6. 1. Marketing starts before product creation
Ask people what they would like to see in your
course. Ask in a relevant Facebook group,
LinkedIn group or, even better, to your email list.
7. This is not only audience research but great
marketing. People need multiple exposures to a
product before purchasing.
9. Communication with your following continues for the
entire product creation process.
Continually answer questions, monitor feedback and
create the course accordingly.
14. 3.
Make free
courses
Free courses are
the best way to
build a following
on Udemy. If
people enjoy your
free course they
will automatically
search out your
paid content.
15. You can turn a free course to a paid course at a later
date and then you will be able to promote to the
thousands of people who joined your free course.
23. 6.
YouTube
If you are on
Udemy, you
should add
20-30% of your
paid courses
for free on
YouTube.
24. YouTube
videos are great
teasers for your
courses. Add a
special discount
coupon in the first
line of the video
description and
you’ll get some
sales from that.
26. 7. The individual videos in your course
They should be 4-5 minutes in length.
27. 7. The individual videos in your course
They should be 4-5 minutes in length.
Each of the videos should stand on its own as a
valuable account of how to perform a task or alleviate a
problem.
28. Start the video by
saying what
you’re going to do
in the video, do it,
and then finish the
video by saying
what you’ve just
done.
29. Brand the
beginning and end
of the videos with
your brand, your
face, your logo,
your web address.
Avoid any mention
of Udemy or the
course name.
33. 8.
The sort of
courses you
should create
Provide tangible
benefit to the
audience.
Create courses
on subjects you
know about.
34. For this reason career skills (Excel, Photoshop, web
design and development, etc.) are easier subjects than
soft skills (management, leadership, etc.)
36. 9. The anatomy of a Udemy course
Make sure you are taking the students through a
process which, at its conclusion, will give
them a skill that is of benefit.
37. 9. The anatomy of a Udemy course
Make sure you are taking the students through a
process which, at its conclusion, will give
them a skill that is of benefit.
An introductory and concluding video is mandatory.
39. Furthermore, we can divide Lectures up into Sections.
These Sections should have a short (1-2 minute)
introductory and concluding Lecture, preferably
with the course creator talking to camera.
43. Then the subtitle, description and lecture
titles should be worked upon and optimised
with the benefit to the audience in mind.
Titles should communicate the benefit of the
course to the potential students.
51. 12. Use of Udemy coupon codes
You can create coupons to your paid courses.
52. 12. Use of Udemy coupon codes
You can create coupons to your paid courses.
These coupons can be free or at a discounted price
and they can expire at a specified date. This is
extremely powerful.
53. You can offer courses at a discount for a limited
period of time. You can make these offers via
social media, to your email subscribers or to
the students on your Udemy paid courses…
62. 14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme
managed by Rakuten LinkShare.
63. 14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme
managed by Rakuten LinkShare.
Affiliates can create links to Udemy courses with
coupon reductions.
64. There are
Facebook groups
where you can woo
potential affiliates:
Udemy Affiliate
Partners
(unofficial) and
Udemy Affiliate
Program (official).
66. 16. After you publish – ensure student happiness
It’s important to only add free students who’re
going to find the course useful and are likely to
leave a review.
67. Continual engagement with students via the
discussion or messaging system will ensure
increased customer satisfaction and, hopefully
that will result in good reviews and good feedback.
68. If Udemy think
your students
like your course
then they’ll
make it
more visible
in the
marketplace.
70. Create a value-packed course with tangible reward
to the student, ie. deliver saleable skills with
proven benefits. And liaise and engage with the
students who take the course to ensure great
feedback and reviews.
77. If you're interested in earning
passive income and learning more about
Udemy take this course for free.
78. If you're interested in earning
passive income and learning more about
Udemy take this course for free.
You can sign up here:
http://learn.robcubbon.com/free-courses/