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NONO’s
In Digital Wayfinding for Hospitals
©2017 http://wayfinding.software
Calibration Points
in a
hospital environment
1. Obtain a GREAT digital wayfinding system
2. That at least 90% of your audi...
Digital Wayfinding for Hospitals
The demographics of the audience of a hospital
is just not suited for mass adoption of a ...
Digital Wayfinding for Hospitals
©2017 http://wayfinding.software
4
DON’T
offer ‘positioning’ in your digital
wayfinding f...
Digital Wayfinding for Hospitals
©2017 http://wayfinding.software
5
DON’T
offer digital wayfinding system
on a kiosk or to...
Yes, amazingly enough; I had the inquiries.
Also: picture-based navigation will not work.
Digital Wayfinding for Hospitals...
Digital Wayfinding for Hospitals
©2017 http://wayfinding.software
7
DON’T
use DIY (subscription) software
and make your ow...
Digital Wayfinding for Hospitals
©2017 http://wayfinding.software
8
Seriously …
Do you want a
digital wayfinding system
th...
Digital Wayfinding for Hospitals
©2017 http://wayfinding.software
9
and
75 - 85% cheaper
than a beacon based
digital wayfi...
Digital Wayfinding for Hospitals
©2017 http://wayfinding.software
10
Call, PM or E-mail me
Digital Wayfinding Group
Ron Ko...
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5 NONO's in Digital Wayfinding Slide 1 5 NONO's in Digital Wayfinding Slide 2 5 NONO's in Digital Wayfinding Slide 3 5 NONO's in Digital Wayfinding Slide 4 5 NONO's in Digital Wayfinding Slide 5 5 NONO's in Digital Wayfinding Slide 6 5 NONO's in Digital Wayfinding Slide 7 5 NONO's in Digital Wayfinding Slide 8 5 NONO's in Digital Wayfinding Slide 9 5 NONO's in Digital Wayfinding Slide 10
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Digital Wayfinding: Mistakes were made and money thrown away. Learn from other people's mistakes and don't let this happen to you.

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5 NONO's in Digital Wayfinding

  1. 1. NONO’s In Digital Wayfinding for Hospitals ©2017 http://wayfinding.software
  2. 2. Calibration Points in a hospital environment 1. Obtain a GREAT digital wayfinding system 2. That at least 90% of your audience CAN and WILL use 3. At reasonable and justifiable cost Digital Wayfinding for Hospitals So: DON’T DO the following … ©2017 http://wayfinding.software 2
  3. 3. Digital Wayfinding for Hospitals The demographics of the audience of a hospital is just not suited for mass adoption of a mobile navigation app. Expect only 3% will use it. ©2017 http://wayfinding.software 3 DON’T make the mobile navigation app the main feature in your digital wayfinding strategy.
  4. 4. Digital Wayfinding for Hospitals ©2017 http://wayfinding.software 4 DON’T offer ‘positioning’ in your digital wayfinding for a hospital. You would need beacons. Positioning requires a mobile app. This brings us back to the previous slide; point 1.
  5. 5. Digital Wayfinding for Hospitals ©2017 http://wayfinding.software 5 DON’T offer digital wayfinding system on a kiosk or touchscreen in a hospital type setting. They offer no privacy. Combined with the demographics of a hospital audience: Mass Adoption will not happen. Pedestal Kiosk ‘somewhat’ excluded.
  6. 6. Yes, amazingly enough; I had the inquiries. Also: picture-based navigation will not work. Digital Wayfinding for Hospitals ©2017 http://wayfinding.software 6 DON’T offer digital wayfinding as a virtual walk-through navigation system. Mobile app + Demographics = bad combination for a hospital audience.
  7. 7. Digital Wayfinding for Hospitals ©2017 http://wayfinding.software 7 DON’T use DIY (subscription) software and make your own digital wayfinding system. It is cheap and you will get your money’s worth. Like inflicting pain to yourself and paying for it.
  8. 8. Digital Wayfinding for Hospitals ©2017 http://wayfinding.software 8 Seriously … Do you want a digital wayfinding system that will be used by 95-100% of your audience? Guaranteed?
  9. 9. Digital Wayfinding for Hospitals ©2017 http://wayfinding.software 9 and 75 - 85% cheaper than a beacon based digital wayfinding system? Guaranteed?
  10. 10. Digital Wayfinding for Hospitals ©2017 http://wayfinding.software 10 Call, PM or E-mail me Digital Wayfinding Group Ron Koning ron@wayfinding.software http://wayfinding.software

Digital Wayfinding: Mistakes were made and money thrown away. Learn from other people's mistakes and don't let this happen to you.

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