Tom Cruise pretends each day that he has never made a movie before and must work to make it, Jeff Bezos runs Amazon with the mindset that it is still the company's first day, and Daniel Ek of Spotify said they were only in the second inning to encourage maintaining the attitude of a startup even after going public, with the takeaway being that successful people act like beginners every day and work vigorously as if they have yet to succeed.

1. I read that Tom Cruise wakes up
and pretends like he’s never
made a movie, that he hasn’t
made it yet and works like he’s
starting from scratch. That’s how
he tackles his day. Like he’s
trying to make it.

2. Jeff Bezos acts like it’s day one all
the time, as if they’re just getting
started. He occupied a building
called “Day 1” as a reminder that
the company should always be in
“Day 1” mode.

3. Daniel Ek, Founder of Spotify
stated “We are only in the
second inning,” repeatedly in
the months leading up to and
just after the IPO, an echo of Jeff
Bezos’s notion that it’s “day
one.”

4. THE TAKEAWAY?
Be a beginner all the time.
Always be in “start”. Always
work like you haven’t made it.
Maintain that vigor.