I wrote this a few years back and it's garnered over 350,000 views on Quora and thousands more on Linkedin so we created a slide to share here.
Hope you enjoy this one.
Chase greatness.
2. A few years ago I read a quote from Mark Parker, the CEO
of Nike, that he had a phone call with Steve Jobs and asked
advice for how to improve Nike, and Steve's reply was this:
“Well, just one thing,” said Jobs. “Nike makes some of the
best products in the world. Products that you lust after.
But you also make a lot of crap. Just get rid of the crappy
stuff and focus on the good stuff.”
Mark waited for a chuckle from Steve but he didn't laugh.
He was serious. And he was right.
@robertmcornish
02
3. There’s this quote from Steven Covey that goes like this:
“The main thing is to keep the main thing the main thing.”
People (and companies) lose sight of it along the way
sometimes. Your craft and caliber of the products you
produce is everything. Build a company that builds
incredible products.
Just chasing growth or profit can lead to a revenue-hungry,
passionless mediocre company that’s lost its way.
@robertmcornish
03
4. Focus on chasing greatness. Start with great products and
work through to attain great talent, great marketing, great
sales, and a great organization.
It's easy to market and sell a great product. In fact, they
nearly sell themselves.
It’s hard to market and sell a crappy product. Very hard. It’s
tough to get your heart in it and your people behind it.
@robertmcornish
04
5. Follow me on LinkedIn: @robertmcornish
05
Chase Greatness.