Codes and Conventions of Film Magazine Websites.pptx
Analytics Filters and Goals
1. Intermediate Google Analytics
Please see my previous presentations:
Introduction to Google Analytics:
http://bit.ly/2umD4mj
Introduction to Google Search Console:
http://bit.ly/2umekdK
3. Business Goals
Business Goals
Conversions: Macro and Micro Conversions
Other Key Performance Indicators (KPIs)
No point using analytics tools if you haven't
figured out what you're measuring
4. Filters
Filters out traffic from a particular view
Can skew your analytics data if not used
properly
If using a particular filter, always have at least
one view with the default, unfiltered view of
your site traffic
5. Adding a Filter
Today we are going to add a basic IP filter,
rather than something more complex
18. Filters
Other types of filters:
− Include internal IP
− Include host/subdomain
− Exclude developers/contributors Ips
− More Advanced Filters:
Lowercase
Remove queries
Specific data:
− Traffic source/medium
− Devices
− Locations
19. Events
An event is an interaction between a user and
your website such as:
− Clicking a button or just a link
− Completing a webform
− Watching a video
− Viewing a picture in a bigger window
− Purchasing a product/service
− Etc
24. Goals
A goal is when an individual user does
something you want on your website including
− Events (see previous slide)
− URLs visited (e.g. a “Thank You” page), including
funnels
− Time spent on site (e.g. X minutes on page =
“article read”)
− Pages per visit
35. URLs Visited (Destinations)
PDFs you want users to download
Confirmation/Thank You pages
Setting up Funnels
Details:
− Destination
− Case Sensitivity
− Value
− Funnel
37. Time on Site
“Visit Duration”
Details:
− “Duration” what type of time are you tracking?
− By hours, minutes and/or seconds (should be
higher rather than lower)
− Value