2. “Her father had taught her about a dog's paws. Whenever her father was alone
with a dog in a house he would lean over and smell the skin at the base of its paw.
This, he would say, as if coming away from a brandy snifter, is the greatest smell
in the world! A bouquet! Great rumours of travel! It's a cathedral! her father had
said, so-and-so's garden, that field of grasses, a walk through cyclamen--a
concentration of hints of all the paths the animal had taken during the day.”
Michael Ondaatje, The English Patient
7. How
A desktop browser is likely to use WiFi
(accurate to 20m) or IP Geolocation
which is accurate to the city or post code
depending on your ISP.
Mobile devices tend to use triangulation
techniques such as GPS (accurate to 10m
and only works outside), WiFi and
GSM/CDMA cell IDs (accurate to
1000m).
8. Browser Based
The Geolocation API is default in the following desktop
browsers:
•Firefox 3.5+
•Chrome 5.0+
•Safari 5.0+
•Opera 10.60+
•Internet Explorer 9.0+
•And for updates on earlier versions for all of the above
9. App Based
And the W3C Geolocation API on mobile devices:
•Android 2.0+
•iPhone 3.0+
•Opera Mobile 10.1+
•Symbian (S60 3rd & 5th generation)
•Blackberry OS 6
•Maemo
15. Business Uses
A US-based car rental company started using
deployed GPS tracking devices to monitor
driving speeds of its customers.
If a customers car exceeded 79 miles per hour for
2 continuous minutes, they were charged an
additional $150 (without their consent).
16. Example
A French Insurance company used both
mobile phone and car GPS data to track sales
executive locations and cross reference to
their expense accounts.
Policy resulted in 21 employee dismissals and
the identification of over .5 million euro in
false claims.
17. Example
Earlier this year, a large New York-based
charity used geo-location data from Grindr to
identify homosexuals working in their offices.
4 employees were fired for “inappropriate
behavior.”
20. Every Word You Say
• Tracking customers
• Tracking employees
• Tracking competitors
• Tracking subjects
21. Every Single Day
• Competitive Intelligence
– Location of executives easily disclose activities
such as mergers and acquisitions or real estate
sittings.
• Targeting Intelligence
– Location of subjects by private detectives
– Location of subjects by the media
32. Every Word You Say
• How the app exposes the users is not the problem.
• How Google Maps, Facebook and Foursquare expose
the users without their knowledge is the problem.
• Opt out is the default not opt in.
• Social networking business model = get everyone to
share everything
• Your personal information (your life) is their product
33. I’ll Be Watching You
"If you have something that you don't want
anyone to know, maybe you shouldn't be
doing it in the first place,"
Former Google CEO: Eric Schmidt
43. Regulatory Conundrum
Geo-location data falls under special category
of data subject to E-Privacy Directive. To
comply you must either:
– Obtain prior consent - or:
– Process the data anonymously (Good luck as this
includes UDID, IMEI, Mac or IP addresses)
48. DIY
Apple Safari:
• Go to the ‘Display a menu of General Safari settings’
• Go to ‘Preferences’
• Go to ‘Security’
• Uncheck ‘Allow websites to ask for location information’
Comodo Dragon:
• Go to the ‘Customize and control Comodo Dragon' icon
• Go to ‘Options’
• Go to ‘Under the Bonnet’
• Choose ‘Content Settings’
• Choose ‘Location’
• Check ‘Do not allow any site to track my physical location’
Facebook:
• Go to Privacy Settings
• Click ‘Custom’
• Click ‘Custom Settings’
• Disable ‘Places I check in’
• Disable ‘People here now’
• Disable ‘Friends can check me in to places’
49. DIY
Google Chrome:
• Go to the ‘Customize and control Google Chrome’ icon
• Go to ‘Options’
• Go to ‘Under the Bonnet’
• Choose ‘Content Settings’
• Choose ‘Location’
• Check ‘Do not allow any site to track my physical location’
Google GMail:
• Scroll down on your GMail page until your reach 'Last account activity:
• Hit 'Details'
• Scroll down
• Check 'Never show an alert for unusual activity'
Google Toolbar:
• Go to the ‘Adjust Toolbar options’ icon
• Go to Tools
• Uncheck ‘My Location’
• Hit 'Save'