RoadMap Marketing:
Get Moving Now Program

Having great ideas is not the problem.
–2–
Copyright 2013 RoadMap Marketing LLC All rights reserved

The problem is chasing too many.
Where should I
invest my
marketing
budget?
I am swamped
with day-to-day
activities.
What can I say
“no” to?
What is the
most important
thing?
–3–
Copyright 2013 RoadMap Marketing LLC All rights reserved

Without a roadmap you risk wasting time, money
and never getting to your goals.
–4–
Copyright 2013 RoadMap Marketing LLC All rights reserved

Defining your
Goals
Tapping your
Knowledge
Sources
Creating the
BIG Picture.
Connecting the
small Details
Actionable
RoadMap
We create Actionable Roadmaps to help
companies focus and grow.
–5–
Copyright 2013 RoadMap Marketing LLC All rights reserved

Defining your
Goals
Tapping your
Knowledge
Sources
Creating the
BIG picture.
Connecting the
small details.
Actionable
RoadMap
We start with the BIG picture.
What is the definition of success for your
business?
What do you want to clearly have at the end
of the RoadMap process?
–6–
Copyright 2013 RoadMap Marketing LLC All rights reserved

Defining your
Goals
Creating the
BIG Picture.
Connecting the
small Details
Tapping your
Knowledge
Sources
Actionable
RoadMap
We gather your resources and past learning.
People
• Staff
• Outside experts or
advisors
• Personal
sensitivities and
expectations?
Data
Models
• Past performance
data
• Customer
feedback
• Industry studies
• We select the best
business/strategy
models to help
focus and
prioritize
–7–
Copyright 2013 RoadMap Marketing LLC All rights reserved

Defining your
Goals
Tapping your
Knowledge
Sources
Creating the
BIG Picture.
Connecting the
small Details
Actionable
RoadMap
We then design an interactive working session
focused on your goals.
Marketing Plan
• What are the most
important 3-5
growth initiatives?
• What are our KPIs
(key performance
indicators)?
Lean Start-Up
Product/Service
Launch
• What is our MVP
(minimal viable
product)?
• What measures do
we need in place?
• What is our launch
plan?
Future Vision
People, Process,
Tools
• What is the big idea
that will get us to
the next level?
• How do we fit in
new growth
initiatives with our
daily commitments?
• What are the right
owners, processes
and resources for
each company
process?
• How can we achieve
greater efficiencies?
• What resources to
we need?
–8–
Copyright 2013 RoadMap Marketing LLC All rights reserved

Defining your
Goals
Tapping your
Knowledge
Sources
Creating the
BIG Picture.
Connecting the
small Details
Actionable
RoadMap
Finally, we connect the small details into a
roadmap to focus your time/money/resources
over the next several months.
–9–
Copyright 2013 RoadMap Marketing LLC All rights reserved

You will have an Actionable RoadMap in a few
weeks.
Week 1
Week 2
Week 3
Week 4
Define Goals
Estimated Client Time = 1 hour
Interview Team, Collect data
Estimated Client Time = 1-2 hours RoadMap
Workshop
Estimated Client Time = 2 hours
to 1 1/2 days depending on
project
Actionable
RoadMap
– 10 –
Copyright 2013 RoadMap Marketing LLC All rights reserved

RoadMaps Get Results
We're all pilgrims on the same journey…
-but some pilgrims have better roadmaps.
Nelson DeMille
– 11 –
Copyright 2013 RoadMap Marketing LLC All rights reserved

