A talk delivered at MeasureFest 2018 in Brighton

1. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
The only 3 KPIs you need for
massive ecommerce success!

2. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

3. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

4. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

5. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Meet the KPIs

6. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Sessions
Conversion Rate
Average Order Value

7. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Sessions
x
Conversion Rate
x
Average Order Value
=
Revenue

8. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Tactics

9. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

10. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Custom product titles for Google Shopping
Maximise visibility of best seller products
Smart bidding on Google Ads
Acquisition strategy for Facebook ads
Non-technical onsite SEO

11. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

12. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Checkout abandonment review
Analyse user journey
On-site qualitative survey
Google Shopping alternative landing page
Merchandise the crap out of best sellers

13. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

14. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Post purchase upsells
Add to Basket upsells
Bundle “often bought together” products
Increase “Free delivery over £x”
Offer more impulse products

15. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Sessions

16. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

17. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

18. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

19. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

20. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

21. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Conversion Rate

22. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

23. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

24. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

25. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

26. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

27. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

28. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

29. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Average Order Value

30. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

31. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

32. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

33. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

34. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

35. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Weekly Report

36. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099

37. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
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