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The Power of,[object Object],Emotionomics,[object Object],Brand Advocates,[object Object],How to collect emotional intelligenceto improve your performance,[object Object]
Prof. Arnaud Pêtre – Université C. de LilleManagingDirector -  Brain Impact ,[object Object],Emotionomics,[object Object], how to collect emotional intelligence to improve your performance? ,[object Object]
Have youeverwondered…,[object Object], - Why your advertising campaign was not as effective as you hoped?,[object Object],-Why 70% of new products launched failed to reach the market?,[object Object]
“Every good marketer knows that …half the money spend on advertising is wasted, he just doesn’t know which half”,[object Object],- John Wanamaker,[object Object]
We show prospects information based on : what WE think they think…,[object Object]
Or in the most optimal situation based on :,[object Object],what THEY say they think…,[object Object]
But most of the time prospect DON’T DO what they THINK or what we think they think !…,[object Object],D Kahneman Nobel Price in economy 2002 ,[object Object],Predictableirrationnality,[object Object]
There’smore to see,[object Object],85%,[object Object],of processleading to propsects’ decisionsis non-CONSCIOUS,[object Object]
To unveilthis new field,[object Object],Understand how decisions are taken,[object Object],Find out and optimizeyourcom, Brand positioning, website, advertisments,emailing, …,[object Object],You mightbesurprised…,[object Object]
Emotionomics - Neuromarketing
Is this efficient ?,[object Object]
Or this ?,[object Object]
THE EFFICIENCY SECRET,[object Object],1° DECISION NEEDS EMOTION (limbicbrain) ! ,[object Object],2° VISUAL ACTiVATiON SHOULD BE BALANCED  ,[object Object],[object Object]
 WHERE WAY(dorsal stream)3° RATIONNAL THINKING (&memoryrecall) KILLS DECISION,[object Object]
Let’ssee if emotionomics!,[object Object],FMRI to explore EMOTION,[object Object]
i,[object Object],UnconsciousBehavioralResponse,[object Object],BAD!,[object Object]
Emotionomics - Neuromarketing
Whatcanwedo for YOU?,[object Object]
MAXIMIZE ! ,[object Object],Training and coaching,[object Object],Web Usability,[object Object],TV / video/ Print copy testing,[object Object],BrandingEmpowerment,[object Object]
RE- POSITIONING,[object Object],&,[object Object],DEEP BRAND UNDERSTANDING,[object Object],BrandingEmpowerment,[object Object]
Neural Mapping – Strengh of linked concepts,[object Object],seduction,[object Object],flirt,[object Object],Health,[object Object],thinness,[object Object],beauty,[object Object],diet,[object Object],holydays,[object Object],feminity,[object Object],effort,[object Object],source,[object Object],water,[object Object],transparency,[object Object],environnement,[object Object],nature,[object Object],life,[object Object],mountain,[object Object],glacier,[object Object],baby,[object Object],maternity,[object Object],snow,[object Object],volcan,[object Object],Ice cube,[object Object],rose,[object Object],Hugs,[object Object],smoothness,[object Object],0%,[object Object],Consciousness,[object Object],+,[object Object],100%,[object Object],A famous brand of water,[object Object]
source,[object Object],water,[object Object],transparency,[object Object],environnement,[object Object],nature,[object Object],life,[object Object],Neural Mapping  - Dimension 1,[object Object],+,[object Object],Core business,[object Object]
mountain,[object Object],glacier,[object Object],snow,[object Object],volcan,[object Object],Ice,[object Object],Neural Mapping  - Dimension 2,[object Object],+,[object Object],Mountain,[object Object],Core business,[object Object],*illustration, for the whole results please contact us,[object Object]
baby,[object Object],maternity,[object Object],Hugs,[object Object],smoothness,[object Object],Neural Mapping  - Dimension 3,[object Object],+,[object Object],Core  Business,[object Object],+,[object Object],Lovingmum,[object Object],Moutain,[object Object],Mountain,[object Object],Core business,[object Object],Lovingmum,[object Object],*illustration, for the whole results please contact us,[object Object]
seduction,[object Object],flirt,[object Object],Health,[object Object],thinness,[object Object],beauty,[object Object],diet,[object Object],holydays,[object Object],feminity,[object Object],Neural Mapping  - Dimension 4,[object Object],Seduction,[object Object],Seduction…,[object Object],+,[object Object],Core  Business,[object Object],’,[object Object],+,[object Object],Lovingmum,[object Object],Moutain,[object Object],Mountain,[object Object],Core business,[object Object],*illustration, for the whole results please contact us,[object Object]
seduction,[object Object],flirt,[object Object],Health,[object Object],thinness,[object Object],holydays,[object Object],feminity,[object Object],Neural Mapping  - New territory,[object Object],Glamour,[object Object],+,[object Object]
Brain Impact in the Media,[object Object],our 3 tesla IRMf,[object Object]
Prof. Arnaud PETRE ,[object Object],ManagingDirectorBrain Impactwww.brainimpact.eu,[object Object],Tel: +32 (0)496/ 78 15 41,[object Object],Arnaudpetre,[object Object]

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Notas del editor

  1. Which categorization? (branding,…)Personalize next slides to business audience you’re speaking to?