Using Udemy to build your brand, get leads & make money
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I've made over $100,000 in the last year selling video courses online. The market for Self-Paced E-Learning should reach some $51.5 billion by 2016.
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Using Udemy to build your brand, get leads & make money
- 1. Using Udemy to build your brand, get leads & make money
- 2. why should you listen to me? why should you listen to me?
- 3. 2011 $1000+ 2012 $7,000+ 2013 $15,000+ 2014 $50,000+ 2015 q1+2+3 $52,000+ robcubbon.com/income-reports
- 6. “The worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011. The five-year compound annual growth rate is estimated at around 7.6% so revenues should reach some $51.5 billion by 2016.” E-Learning Market Trends and Forecast 2014-2016, a Docebo report
- 7. Why should you do video courses? • Great way to show how software works • Shows you as an expert and an authority • Takes less time to make than writing e-books • Is more profitable than writing e-books • Is long form “intimate” content
- 9. 30,000 courses on Udemy 400,000,000 blogs Video courses
- 11. what you do on other platforms what you're good at (experience) career skills "new" skills (eg. Instagram ads) providing value
- 12. Improve yourYouTube channel YouTube Secrets: How I Make $2,000 A Month - And No Filming!
- 13. The anatomy of the video • Five minute long tutorial or “slideshow” videos • HD 16:9 format • branded intro & outro • don’t mention the course title, lecture number, or platform (Udemy, Skillshare, etc.) • make sure every video stands alone • edit the bejesus out of it
- 14. The anatomy of the course • 1-3 hours of video in total • Split the course into sections (2-5) • Begin each section with a “to-camera” video • End each section with a “to-camera” video and a quiz • Provide downloads (PDFs, XLSs, Word Docs, etc.) • Enjoy creating it!
- 15. How you should you do video To-cameraScreencasting • Decent microphone (Yeti) • ScreenFlow or Camtasia Mac: ScreenFlow for $100 PC: Camtasia for $300 • Practice • Smartphone/DSLR • Lapel mic • Tripod • Lighting • Practice
- 16. YouTube is a great research tool for what does well on video
- 17. Put 20% - 30% of your premium video content on YouTube
- 19. cost: $0.75 price: $1 profit: $0.25
- 20. 30 minutes FREE 1 hour $49-$99 2 hour + $99-$199 3 hour + $99-$299 Udemy course pricing
- 21. Which is better ? selling one course at $1,000 or selling 1,000 courses at $1
- 22. get sales early on get reviews from those buyers
- 24. Lead magnet / offer Email consistently email marketing
- 26. 301 Redirect the Squeeze Page robcubbon.com/free
- 28. Remember: the email list is the best sales tool most Udemy courses are sold at a discount Promo Announcements (x2 a month) sell courses Educational Announcements get leads
- 29. Consistent quality products & free content Build your email list Have multiple income streams Foster win-win relationships Enjoy
- 30. Thank you! Please feel free to download my free e-books How to Market Yourself Online and Starting An Online Business, MP3s and resources list. Say hello! Site: RobCubbon.com rob@robcubbon.com Twitter Facebook Google+ YouTube RobCubbon.com/free RobCubbon.com/freecourses