Revenue Generating Event Calendars for publishers

1. ON DEMAND EVENT MARKETING
Revenue Generating Event Calendars
LEAP 2018
Vail, Colorado

2. ON DEMAND EVENT MARKETING
Introduction
Event Marketing
Automation
Platform
An aggregator of 3,500
event listing sites, scaling up
an events ad network targeting
the 9660 US event calendars.

3. ON DEMAND EVENT MARKETING
The Problem 2018
65 million Events
Created Per
Annum
Submitted via multiple media
channels who fail to generate
substantial digital revenues.

4. ON DEMAND EVENT MARKETING
2018
On-demand
Event Marketing
Platform
Connecting event marketers
to news & media publishers
instantly.
The Solution

5. ON DEMAND EVENT MARKETING
Market Size
Total Addressable Market $2.1 billion
English Speaking (47%) $1 Billion
USA(33%) $0.7 Billion
UK (7%) $0.15 Billion
Frost & Sullivan, 2014, “Financial Analysis and Market Sizing of the Event Management Software Market”
Forbes Events Industry Council et al, 2018, “Economic Significance of Meetings to the US economy”
Wall Street Journal Forbes, 2014, “Who are the major players disrupting the events industry”
Marketing Profs, 2017, “2018 Digital Marketing Plans: Budget and Tactic Trends”
Forrester, 2017, “US digital marketing spend will near $120 billion by 2021”
IBIS World, 2017, “Party & Event Planners - US Market Research Report”
Deloitte, 2017, “Marketing Budgets Vary by Industry”
$512 billion being spent on events and conferences annually
as noted by Forrester Research, with 20% typically being
assigned to a marketing officers budget.
English Speaking Digital Marketing Spend Addressable market
2018
$512bn
Global Spend
$102bn
20% Marketing Spend
$35bn
35% Digital Marketing Spend
$2.1bn
6% of Digital
Marketing

6. ON DEMAND EVENT MARKETING
How does it work…
LEAP 2018
Vail, Colorado

7. ON DEMAND EVENT MARKETING
Event Calendar
Best in class events
calendar
Features
• Search
• Category & location
• Details Page
• Featured Event
• Event submission
• Checkout
Google friendly events content
on your domain.

8. ON DEMAND EVENT MARKETING
Event Submission
Fast & efficient data
collection
Data
• Event details
• Location
• Ticketing
• Images
• Links
• Contact
Two-way Eventbrite ticketing
integration.

9. ON DEMAND EVENT MARKETING
Checkout
Self service checkout with
Stripe payment
Packages
• Free
• One Off
• Subscription
Services
• Featured
• Distributed
• Print, email, deals, voice
Stripe split payment, cash in
your bank instantly.

10. ON DEMAND EVENT MARKETING
Event Report
Instant online reporting &
clear ROI
Features
• Live link
• Impressions
• Clicks
• Registration
• Revenue
• Google Indexing
Accountable & Successful
event marketing

11. ON DEMAND EVENT MARKETING
Editor CMS
Manage your data on
your event calendar
Features
• Search
• Reject
• Edit
• Editors pick & voice
• Feature
• Reverse publishing
Effective tools for editors and
news teams

12. ON DEMAND EVENT MARKETING
Sales CMS
Events to sales leads fully
scored
Per lead scoring
• Contact details
• Capacity
• Ticket price
• Regularity
• Category
• Location
3% conversion online, 15%
conversion via insider sales

13. ON DEMAND EVENT MARKETING
Reporting
Real time revenue
tracking.
Results – Hearst: SFGATE
• 1.3 Event Submissions
• 6% conversion to sale
• 61% rebooking
• $502 per account
• Arts, Exhibition, Nightlife
Automating events submissions
to Revenue…

14. ON DEMAND EVENT MARKETING
Customer & Partners 2018
800 Events - API Integrated – $28k p/a – 2 years - $56k LTV

15. ON DEMAND EVENT MARKETING
Contact us 2018
Revenue Generating
Event Calendars
Richard Green
CEO & Founder
+44 7787 527499
richard@evvnt.com