No prioritized
marketing plan
No formalized metrics
or reporting to be able
to measure growth or
the efficacy of
marketing programs
More competitors with
more resources
Do we have the right
business model?
Higher growth to
promote their mission
Best in class service
provider
Clear return on
marketing /sales
investment
Shared thinking and
rewards by team
Regular “World
Domination” meetings
generate the top 3-5
team initiatives for the
quarter
Monthly reports and
KPIs to constantly
measure and improve
Job and process
descriptions to offload
details onto other
resources – Owner
freed up to focus on
growth and strategic
partnerships
Business model
selection and results in
order to seek out new
investors and advisors
– 12 –
Copyright 2013 RoadMap Marketing LLC All rights reserved
RoadMap Results
Owner time consumed
with operational
activities
Where do they want to be?
Where are they?
Case Study 1: Growing online company

Swamped with
supporting current
clients
Senior team members all
had different ideas for
growth
Overly exposed (80% of
revenue) with one big
corporate client
The go-to-company for
data analytics
Double revenue in the
next 3 years
Clear return on
marketing /sales
investment
Expand client base so no
one client represents
more than 30% of
revenue
Inspired, loyal team
SWOT analysis used to
prioritize top focus areas.
Draft of Company Value
Proposition: How are we
different? Same message
across all marketing
Top 4 initiatives identified
for the next year with
Owner, tasks, timing and
metrics for each
Process for managing with
weekly leadership and
monthly company
meetings
Team energized and
aligned
– 13 –
Copyright 2013 RoadMap Marketing LLC All rights reserved
RoadMap Results
Opportunistic spending
on marketing when the
owner had time and
money
Where do they want to be?
Where are they?
Case Study 2: Small Analytics Services firm

Heavy competition
for retail shelf space
Lots of partners and
data but no
integrated plan for
launch
Move from purely
internet sales to retail
stores
No cannibalization of
current sales
Manage new
channels, retailers
and distributors
Cannot take
resources from the
current business
Mapping of marketing
and sales activities to
the customer purchase
cycle, how is this
different than our
internet customers?
How do we leverage
our online marketing?
Overall timeline for
launch with key
milestones
Value chain analysis
with suppliers,
partners
Alignment of large
team
Board presentation
Board approval for
plan and resources
– 14 –
Copyright 2013 RoadMap Marketing LLC All rights reserved
RoadMap Results
Successful products
losing to not-in-kind
competitors in retail
stores
Where do they want to be?
Where are they?
Case Study 3: Large Company Division:
Consumer Foods

Limited budget and
staff
Unclear staff roles time spent reacting
to ideas and
requests by
volunteers and
board members
Clear roles for staff
Clear goals and
metrics to show
progress
Prioritization of the
many ideas coming
from management,
the field, etc.
Freeing up the
managers time
from daily requests
to growth in
awareness and
conversions
– 15 –
Copyright 2013 RoadMap Marketing LLC All rights reserved
RoadMap Results
Big strategic vision
dictated by board
Where do they want to be?
Where are they?
Case Study 4: Large Non-Profit
Key initiatives
aligned with
strategic plan
Detailed roadmap
with tasks,
responsibilities and
deadlines for staff
Key metrics to show
progress
Presentation to
board with plan and
ongoing metrics
All Marketing
metrics up 25%200%

What makes us different?
Marketing and Business
Expertise
Latest in marketing
models and techniques
• Past senior marketing
and business manager
positions at Fortune 50
companies (DuPont,
General Electric)
• Decades of marketing
experience in several
B2B and B2C industries
• Business owner for over
10 years
• Advised hundreds of
small businesses on
growth tactics
• Regularly speak and
write on business
growth
• Library of latest
Marketing and strategy
models
• Masters and PhD studies
in marketing models and
analytics
• Lean Start-up
methodology and
actionable metrics
• SCORE National Blogger
and Presenter
– 16 –
Copyright 2013 RoadMap Marketing LLC All rights reserved
RoadMap success record
• Successful RoadMaps
for hundreds of
small/mid-sized
businesses
• Large corporate projects
with companies such as
SunTrust, SCORE,
CertainTeed, etc.

