1. TEXT AS VISUAL

7. DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
◾importance or value given to a part of the text-based
content
◾make the text bold
◾Italicized

8. DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
◾have a heavier weight
◾darkened or lightened
◾enlarged

9. EMPHASIS

10. EMPHASIS

11. DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
◾how fitting or suitable the text is used for a specific
audience, purpose or event

12. DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
◾Times New Roman
◾Arial
◾Aharoni
◾Rockwell
◾EdwardianScript
◾Jokerman

13. APPROPRIATENESS

14. APPROPRIATENESS

15. DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MILTG by CHED
Sources:
• http://www.theonion.com/graphic/wrong-font-
chosen-for-gravestone-9862
• http://bonfx.com/bad-typography/

16. DESIGN PRINCIPLES AND ELEMENTS
PROXIMITY
◾ refers to how near or how far are the text elements
from each other.

17. DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MILTG by CHED
3. PROXIMITY
Source: https://www.webdesignerdepot.com/2010/01/the-principle-of-proximity-in-web-design/

18. PROXIMITY

19. DESIGN PRINCIPLES AND ELEMENTS
ALIGNMENT
◾ refers to how the text is positioned in the page.
◾ left, right, center or justified.

20. ALIGNMENT

21. DESIGN PRINCIPLES AND ELEMENTS
ORGANIZATION
◾ refers to a conscious effort to organize the
different text elements in a page.

22. ORGANIZATION

23. DESIGN PRINCIPLES AND ELEMENTS
REPETITION
◾concerns consistency of elements and the unity
of the entire design

24. REPETITION

25. DESIGN PRINCIPLES AND ELEMENTS
CONTRAST
◾creates visual interest to text elements.
◾is achieved when two elements are different
from each other.

26. CONTRAST

28. Discuss text design principles and
elements applied in the following media.
FORMA
TIVEASSESSMENT

29. EMPHASIS
APPROPRIATENESS
PROXIMITY
ALIGNMENT
ORGANIZATION
REPITITION
CONTRAST