slides from my IMS NYC keynote

1. Wednesday, April 3, 13

2. BUILDING A MOBILE FOCUSED
INBOUND STRATEGY
Rick Bakas | Bakas Media + PressPay/34 Solutions
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

3. 2003-2013 53% increase in ADHD in children 4-17
1 in 5 high school aged boys diagnosed with ADHD
ATTENTION IS THE NEW CURRENCY
College students taking drugs to help focus
NBC Nightly News - April 1, 2013
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

4. ROA
RETURN ON ATTENTION
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

5. 90% OF THE WORLD’S DATA WAS CREATED IN
THE PAST 2 YEARS.
-IBM
http://statspotting.com/2012/09/big-data-stats-90-of-the-worlds-data-created-in-the-last-two-years/
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

6. ENGAGED?
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

7. 5 TIPS FOR FOR CONVERTING ATTENTION
INTO INTENTION
1. MOBILE FIRST, DESKTOP SECOND
2. MAKE PEOPLE DO A LITTLE, BUT GET A LOT
3. IMMEDIACY + INTIMACY
4. CLOSE THE GAP
5. EXPONENTIAL TRAFFIC
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

8. emails niche product
apps
pinterest
blogs
google
SMS Text
twitter
facebook
QR codes on
products
Wednesday, April 3, 13

9. OPPORTUNITY - INCREASE SALES BY REDUCING EFFORT
SECURE CHECKOUT
5:32 :10
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

10. 99%
30%
LOST SALES/
ABANDONED CART
15%
SECURE
0%
2011
Successful eComm Purchase rate
Successful mComm Purchase rate
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

11. 10.2%
conversion rate in 2013 (and climbing)
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

12. @RICKBAKAS | #IMS13
Wednesday, April 3, 13

13. +
SECURE CHECKOUT
CINSAY PRESSPAY
@RICKBAKAS | #IMS13
Wednesday, April 3, 13

14. THANK YOU
@RICKBAKAS | #IMS13
Wednesday, April 3, 13