Mobile Marketing

1. MOBILE MARKETING THEME
By Hannah Magean, Jake D, Nick Robertson and Joseph
Richmond

2. FACE VALUE: PAYPAL HERE
HTTP://WWW.MOBILEMARKETINGMAGAZINE.CO.UK/

PayPal now allow UK users to use their own face as
authentication. The PayPal app will allow users to search
for local businesses such as restaurants that accept
mobile PayPal payments.

The user will then check into the venue on the app and
their name and picture will appear on the stores PayPal
app. The customer will then be able to pay using the app
and the cashier will be able to complete the transaction
by clicking on the profile picture. This app will stop
businesses having to turn away customers who do not
carry enough money around with them and it will help
prevent Identify theft.

3. QUALCOMM TO LAUNCH SMARTWATCH ON CYBER MONDAY
HTTP://WWW.MOBILEMARKETINGMAGAZINE.CO.UK/


Qualcomm to Launch Smartwatch on Cyber Monday
Mobile tech firm Qualcomm is launching its own smartwatch,
the Qualcomm Toq and it will be available on their company
website for $350. To use it you would require a companion
device with Bluetooth than runs Android 4.0 and above.
Users will be able to accept and reject calls, view notifications
and access a small selection of apps. CEO Paul Jacobs said
“Like a traditional watch, Toq displays information at a glance
with no on/off switch. And paired with a smartphone to
receive notifications and content, it allows the watch to
seamlessly merge our physical and digital lives.” I believe this
item will not sell well as it will only be available on the
Qualcomm website and many Android users will not want to
pay $350 to access their phone on a watch when they could
just take their phone out of their pocket. It is a clever idea but
I think it will be seen as a bit of a gimmick.

4. APPLE ALREADY AT WORK ON IPHONE 6
HTTP://WWW.MOBILEMARKETINGWATCH.COM/
Apple Already at Work on iPhone 6
 Apple are already working on the iPhone 6 according to
Chinese blog C Technology despite the recent releases of
the 5s and 5C. The new iPhone will reportedly have a
larger curved screen (4.9 inches). With the continued
growth of Samsung and other smart phone companies
Apple are going to have to do a lot more than making a
bigger screen if they want to become dominant again.


5. NFC
Near field communication is a
tool used by numerous different
organisations. It’s used to process
micro transactions under £5 usually via just pressing the
device against the pinpad. An example of a company using
this technology would be Starbucks, they allow for either
an individual to scan a barcode via the app, or a customer
the ability to tap their debit or credit card against the
technology. Another technology which adopts NFC is
google wallet which allows for a location of merchants
who use NFC.

6. PROXIMITY MARKETING

Proximity Marketing mainly uses bluetooth and wifi to
communicate with consumers, sending out electronic alerts
which allow for advertisement to the customer. An interesting
case study is from brand of Pot Noodle. They targeted 18-25
year illd males in the masses across Northern regions. through
BlisMobile Northern rail networks males were easily targeted,
after initial trials Pot Noodle rolled out to the following major
mainline railway stations - London Victoria, -Manchester, Leeds, -Newcastle. A clear call to action was advertised on the
digital transmission screen, displaying a moving display of pot
noodle ambassadors and an invite for viewers to download
the free gaming application. The results were a 95,000
download over a 4 week period, which was a great success
rate. It had a viral effect. - Quoted from
mmaglobal.com/node/12050

7. APP DEVELOPMENT

App development - Google releases app development
kit for Glass, which would allow for developers to build
apps or ‘glassware’ that matches the feature set of
Google’s own apps. There are multiple different
technologies that are available, some of the big ones
that are up and coming are Hadoop, Mongo DB and also
Scala.

8. IADS

9. SMARTPHONE STATISTICS BY COUNTRY

10. UK

As we know in the UK by anywhere you look, the market
and most people in the UK are on their phone, always
looking at social media, something that has become so
easily done in the UK with its mobile cover reach so
much more people can use the internet on their
smartphones.

In the UK, android has become the number one most
used ‘Smartphones’ in 2013

The UK have a defined split into the trends within the
battle to the number one slot of the best smartphone
on the market today.

12. CHINA

China has possibly the highest of the population in the world
in terms of people, so with marketing opportunities can come
much easier to start selling in such cities as ‘Beijing and
Shanghai’ as a capital for new tech releases and mobile
usage.

A dip in trending towards smartphones have taken a major hit
in china over the year 2006-2011 towards the beginning of
2012, you can see a rise in use of smartphones.

Apple for the December 2013 is going to see 700 million
orders towards the use of new 5s/6 that will make a game
changer to the smartphone sales and direction.

14. USA

USA as we know, knows the market and ways into how build
and design are manufactured, take the iPhone. Designed in
California (West USA) and is then build in China.

With the hunger of the use of fast and to the point tech,
America is always trying to get a new fresh hold in everything
that we use and be able to overtake such things as tablets
and laptops.

In the years to come, the rest of the world such as the UK are
then able to start being big competitors of the smartphone
race

Compared to China, USA haven’t gone into smart phone
trends until the year 2007, and has found a great amount of
growth.

16. QR CODES

17. SNAPCHAT


Snapchat – Snapchat is a way of sharing videos or photos
with adding a caption and sending to a friend or friends.
They will view the snap but only for a limited amount of
seconds (1-10), unless they take a screenshot! If you want to
share a snap with all your Snapchat friends then you can add
it to your Snapchat Story, where each snap is live for 24
hours.
After you download the app, you must first create an
account with a valid e-mail address in order to start. The
downside of this is that there are no Facebook or Google
login options. Once you have done this, you are in, then
Snapchat can access your address book (only if you grant it
permission) for any contacts that are using the app, there is
also an option to invite friends who are not. Snapchats
interface is simple and instinctive and with its unique timer
feature, Snapchat offers a ‘fun’ and ‘sneaky’ way to share
photos and videos. However, Snapchat needs more photo
and video editing tools as you cannot import items from
outside the app, also the video snaps are of low quality.

18. WHATSAPP

WhatsApp – WhatsApp is a way of messaging
your friends including sending photos and
videos with the use of the internet without
incurring texting fees. WhatsApp interface is
clean and simple, with an easy navigation
system at the bottom for Favourites, Status,
Contacts, Chats and Settings. WhatsApp has a
speedy setup and performance and it allows you
to keep your phone number, however, the App
does not sync with Facebook. WhatsApp uses
the green arrows to indicate whether your
message was delivered and read, you can also
see when your friend is typing. WhatsApp is a
good way to keep in touch with friends and
family without having to pay a bundle for textmessaging fees.

19. SMARTPHONE REVIEW 3