 Task 11 Task 13 Task 3 Task 1Start EndD D Eliminate Protect Missed opportunity Needs more research
  • 42. The co-creative nature of service design reduces risk and find the simplest way to solve complex issues. 2. Reduce Risk Service design focuses on the value exchange. Focusing on what people value turns down the noise. 1. Simplicity & Clarity Service design has a tremendous impact when we are able to show and re-imagine how the layers of a service. 3. Fix Broken Processes Service design helps create broader metrics through grouping inputs against independent metrics. 5. Triangulate Service Design works to balance an organization’s score card through better processes and diverse KPIs. 4. Balanced Business The tech agnostic nature of service design makes the discipline incredibly flexible and free to adjust to reality. 6. Innate Flexibility “The problem is that at a lot of big companies, process becomes a substitute for thinking. You’re encouraged to behave like a little gear in a complex machine.” ELON MUSK
  • 43. Service AI is already showing ways to make services better. Roadmap Crash Score the viability of changes. Risk Assessment What are the risk factors with implementing changes AC2ID Test How would service innovations align the brand in the future? Storyboard If innovations don’t work on paper dumping money into it will not fix it. NEXT STEPS 43© SERV/ 2018. All rights reserved.