Programs for owners and/or business teams
The RoadMap - Satellite View
The RoadMap – Street View
For
Business owners
Business owners and their teams
Description
We work with owners to sharply
focus on goals and the best few
initiatives for growth.
We work with teams and combine
brainstorming with decisions to get at an
aligned, actionable plan for the next
several months
Venue
Skype, Phone, In-Person
Live*
Goal Setting
One hour Call with owner
One hour Call with owner
Tapping Knowledge
Sources
Questionnaire, historical results
Interviews with team, customers, partners
(up to 5 interviews), historical results
Creating the BIG
Picture. Small
details.
2 hours – Skype, Phone, In-Person*
2-4 hours In-Person Working Session
Delivered RoadMap
One Page Plan with Goals,
Objectives, Key Initiatives , Metrics,
Timing, and Next Best Three Steps
Prioritized List of Key Initiatives,
Milestones, Metrics, Timing, Resources
tied to Goals, Managing process to drive
action.
Pricing*
$1750
$3000 - $4000
*Out of pocket costs e.g., travel additional
Copyright 2013 RoadMap Marketing LLC All rights reserved
– 17 –

Either you run the day, or the day runs you.
Jim Rohn
ContactUs
Jeanne Rossomme
Patricia Debski
• jeanne@roadmapmarketing.com
• pdebski@roadmapmarketing.com
• LinkedIn profile
• LinkedIn profile
– 18 –
Copyright 2013 RoadMap Marketing LLC All rights reserved

Bio – Jeanne Rossomme

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Jeanne Rossomme, founder of RoadMap Marketing, uses her twenty years of
marketing know-how to help small business owners reach their goals. Before “crossing
over” to the exciting and fulfilling world of entrepreneurs, she held a variety of
marketing positions with DuPont and General Electric in both the U.S. and Mexico. She
is grateful for the big experience, big budgets and warm camaraderie of those years.
Jeanne enjoys extracting the lessons and “tools” from big business marketing, throwing
out the unnecessary process and politics, and creating actions and plans that create
real growth for small businesses. She shamelessly credits her best ideas to those
observed from great entrepreneurs at work, which she regularly shares in her blog.
In addition to hands-on client work, Jeanne loves to speak to audiences large and small.
Her workshops in both English and Spanish are interactive, instructional and
empowering.
Jeanne holds an MBA from the Wharton School at the University of Pennsylvania and a
Bachelor of Science in Mathematics from the University of Texas at Austin. She has
published articles on marketing strategy and research in the California Management
Review as well as academic marketing journals and textbooks. She is a weekly blogger
for SCORE’s Small Business Success Blog.
– 19 –
Copyright 2013 RoadMap Marketing LLC All rights reserved

Bio – Patricia Debski

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

Patricia Debski helps companies create the BIG picture (if they don’t have one) and
connect it to the small details (to get the right stuff done). Patricia loves to make
complex things organized, find the central theme in diverse viewpoints, and
articulate strategy in a way that actions can be identified and executed.
Patricia works with a variety of organizations, from corporate to SMBs. While at
DuPont, her most passionate work (and fun) was leading her organization to create a
new consumer experience for Corian® (countertop materials), where they delivered
an industry award-winning website, transformed the call center to focus on leads,
and created an integrated marketing process (with her buddies in IT and Marketing
Communications) that connected the web, call center and field sales. Her team at
DuPont won the Corporate Marketing Excellence award, as well as several other new
business industry awards.
Patricia loves to empower teams toward a common goal and make change happen.
She is passionate about giving back and is an advisory /board member for several
non-profit and for-profit organizations in health and wellness, women in recovery
and transition, teen career planning, and several faith-based organizations.
Patricia Debski holds a Bachelor of Arts degree in Physics with a focus on electronics
and microcomputers from Bucknell University in Pennsylvania. She loves learning
and attended the Columbia Business School Executive Program, received her Six
Sigma Green Belt Certification, and actively takes other courses/seminars in
marketing, strategy and business.
– 20 –
Copyright 2013 RoadMap Marketing LLC All rights reserved