Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are. Discussed Usage Trends 2015 cover: - Race for Engagement - Seamless FinTech Solutions - Uber: Uberization of Everything - Smart Commerce - Swiss Army Knife: Functional Integration of Extension Hardware - Anyscreen Anywhere This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.