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The only 3 KPIs you need for massive ecommerce success

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A talk delivered at MeasureFest 2018 in Brighton

Publicado en: Marketing
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The only 3 KPIs you need for massive ecommerce success

  1. 1. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 The only 3 KPIs you need for massive ecommerce success!
  2. 2. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  3. 3. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  4. 4. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  5. 5. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Meet the KPIs
  6. 6. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Sessions Conversion Rate Average Order Value
  7. 7. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Sessions x Conversion Rate x Average Order Value = Revenue
  8. 8. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Tactics
  9. 9. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  10. 10. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Custom product titles for Google Shopping Maximise visibility of best seller products Smart bidding on Google Ads Acquisition strategy for Facebook ads Non-technical onsite SEO
  11. 11. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  12. 12. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Checkout abandonment review Analyse user journey On-site qualitative survey Google Shopping alternative landing page Merchandise the crap out of best sellers
  13. 13. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  14. 14. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Post purchase upsells Add to Basket upsells Bundle “often bought together” products Increase “Free delivery over £x” Offer more impulse products
  15. 15. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Sessions
  16. 16. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  17. 17. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  18. 18. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  19. 19. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  20. 20. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  21. 21. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Conversion Rate
  22. 22. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  23. 23. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  24. 24. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  25. 25. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  26. 26. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  27. 27. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  28. 28. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  29. 29. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Average Order Value
  30. 30. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  31. 31. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  32. 32. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  33. 33. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  34. 34. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  35. 35. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 Weekly Report
  36. 36. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
  37. 37. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099 ● linkedin.com/in/robpwatson ● twitter.com/robpwatson ● rob@supplyant.com

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