2. Growing up as a soccer player, I only wanted to
do one thing when I was younger, play soccer as
a professional. As I got older I found that I
analyzed the game and all other sports, which
made me fall in love with the games more and
more. I dedicated my time after I graduated to
teaching youth different sports as a coach. I
have the passion as a fan of the games, but I
enjoy the statistical side of a sport more, which
helped me find my passion to want to become a
sports show host.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles
:
• Radio Show Host
• TV Show Host
• On Air Personality
BRAND ARCHETYPE - I live by the
stats of a sport. I study stats and then
double or triple check to make sure I
am correct when using said stats. I am
very diverse in the different sports. I am
upcoming and am building my network
with internships and reviews of shows
that I currently participate in.
On Air Sports Journalist for National Sports Media
Picture Relevant
to Your Industry
Goes Here
4. • DEMOGRAPHICS: Some College
attended individuals, ages 20-45, Male
• PSYCHOGRAPHICS: Athletes, Avid
sports fans. Individuals who have
opinions.
IDEALAUDIENCE MEMBERS
:
• PAUL RICHARDSON
SR VICE PRESIDENT, HUMAN
RESOURCES, ESPN COMPANY
• GENE WHIT
E
DIRECTOR, TALENT ACQUISITION, FOX
SPORTS
• BOBBY CARBAJAL
MANAGER, TALENT ACQUISITION, NBC
SPORTS
Recruiting/ Hiring Managers at ESPN Sports
TARGET AUDIENCE
5. GOALS
Short Term: (2021)
• Growing my networking skills and attaining a
internship at a medium to major news agency.
• Specifically, have multiple articles created and
published on all platforms as well as a bi-weekly
sports show with more then 200 viewers.
Mid Term: (2025
)
• Have attained full time work as a reporter and have a
weekly interactive podcast.
• Have grown my written journalism reporting to
publishing daily to social media.
Long Term: (2030
)
• Have attained work as a show host or creator for
major sports or news network. Grown to have a
large, diverse audience.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Video Editing 75%
Articulation 85%
Information Gathering 65%
Social Media Skills 35%
SOFT
HARD
Communications 100%
Information Gathering 85%
Analytical Thinking 95%
Cooperation 100%
SOFT
HARD
7. I help ESPN do Sports News the right
way by staying honest and
entertaining to the fans.
PROMISE
8. CREDENTIALS
Work Experience
:
• Soccer Media and Marketing Intern
TVE MAXX; Garden Grove, CA
Dec. 2019-Mar. 2020
• Sports Reporter/ Journalist/ On Air Host
Rag House Media; Ontario, CA
June 2020- Current
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2020)
Awards:
• Presidential Volunteer Award
Volunteered over 1500 hours to non profit
youth soccer group as a coach, referee, and
general volunteer
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Fredo Cervantes
Industry Experience
:
• Radio Show Host at LA Talk; Talk
Show Radio Host KWAY
Education
:
• Associates Degree; Academy of Radio TV Broadcasting
Leadership Experience
:
• Counselor; Academy of Radio and TV
Broadcasting
Skills and Pro
fi
ciencies
:
• Producer- 0 endorsements
• On Air Personality - 0 endorsements
Richard Niedermayer Jr
Overall Online Presence
:
• 25 connections, not too many details on
LinkedIn 1 Published Article, Extremely
active on social media
• Grade: 60 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Head Sports Journalist
Education
:
• Sportscasting, B.S.; Full Sail University
Leadership Experience
:
• Youth Soccer Board Member
Skills and Pro
fi
ciencies
:
• Streaming Podcast Host,
• Journalism- 0 endorsements
Overall Online Presence
:
• 25 connections on LinkedIn, details on
LinkedIn, 6 published articles, active on
social media
• Grade: 50 out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience
:
• Host and Producer East Bay live
YOUR NAME
Industry Experience
:
• Radio Show Host; East Bay
Live
Education
:
• Communications, B.A.; Cal State East Bay
Skills and Pro
fi
ciencies
:
• Public Speaking - 1 endorsement
• Teamwork - 1 endorsement
• Interpersonal Communication- 1
endorsement
Overall Online Presence
:
• 60 connections, professional working
headshot, detailed LinkedIn, not so active
on social media.
