The document discusses Threadless.com and presents a fishbone diagram on the success of Threadless.com. Threadless is an online community and e-commerce website founded in 2000 that allows users to submit and vote on designs that are then printed on t-shirts and other products. The fishbone diagram identifies factors that have contributed to Threadless's success, including crowd sourcing designs from users, online competitions, targeting niche markets, prize contests, spin off projects, limited edition prints, websites, a retail store, design gallery, workshop, products like t-shirts and mugs, a voting scale system, and outsourcing manufacturing.