Explained by Rishabh Sawansukha join #WednesdaywithRishabh https://bit.ly/WednesdaywithRishabh Every Week , Wednesday 6.30 pm India time

3. SOURCES: POPULATION: UNITED NATIONS; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT;LOCAL TELECOMS REGULATORY AUTHORITIES
AND GOVERNMENT BODIES; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS;
COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR. ALL LATEST AVAILABLE DATA IN JANUARY 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
TOTAL
POPULATION
MOBILE PHONE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
1.37
BILLION
URBANISATION:
34%
1.06
BILLION
vs. POPULATION:
78%
687.6
MILLION
PENETRATION:
50%
400.0
MILLION
PENETRATION:
29%
INDIA
JAN INDIA
2020 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATEOF MOBILE, INTERNET, AND SOCIAL MEDIAUSE

4. SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: TELEVISION TIMEINCLUDES BROADCAST (LINEAR) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. USE OF DIFFERENT DEVICESAND
CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY.
USING THE
INTERNET
USING
SOCIAL MEDIA
WATCHING
TELEVISION*
LISTENING TO MUSIC
STREAMING SERVICES
USING A
GAMES CONSOLE
6H 30M 2H 24M 3H 04M 1H 53M 1H 21M
INDIA
JAN DAILY TIME SPENT WITH MEDIA
2020 AVERAGE DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA ANDDEVICES
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5. SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
CHAT APPS
(MESSENGERS)
SOCIAL
NETWORKING APPS
ENTERTAINMENT
OR VIDEO APPS
GAMES
(ANY TYPE)
SHOPPING
APPS
51% 69% 29% 14% 28%
85%
MUSIC
APPS
84%
MAP
APPS
69%
BANKING
APPS
47%
DATING AND
FRIENDSHIP APPS
68%
HEALTH AND
FITNESS APPS
INDIA
JAN USE OF MOBILE APPS BY CATEGORY
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING EACH TYPE OF MOBILE APP EACH MONTH
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6. SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: FIGURES ARE BASED ON INTERNET USERS’ SELF-REPORTED BEHAVIOUR, AND MAY NOT MATCH THE MONTHLY ACTIVE USER FIGURES OR ADDRESSABLE ADVERTISING AUDIENCE
REACH FIGURES FOR EACH PLATFORM THAT WE PUBLISH ELSEWHERE IN THISREPORT.
82%
76%
70%
64%
53%
49%
39%
35%
33%
30%
29%
23%
23%
22%
21%
19%
YOUTUBE
FACEBO OK
WHATSAPP
INSTAGRAM
FB MESSENGER
TWITTER
LINKEDIN
TIKTOK
PINTEREST
SKYPE
SNAPCHAT
REDDIT
WECHAT
HIKE
TUMBLR
TWITCH
INDIA
JAN MOST-USED SOCIALMEDIA PLATFORMS
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING EACH PLATFORM IN THE PAST MONTH

7. SOURCE: ERICSSON MOBILITY REPORT (JUNE 2020), BASED ON RESEARCH CONDUCTED IN APRIL 2020. *NOTE: DATA SOURCED FROM A SURVEY OF SMARTPHONE USERS AGED 15 TO 69
IN BRAZIL, CHINA, FRANCE, GERMANY, INDIA, ITALY, SOUTH KOREA, SPAIN, SWEDEN, THE UNITED KINGDOM, AND THE UNITED STATESWHO REPORTTHAT THEIRDAILY LIFE HAS BEEN HIGHLY
IMPACTED BY COVID-19-RELATED LOCKDOWN RESTRICTIONS.
83%
76%
74%
67%
65%
45%
44%
43%
41%
40%
29%
HELPS ME COPE WITH COVID-19-RELATED LOCKDOWNS (GENERAL)
HELPS WITH MY CHILDREN’SEDUCATION
HELPS ME STAY IN TOUCH WITH FRIENDS AND FAMILY
HELPS ME DO MY JOB (WHITE-COLLAR WORKERS)
HELPS ME KEEP MY CHILDREN ENTERTAINED AND ENGAGED
HELPS ME WITH MY SHOPPING
HELPS ME GET GROCERIES FROM FOOD STORES
HELPS IMPROVE MY MENTAL HEALTH AND WELLBEING
HELPS ME ACCESS DOCTORS AND HEALTHCARE
HELPS ME KEEP FIT AND EXERCISE
HELPS ME IMPROVE MY INCOME AND FINANCES
JUL COVID-19: DIGITAL’S ROLE IN HELPING PEOPLE COPE
2020 PERCENTAGE OF SURVEY RESPONDENTS* WHO REPORT THAT INTERNET-CONNECTED TECHNOLOGIES HAVE HELPED THEM WITH EACH ACTIVITY

8. Sanjay is an award-winning marketing professional with over 20 years
of experience in developing and executing integrated marketing
campaigns for B2B industries. In his current role as Marketing Director
of large IT MNC, Sanjay is leading Account-Based Marketing (ABM) for
Key Accounts - largest customers.

9. #1 How to get
ideas for
content
writing?

10. Look around
✓ Brands
✓ Trending Topics
✓ Stories

11. #2 How to write
compelling mails ?

12. 1.Catchy Subject line
2.Personalization
3.KISS (Keep it Short & Simple)

13. #3 How to design smart
messages in DIY mode ?

14. Spark.adobe.com
Canva.com

15. #4 How to create and
distribute press release ?

17. #5 How to write Branded
content on social media?

18. 1. Start with Empathy
2. Continue with Utility
3. Improve with Analysis
4. Optimize with Love

19. #6 What to put first and
what to put last?

20. First ( Attention grabbing)
Thirty million people are getting tested for Diabetes
every morning in North India
Fifty million people are watching our ad right now
Online and offline worldwide
Last (Call to action)
Claim your pass for our 3 sessions with experts
And Download “Content writing in DIY mode
Guide”, free for now

21. #7 Think
before Ink

22. Grand Big idea for your
•Product
•Service
•Personal Image

23. Use
infographics to
present your
Big Idea

24. #8 How to write
compelling brand stories ?

25. Use Tools like
1. Data
2. Surveys
3. Comparison
4. Q&A
5. How to do
6. How not to do
7. Case Studies
8. Fiction Characters
9. Mythology
10.Current Affairs

26. #9 Share Story
not Stats

27. Spend time with your
Customers and Prospects
Understand what they
Are looking for in
Your products or
Services ?

28. #10
Customer Centric,
Company Centric
or
Competition
Centric

29. We offer
accelerated
application
Development
Company Centric

30. We develop
mobile apps
better than
ECL or Hyposis
Competition Centric

31. Develop mobile
app in lunch
time and you
still have time
to eat
Customer Centric

32. E-mails
Product Packaging
Social Media
Press Release
Job Postings
Customer Enquiry
Lead Generation
Website
Brand Material
Whatsapp Groups
Annual Reports
Blogs & Stories
Product Specs
Advertisements

33. One2One Consultations – All Sessions are private & confidential
Rishabh – 91-9873416002 ( Rishabh@bizstreet.biz)

34. You Can write
✓ Brand Scripts
✓ Punch lines
✓ Smart E-mails
✓ LinkedIN
✓ Short messaging
✓ Your Story

35. Schedule Appointment
Ms. Kavita Bansal , E-mail - contact@bizstreet.biz