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  1. 1. Introduction for Sellers <ul><li>Thank you for contacting us regarding the marketing of your home. This presentation is our introduction to you and just some of the services we offer you as your Listing Agent. Just hit the “Enter Key” on your computer to advance each slide. This way you can view our presentation at your own pace. </li></ul>
  2. 2. Welcome Home Know that your happiness is our only goal. There are few things in life more important than your home. We understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place. Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.
  3. 3. Windermere Community Service Day <ul><li>Dedicated to the Community </li></ul><ul><ul><li>One day each year, since 1984 </li></ul></ul><ul><ul><li>All Windermere associates take off a day give back to the communities in which we live and work </li></ul></ul><ul><ul><li>Hands-on assistance to organizations in our community </li></ul></ul>
  4. 4. Happy Customers When a transaction closes, a survey card is mailed out to each of our clients for their honest feedback. This is our Report Card . This way we can be sure that we’re giving all our clients 110% and exceeding their expectations. We are proud to say most of our clients come from past clients and referrals.
  5. 5. <ul><li>Experience </li></ul><ul><ul><li>Full time Realtor Professionals with 23+ years of experience servicing Everett, Lake Stevens, Marysville and all of Snohomish County, King and Skagit Counties </li></ul></ul><ul><li>Realtor Members </li></ul><ul><ul><li>Rob is a Managing Broker, CRS, GRI, member of the Snohomish County Association of Realtor’s Professional Standards Committee, and is a past Realtor Association Communication Director </li></ul></ul><ul><ul><li>Sandy holds GRI, ABR (Accredited Buyer’s Representative) designations and is a past Washington State Realtor Association Director </li></ul></ul>Professional Profile Rob & Sandy Racz
  6. 6. Welcome to Windermere <ul><ul><li>Offices are locally owned and neighborhood oriented </li></ul></ul><ul><ul><li>Experienced agents and multi-faceted marketing programs for every market segment </li></ul></ul><ul><ul><li>Cutting-edge Web site and agent technology tools </li></ul></ul><ul><ul><li>Real estate industry leading Web site </li></ul></ul><ul><ul><li>Community commitment through the Windermere Foundation </li></ul></ul>
  7. 7. Your rights in this Partnership <ul><li>You have the right to: </li></ul><ul><li>Expect prompt and caring service. </li></ul><ul><li>All of the correct information, immediately. </li></ul><ul><li>Find exactly what you want quickly and easily. </li></ul><ul><li>Expect us to know everything about the home, the neighborhood and your dreams. </li></ul><ul><li>Expect us to guide you through every step of the process. </li></ul><ul><li>The ultimate real estate experience. </li></ul><ul><li>We fully expect to honor your rights and because of that, our </li></ul><ul><li>journey will be mutually rewarding. </li></ul>
  8. 8. Our Extended Family <ul><li>Windermere at a glance </li></ul><ul><ul><li>Established 1972 </li></ul></ul><ul><ul><li>Number of offices 350 </li></ul></ul><ul><ul><li>Number of agents 7,500 </li></ul></ul><ul><ul><li>Gross transactions $21 billion </li></ul></ul>For more than three decades, we’ve been providing memorable experiences for our clients in a way that’s uniquely Windermere.
  9. 9. Our Extended Family Our commitment to building vibrant communities has helped our company grow from one office to more than 350 offices, with 7,500 sales associates in ten states. We really appreciate the chance to get to know you, our clients, in neighborhoods across the West.
  10. 10. Windermere Foundation <ul><li>Helping Homeless Families </li></ul><ul><ul><li>Created in 1989 </li></ul></ul><ul><ul><li>Supports programs that help homeless and low-income families </li></ul></ul><ul><ul><li>Every time we complete a real estate transaction, we make a donation to the Foundation </li></ul></ul>
  11. 11. Windermere Community Service Day <ul><li>Dedicated to the Community </li></ul><ul><ul><li>One day each year, since 1984 </li></ul></ul><ul><ul><li>All Windermere associates take off a day give back to the communities in which we live and work </li></ul></ul><ul><ul><li>Hands-on assistance to organizations in our community </li></ul></ul>
  12. 12. Coordinating the Closing
  13. 13. How we Help You Sell Your Home <ul><li>Our responsibilities: </li></ul><ul><ul><li>Explain basic real estate principles </li></ul></ul><ul><ul><li>Research your home’s value </li></ul></ul><ul><ul><li>Market your property </li></ul></ul><ul><ul><li>Negotiate the purchase </li></ul></ul><ul><ul><li>Help close the transaction </li></ul></ul>
  14. 14. Sources buyers use in their home search Finding Buyers for Your Home
  15. 15. Where buyer found home they eventually purchased Finding Buyers for Your Home
  16. 16. Marketing Your Property <ul><li>My customized marketing approach includes: </li></ul><ul><ul><li>Preparing your home for sale </li></ul></ul><ul><ul><li>Maximizing advertising and marketing opportunities both online and in print </li></ul></ul><ul><ul><li>Your property included on and the Multiple Listing Service for maximum exposure to potential buyers </li></ul></ul>
  17. 17. Put Your Home on Our Home Page <ul><li>Attract Buyers on </li></ul><ul><ul><li>Our Photo Gallery feature lets buyers take a virtual tour </li></ul></ul><ul><ul><li>The myWindermere feature sends buyers an e-mail if your home is a match </li></ul></ul><ul><ul><li>Open House search lets buyers know when your house will be held open. </li></ul></ul>
  18. 18. Attracting Buyers with Online Advertising We will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.
  19. 19. Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process. Positioning Your Home on the Market
  20. 20. Recognizing Key Market Factors <ul><li>We do not control: </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Market Conditions </li></ul></ul><ul><li>We can control: </li></ul><ul><ul><li>Condition of the house </li></ul></ul><ul><ul><li>Terms </li></ul></ul><ul><ul><li>Price </li></ul></ul>
  21. 21. The 80/20 Rule There are two major factors in selling your home:
  22. 22. Pricing Your Property Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
  23. 23. Pricing Your Property <ul><ul><li>Pricing strategy depends on market conditions </li></ul></ul><ul><ul><li>Best exposure during the first 3 to 5 weeks </li></ul></ul><ul><ul><li>Well-priced homes sell quickly </li></ul></ul><ul><ul><li>The longer a home is on the market, the lower the selling price </li></ul></ul><ul><ul><li>The “right” price attracts qualified buyers </li></ul></ul><ul><ul><li>Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price </li></ul></ul>
  24. 24. Increase Marketability Showing Your Property <ul><li>Strategies to target the most interested buyers: </li></ul><ul><ul><li>Real estate agent previews </li></ul></ul><ul><ul><li> Open House search </li></ul></ul><ul><ul><li>Controlled access to your property </li></ul></ul><ul><ul><li>Create a welcoming Open House experience </li></ul></ul>
  25. 25. Buyers Go Beyond Search on
  26. 26. <ul><li>Buyers enjoy features such as: </li></ul><ul><ul><li>Photo Gallery </li></ul></ul><ul><ul><li>Interactive map search </li></ul></ul><ul><ul><li>myWindermere </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Open House search </li></ul></ul>Our Website Attracts Buyers
  27. 27. Windermere’s Exclusive Photo Gallery Photo Gallery is a multi- media presentation tool that we can use to highlight your property’s best features. <ul><ul><li>Take a virtual tour of the home anytime online. </li></ul></ul><ul><ul><li>Include unlimited high quality photos featuring exterior and interior shots. </li></ul></ul><ul><ul><li>PDF, Flash and video files can also be attached to the Photo Gallery </li></ul></ul>