Major printer technologies include inkjet, laser and dot-matrix printers. The African economy is experiencing rapid growth spurred by high investments in energy, and information and communication technology sector in the recent years. According to the African Development Bank, more than one third of African countries have a GDP growth rate of more than 6%. This growth is attracting global printer manufacturers to the emerging economies of Africa as the global demand for printers faces volatility.

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Africa Printer Market -
Industry Analysis, Size,
Share, Growth, Trends and
Forecast, 2013 - 2019
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Africa Printer Market is Expected to Exceed USD 4,181.3
Million by 2019: Transparency Market Research
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73 Page ReportPublished Date
23-June-2014
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Press Release

2. Africa Printer Market
According to a new market report published by Transparency Market Research "Printer Market - Africa
Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," the printer market in Africa was
worth USD 2,300.0 million in 2012 and is expected to reach USD 4,181.3 million by 2019, growing at a
CAGR of 8.8% from 2013 to 2019. Within Africa, South Africa was the largest market for printers in 2012.
The growth is primarily driven by increase in usage of multifunction printers (MFP) in government and
corporate segments.
Growth of MFP market and increase in demand for managed print services (MPS) and solutions are the key
factors driving the growth of African printers market. Emergence of advanced technology printers such as
high speed laser printers and color laser printers is driving the need to replace older printing infrastructure,
thus fueling market growth. However, shift in workflow from hard copy to electronic format is one of the
factors inhibiting market growth.
Among all product types, laser printer was the largest segment in 2012 and accounted for 76.8% share of
the total market. The segment is also expected to witness highest growth during the forecast period. Inkjet
printers are finding significant demand in large format printing owing to benefits such as environment
friendliness and better color effect. The growth of large format printing is expected to aid the growth of
inkjet printers market.
Geographically, South Africa was the largest printer market accounting for 20.8% share in 2012 and is
expected to observe the highest growth throughout the forecast period. This growth is attributed mainly to
increase in demand for multifunction printers (MFP) in corporate and government sector.
The report studies the printer market in Africa, and provides estimates in terms of revenue (USD million)
from 2013 to 2019. Market estimates have been provided for all types of printers across countries, namely,
South Africa, Angola, Botswana, Madagascar, Namibia, Zambia, Tanzania, Zimbabwe, and Mozambique.
The market has been segmented as follows:
Africa Printer Market Analysis, by Type
 Laser printer
 Inkjet printer
 Dot-matrix printer
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REPORT DESCRIPTION

3. Africa Printer Market
Africa Printer Market Analysis, by Country
 South Africa
 Angola
 Botswana
 Madagascar
 Namibia
 Zambia
 Tanzania
 Zimbabwe
 Mozambique
 Rest of Africa
Chapter 1 Preface
1.1 Report description
1.2 Research scope
1.2.1 List of abbreviations
1.3 Research methodology
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TABLE OF CONTENT

4. Africa Printer Market
Chapter 2 Executive Summary
Browse the full Africa Printer Market Report
http://www.transparencymarketresearch.com/printer-market.html
Chapter 3 Printer Market Analysis
3.1 Market overview
3.1.1 Major retail printer distributors in Africa (Country wise)
3.2 Factor analysis
3.2.1 Market drivers
3.2.1.1 Growth of multifunction printers (MFP) and managed print services (MPS) and solutions
3.2.1.2 Need for replacement of older printing infrastructure
3.2.2 Market restraints
3.2.2.1 Shift in workflow from hard copy to electronic format and regulatory pressures
3.2.3 Market opportunities
3.2.3.1 Wireless and mobile printers and bring your own device (BYOD)
3.3 Porter’s five force analysis
3.3.1 Bargaining power of suppliers
3.3.2 Bargaining power of buyers
3.3.3 Threat from new entrants
3.3.4 Threat from substitutes
3.3.5 Degree of competition
3.4 Africa printer market share analysis, 2012 (%)
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5. Africa Printer Market
Chapter 4 Printer Market Analysis, By Product Type 2013 - 2019
4.1 Introduction
4.2 Laser printers
4.3 Inkjet printers
4.4 Dot-matrix printers
Chapter 5 Printer Market Analysis, By Country 2013 - 2019
5.1 Introduction
5.1.1 Africa printers market revenue share analysis, by country, 2012 and 2019 (%)
5.2 South Africa printer market
5.2.1 South Africa printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.3 Angola printer market
5.3.1 Angola printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.4 Botswana printer market
5.4.1 Botswana printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.5 Madagascar printer market
5.5.1 Madagascar printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.6 Namibia printer market
5.6.1 Namibia printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.7 Zambia printer market
5.7.1 Zambia printer market size and forecast, by product type, 2012 – 2019 (USD million)
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6. Africa Printer Market
5.8 Tanzania printer market
5.8.1 Tanzania printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.9 Zimbabwe printer market
5.9.1 Zimbabwe printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.10 Mozambique printer market
5.10.1 Mozambique printer market size and forecast, by product type, 2012 – 2019 (USD million)
5.11 Rest of Africa (RoA) printer market
5.11.1 Rest of Africa printer market size and forecast, by product type, 2012 – 2019 (USD million)
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Chapter 6 Company Profiles
6.1 Brother Industries Ltd
6.1.1 Company overview
6.1.2 Product portfolio
6.1.3 Financial overview
6.1.4 Business strategies
6.1.5 Recent developments
6.2 Canon Inc.
6.2.1 Company overview
6.2.2 Product portfolio
6.2.3 Financial overview
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7. Africa Printer Market
6.2.4 Business strategies
6.2.5 Recent developments
6.3 Hewlett-Packard Development Co. L.P.
6.3.1 Company overview
6.3.2 Product portfolio
6.3.3 Financial overview
6.3.4 Business strategies
6.3.5 Recent developments
6.4 Samsung Electronics Co. Ltd.
6.4.1 Company overview
6.4.2 Product portfolio
6.4.3 Financial overview
6.4.4 Business strategies
6.4.5 Recent developments
6.5 Seiko Epson Corp.
6.5.1 Company overview
6.5.2 Product portfolio
6.5.3 Financial overview
6.5.4 Business strategies
6.5.5 Recent developments
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8. Africa Printer Market
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