1. Just Go With It-Opening Sequence
The studio of the film is placed on a golf ball to connote that
this film may have games involved, such as relationship
games, this creates an enigma for the teenage target audience
(Barthes enigma code). The bright backdrop represents to the
target audience that this narrative will be uplifting meaning it
will offer escapism to the teenage target audience (uses and
gratification theory).
The opening sequence to this film begins with non-diegetic
classical background music. As the camera pans up the music
gets louder and increases in tempos, we then see a low
angle shot of the statue of Liberty. The low angle shot
connotes that the statue is powerful, this represents that the
film will be grand and will attract a mass teenage target
audience .The clouds in the background represent that the
film institution ‘’Colombia’’ is important as it connotes that it
is heavenly. As the camera pans down, it reveals the words
‘’Colombia’’ this offers the teenage target audience
information (uses and gratification theory) about which
institution the film is by. The typography used here is silver
and has a metallic look to it. This connotes wealth, which
represents that the film institution is off importance. The
teenage target audience will be attracted to watch this film
as they may have enjoyed watching previous films from this
institution, meaning they will also be entertained (uses and
gratification theory) by this film.
Non-diegetic heavenly music is played when the
camera pans forward, this along with the bright
backdrop represents to the teenage target audience
that the narrative will be uplifting and that it will be
of the comedy genre, this will attract a teenage
target audience as it will offer them entertainment
(uses and gratification theory). The ball is shown
spinning around which connotes there may not be
balance throughout the whole of the
narrative, meaning there may be a dis-equilibrium
(Todorov’s equilibrium. This will attract a teenage
target audience as they may be able to identify with
the situation (uses and gratification theory).
2. The camera pans forward whilst the non- diegetic sound
of glass smashing is heard, the smashing sound is
punctual and is abruptly replaced by the non-diegetic
upbeat soundtrack which was playing before. This
sudden unexpected stop of music represents that there
will be an unbalance in the narrative, this will create an
enigma for the teenage target audience (Barthes
enigma code). This will attract a teenage target
audience as the narrative will offer them escapism (uses
and gratification theory). The black font used connotes
an unhappy atmosphere, which represent that their will
be a dis- equilibrium within the narrative, this will
create an enigma for the teenage target audience
(Bathes enigma code).
Binary oppositions (Levi Straus) can be identified here
as the bright background juxtaposes the shattered glass
which connotes a dis- equilibrium in the narrative. This
creates an enigma for the teenage target audience
(Barthes enigma code) and makes them want to
continue watching the comedy film.
The camera remains fixed on the titles to connote that it is on a window, this is represented
through the crack shown of the window. The male character drifts in to the side of the
screen, the fact that he is holding a golf bat represents that he was the cause of the crack.
When the male character fades in, the music stops abruptly, this punctual stop allows the
teenage target audience to pause and think about what will occur next. The fact that the male
character has broken the screen represents that a male character in the narrative may cause
some form of damage in his life, this could be relationship wise. This will create an enigma for
the teenage target audience (Barthes enigma code) as they are left wondering what the dis-
equilibrium will be in the narrative (Todorov’s equilibrium). This will attract a teenage target
audience as they will find the dis-equilibrium escapism from their everyday life (uses and
gratification theory).
3. The camera pans forward to enable the teenage target audience to see
the studio name once more, the fact that it carries on from the previous
scene informs (uses and gratification theory) that the production name
holds importance. The black background is a binary opposition of the
previous bright backdrop shown in the previous scene (Levi Strauss).
The use of the colour black for the background connotes mystery, this
creates an enigma for the teenage target audience (Barthes enigma
code), as they are left to wonder what the dis- equilibrium will be
(Todorov’s equilibrium).
The camera pans to the right to reveal an establishing
shot of the parking lot, a non diegetic soundtrack of
classical music is used to connote that the setting the
characters are in is posh, this is also connoted by the
formal clothing of the characters. This informs (uses
and gratification theory)the teenage target audience
that the beginning of the narrative will be based in a
wedding hall or church.
The camera fades into an establishing shot of the
setting, the titles are placed in the centre which represents
the rule of thirds has been used here in order for the
teenage target audiences attention to be on the titles and
not just on the scene behind. The gold font colour connotes
joyfulness as gold is the colour of the sun. This would attract
a teenage target audience as they would be entertained by
the comedic genre of the film (uses and gratification theory).
4. In this scene a wide shot has been used to enable the teenage
target audience to see the exaggerated costumes which will offer
entertainment to the teenage target audience (uses and
gratification theory). The camera pans to the right to reveal the
bride wearing a white wedding dress, this gives the teenage target
audience the information (uses and gratification theory) that the
narrative will involve a wedding. A teenage target audience of male
may be attracted to watch this film as they may find the female
characters objects of desire( Laura Mulvey). The colour gold has
been used again in this scene however the titles have the placed at
the bottom of the screen to ensure the teenage target audience’s
attention remains fixed on the characters. Gold has been used as it
connotes wealth, this represents that the protagonist may be
rich, this gives the teenage target audience information (uses and
gratification theory) about the narrative.
The camera then pans to left and a high angle, over the
shoulder shot is used on the grooms sister, this is used
to connote that she is inferior in comparison to the
bride. This represents that she is a stereotypical propp
character (propp 8 stock) as she is the ‘’geeky’’
character, this is conventional of the chick flick genre
and would attract a teenage target audience as they
would find her character entertaining (uses and
gratification theory).
5. An over the shoulder shot is also used here, along with a high
angle shot to connote the sister in law’s inferiority, but also to
enable us to see she has a big nose. This has been used to
entertain the teenage target audience (uses and gratification
theory) and it informs the teenage target audience that the
groom may also have a large nose. This is conventional of a film
in the comedy genre and would attract a mass teenage target
audience as they will be able to socially interact about the
entertaining conventions of the film, with their friends (uses and
gratification theory).
The camera pans to the left to reveal the groom, we see
that he also has an extravagant large nose, matching his
sisters. This, along with the information we get from the
bride that he is going to be a doctor represents that he
is a geeky character, meaning he is a propp character
(propp 8 stock). A slow classical non-diegetic
soundtrack fades in as the grooms facial expressions
show sorrow, this informs the teenage target audience
that their will be a dis-equilibrium within the narrative
(Todorov’s equilibrium). This creates an enigma
(Barthes enigma code) for the teenage target audience
as they are left wondering what will occur next in the
narrative.
6. The non-diegetic music decreases in sound as the voice
over of the groom fades in, this voice over is used to
inform (uses and gratification theory) the teenage
target audience that this event was ‘’20 years ago’’. The
fact that a long shot is used of the groom, connotes
that the protagonist is walking away from his past. This
gives the teenage target audience the information (uses
and gratification theory) that after this event the
protagonists life changes. The non-diegetic voice over
connotes that he was not important at this time, as the
audience are the only ones who hear his voice, this
represents that he was an unpopular prop character
(prop 8 stock). This will attract a teenage target
audience as they will find his geeky character
entertaining (uses and gratification theory)
The voice over continues on this scene where
an extreme close up of the protagonists hands
are shown holding a wedding ring. This
informs (uses and gratification theory) the
teenage target audience that the narrative will
be based around the protagonists broken
marriage. The narrative offers escapism to the
teenage target audience (uses and
gratification theory).