1. PERSONAL BRAND EXPLORATION
Reginald Mckiver
Project & Portfolio I: Week 1
June 05, 2023

2. I’m a US Army veteran and a father of four.
I’m a Track and football coach. I started a
mentor/coaching nonprofit in 2016, because I
have a passion for working with Children. My
goal for my nonprofit and myself is to
become a self sufficient youth enrichment
center. I want to help as many youth
progress there future no matter what their
situation is.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Director of Campus Recreation-
Fitness Center
• Recreation Center Director II -
Department of Recreation and Parks
• Executive Director, Student Center &
Recreational Services
Magician Brand Archetype-
• To transform lives. To make dreams
come true by leveraging the laws of b
universe. To reveal what others can’t
see.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Southall, Brion
Outreach Plan:
• I will create a questionnaire to help guide our
conversation so I gain the knowledge I seek from
him.
• My first contact will be a professional email seeking
a chance to have a in person meeting.
• In order to show my diligence I would follow via
email in 2 days and if not answered I would call his
secretary in 5 business days.
PROFILE
PICTURE Director at Stafford County
Paks and Rec
Vernon Green Jr
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• Explain one method or mode of communication you
will use to make your initial contact with this
person.
• Explain one manner and timeframe in which you
will follow up with this person.
PROFILE
PICTURE
CEO at GCubed
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• Explain one method or mode of communication you
will use to make your initial contact with this
person.
• Explain one manner and timeframe in which you
will follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]

5. GOALS
Short Term:
‣After graduation I want to immediately
intern with a major sports organization.
‣Within a year of graduating I will obtain
work in the sports industry.
Mid Term: (2026)
• By 2026 i will become the director of a sports/
recreational organization.
Long Term: (2028)
• 5 years from now I will own my own sports/
recreational center.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Running a organization
SOFT
HARD
Novice / Adept / Expert
Scheduling Novice / Adept / Expert
Effective communication with kids Novice / Adept / Expert
Coach youth sports Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert

7. E
I help children find balance by building
their self worth through a series of life
lessons .
PROMISE

8. CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership
roles
• Previous jobs, projects, leadership
roles
Education:
• Title of Certification Course
Completed, Organization Name
• Title of Degree Program, B.S., Full Sail University (2024)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps
“Volunteer Work”
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMMUNICATION WITH
KIDS
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. DIRECTOR OF RECREATION
For parents who want a positive environment for their children
where they can also learn sports. A HEALTHY ENVIRONMENT,
WHERE OUR MENTORS AND COACHES TREAT YOUR CHILDREN
AS THEIR OWN.
HENRY

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark
on your career path? What experience and/or
lifestyle should they have? DATE TO EST.
PARTNERSHIP
Formal Education
• Include degree program here and/or other
professional certification programs you intend to
complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Reginald Mckiver
You know millions of todays children have little or no guidance at all?
Well, what I do is help our youth find their path into adulthood with
building a solid self foundation . In fact, I’ve started a nonprofit that
helps dozens of kids each year .
“

15. REFERENCES
https://www.indeed.com/viewjob?
jk=c566aa7a42346e08&tk=1h2787b7r2gn6002&from=serp&
vjs=3
https://www.kayeputnam.com/brand-archetype-magician/
https://staffordcountyva.gov/staff_directory/
parks_recreation___community_facilities/index.php