• Grade: 87 out of 100
Industry Experience
:
• Head Sports Journalist
Education
:
• Sportscasting, B.S.; Full Sail University
Skills and Pro
fi
ciencies
:
• Streaming Podcast Host
• Journalism- 0 endorsements
Overall Online Presence
:
• 25 connections on LinkedIn, details on
LinkedIn, 6 published articles, active on
social media
• Grade: 50 out of 100
Noteworthy Experience
:
• On Air Host; Rag House Media
11. BRAND POSITION
For ESPN, who are looking for a radio/tv host, I provide
facts for all sports. I provide a unbiased, unwavering
opinion. I provide a opinion not based on what I hear
but, rather what my eyes see and read because I am
the target age group of sports fans. I have a family that
comes to me about sports. I teach, inform and
entertain, I can do it on a large scale. I am a fan first
and foremost but I am a fan of stats and the truth.
“RICK”
12. NETWORKING &
MARKETING
Picture of You
Goes Here
• TVE MAXX; sideline reporte
r
‣ Sep, 2020/ Varying locations.
• National Association of Broadcasters NAB Sho
w
‣ Oct 2021 | Las Vegas, Nv
• Sports Business Journal Game Changers Conferenc
e
‣ Oct, 2020/ Online
Digital Marketin
g
• Primary Content: Video reviews of current sports highlights and top
stories
• Primary Tools: Youtube, Facebook, Instagram. Bi-weekly
• Website: I will use my digital portfolio site to display my talents and be
able to keep a demo film on file at all times. I will use it to show my
diversity of skills with video editing.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a meant that has been around for a long
time, that has evolved with the times and changes in
the word of media, not just in sports. - Partnership by
2022
Formal Education
• Sportscasting B.S.
Dan Patrick School of Sportscasting (Full Sail University)
Technical Skills
• Broadcast Host, Rag House Media Sports Report
(Host)- Rag House Media, Dec, 2020
• Head Sports Journalist, Rag House Media
• Sideline Reporter - TVE MAXX, Sep 2021
Soft Skills
• Sports Journalist (Information Gathering)-
Rag House Media, Nov. 2020
• More Activity and article posting on Social
Media - Rag House Media, Nov, 2020
14. Richard Niedermayer Jr
You know fans go with the opinion of a broadcaster
even if they are wrong? Well, what I do
is give the facts and an unbiased opinion. In fact, I am part of a news
broadcast that streams across the nation, I talk about every sports team in
the news, from teams in Philly to LA and teams around the world.
“
of You Goes
Here
15. REFERENCES
Cervantes, Fredo (2020). LinkedIn Public Profile
Retrieved from https://www.linkedin.com/in/fredo-
cervantes-5728aa110/
Teegarden, Austin (2020). LinkedIn Public Profile
Retrieved from https://www.linkedin.com/in/austin-
teegarden-a8126b107/
Richardson, Paul (2020). ESPN Senior Vice President,
Human Resources
Retrieved from https://espnpressroom.com/us/bios/
richardson_paul/
White, Gene (2020) Director, Talent Acquisition
Retrieved from https://www.linkedin.com/in/gene-
white-1a891a8/
Fox Sports Job Page (2020). Job Search Page
Retrieved from https://www.glassdoor.com/Jobs/
FOX-Sports-Jobs-E14925.htm
Carbajal, Bobby (2020). Manager, Talent Acquisition
Retrieved from https://www.linkedin.com/in/bobby-
carbajal-61630873/
NBC Sports Jobs Page (2020). NBC Sports Job Search
Page
Retrieved from https://www.nbcunicareers.com/
careers
Niedermayer Jr., Richard (2020). LinkedIn Public
Profile
Retrieved from https://www.linkedin.com/in/richard-
niedermayer-jr-047b39195/
