 MobileUsage Trends2015 GMASA Chennai
2015 Presentation by @ricowyder

GMASA May 2015 MobileUsage Trends2015
0bn 1bn 2bn 3bn 0% 25% 50% 75% 100% 2013 2014 2015 2016 2017 2018 Sales estimate Current Trend 2.56bn 2.38bn 2.16bn 1.91bn 1.64bn 1.31bn 51.7%49.5% 46.4% 42.9% 38.4% 34.3%34.3% 38.4% 42.9% 46.4% 49.5% 51.7% Smartphones not only changed profoundly our lifes, they also created countless fast-growing industries. Source: eMarketer, Dec 2014 Smartphone Users & Penetration Worldwide 2

GMASA May 2015 MobileUsage Trends2015
Every business needs to find its perfect balance between platforms. Not many can exist at all without mobile. Wikimedia Yahoo Amazon eBay Google Twitter Facebook 0% 25% 50% 75% 100% Browser Apps 3 Source: comScore, Jul 2014 Time Spent via Smartphone Browser vs App

GMASA May 2015 MobileUsage Trends2015
Messaging / Social Staying in touch regardless of location (Local) Search Accessing information that is relevant right here Web Browsing Accessing information that is relevant right now Utilities Leveraging software and hardware for productivity and other needs Mobile commerce Purchasing goods and services anytime Media Content Consuming news, music, movies on-demand 4 ! P 9 D 4 2J

GMASA May 2015 MobileUsage Trends2015
Racefor Engagement 5

GMASA May 2015 MobileUsage Trends2015
6 0% 25% 50% 75% 100% US UK DE JP KR Communication Social Games Other Source:AppAnnie, May 2015 App Sessions by Category We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.

GMASA May 2015 MobileUsage Trends2015
0% 25% 50% 75% 100% US UK DE JP KR Communication Social Games Other Source:AppAnnie, May 2015 Time Spent in Apps by Category 6 We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.

GMASA May 2015 MobileUsage Trends2015
0% 25% 50% 75% 100% US UK DE JP KR Communication Social Games Other Source:AppAnnie, May 2015 Time Spent in Apps by Category 6 Fighting for more minutes of your day:

GMASA May 2015 MobileUsage Trends2015
Seamless FinTechSolutions 7

GMASA May 2015 MobileUsage Trends2015
Cash will not go away, until somebody finds a better universal way to make a fast, safe transaction. 8 Source: Statista 2015 Number of Mobile Payment Users WW 0 125 250 375 500 2009 2010 2011 2012 2013 2014 2015* 2016* Europe Americas Asia Africa

GMASA May 2015 MobileUsage Trends2015
One-touch PAYMENT Secure TRANSACTION Intuitive CONTROL 9

GMASA May 2015 MobileUsage Trends2015
I’mtheUberofUber 10

GMASA May 2015 MobileUsage Trends2015
“Why Software Is Eating The World” By MARC ANDREESSEN WSJ, August 2011 11

GMASA May 2015 MobileUsage Trends2015
Smart Commerce 12

GMASA May 2015 MobileUsage Trends2015
Our brains are very fast in adapting to new contexts. Software surrounding us isn’t just yet. 13 15% In Vehicle 40% Sitting 25% Standing 5% Running 15% Walking 15% 5% 25% 40% 15% All Apps 30% 60% 3% 5% 2% Fitness 2% In Vehicle 5% Sitting 3% Standing 60% Running 30% Walking

GMASA May 2015 MobileUsage Trends2015
Contextual Engagement can make our lives better, but also opens up revenues through smarter offers. 14 40% Home 15% Office 30% Commute 5% Restaurant 10% Other 10%5% 30% 15% 40%All Apps 10% 10% 55% 10% 15% Gaming 15% Home 10% Office 55% Commute 10% Restaurant 10% Other

GMASA May 2015 MobileUsage Trends2015
15 Who will be best at delivering the right message at the right time, through the right channel?

GMASA May 2015 MobileUsage Trends2015
Swiss ArmyKnife 16

GMASA May 2015 MobileUsage Trends2015
Smartphones are not only high-tech devices, they also extend into our offline world. They become our remotes, our keys, our tricorders. 17

GMASA May 2015 MobileUsage Trends2015
Anyscreen Anywhere 18

GMASA May 2015 MobileUsage Trends2015
Mobile Internet Smartphones Multi-Screen Virtualization Any Screen Global Access to your virtual self on any digital surface 19 2 " " # Pick up Anybody’s Phone and trade stocks.

GMASA May 2015 MobileUsage Trends2015
Thankyou 20 twitter: @ricowyder