1.
ROBERTO GUTIERREZDE RIO
robertogutierrezdelrio@gmail.com
Roberto Gutiérrez
52 55 5413 9842 Born; June 24, 1972
Work Known Countries 22
Work Lived Cities 9
Work Flights Flow More than 600
Total Team Management More than 180
Chiefs 9
NUMBERS
PROFILE & HIGHLIGHTS
PROFESIONAL EXPERIENCE
Over than 20 years of experience in world-class consumer product companies like mabe (GE Appliance), Coca Cola and
Nabisco (Kraft Company).
Expert at Product Planning, in a variety of Products and Markets around the world. Experience in Commercial areas; Strategic
Planning, Marketing, Product Strategy, Sales, Operational Financial Analysis, Develop Business Model in many countries and
Public Relationship.
Capabilities aimed at increasing the “Enterprice Value” grounded in:
- Understanding and Deep Analysis of Market factors for Development of Business Strategies (Consumer /Brand/ Product/
Service/ Distribution/ Competition/ Profitability.)
- Strategic Vision. Detection Value Proposition.
- Develop and Lead efficient teams; motivated and results oriented.
- Permanent monitoring of relevant market and financial indicators.
- Develop and Lead the operation the new High End Model for Latam.
Long-term relationship with suppliers and business partners worldwide.
Collaborative leader to identify, attract, and motivate highly talented people to excel at complicated tasks under s ever time
constrains
1999 – 2016 mabe (Worldwide White Goods’ Manufacture and Commercialization)
Selective Achievements
Design, Analysis, Development and Implementation of product strategies of all lines in different countries totaling 15 million
units representing sales of $3 billion. Manage and lead the P&L taking commercial decisions to guarantee de “Go to market
plan”.
Creation Concept, Design, Development and Operation of Prime Blend (High End Business Unit), achieving sales growth of
500% (30 to 150 Million USD) in three years represent the most profitability line of mabe.
Development Integrate Business Models in new Countries around the world, proposing the CEO the best plan of action to
launch the mabe product line. Participate in Brazil, Panama, South Africa, Poland, Argentina, Chile, Spain, Italy, Poland.
Lead, foster and establish the Long Cycle Corporate Product Strategy (1 to 5 years forward for all the lines).
PRODUCT AND HIGH END CORPORATE DIRECTOR (Mexico City) 2005 - 2016
* Directly report to the CEO. Lead of 40 team members.
* Lead and develop business strategy for all Mabe product lines globally, including: Industrial Design, Marketing
Research programs, Key Financials and go to market execution. Formulate and approve the Product Development Plan
globally and CAPEX proposal thereof (US$80mn annually).
* Co-ensuring monthly business results achievement, maintenance and growth market share accompanied by the achievement
of financial objectives and “go-to-market” goals.
MARKETING AND PRODUCT ANDEAN MANAGER (Bogotá. Colombia / Guayaquil. Ecuador) 2002 – 2005
* Report to Andean VP, lead of 20 members and 600 sales promoters.
* Responsible of brand and product strategies of the Andean region (Colombia, Venezuela, Chile, Peru and Ecuador); backing
up the commercial plan to be followed in the different sale channels, point of sales actions and focus to the profitability goal.
*Leading depth knowledge of the uses and habits consumer to decide the correct product line up.
PRODUCT PLANNING COORDINATOR (Querétaro, Mexico) 1999 – 2002
Responsible of coordination between plants and commercial area; development and follow up of market studies,
engineering projects, and participation of product use and attributes in the commercial area.

2.
2013 AMC Advantage Manager Course (Crotonville. New York)
2010 IPADE High Entrepreneurial Management AD1 (Mexico City)
2002 Commercial Management (Catholic University of Chile)
2001 ITESM Marketing and Sales (Qro, Mex)
1995 La Salle University. B.A. Business Administration (Mexico City)
Sports; Soccer, Golf, Paddle, Swimming, 5k, 10k & 21k Races.
Altruistic Activities with “Familia Misionera”, Photography, Movies, Bonsais & Puzzles.
ACADEMICS
SOCIAL & HOBBIES
1996 – 1999 DISTRIBUIDORACAMPO BRAVO. (OWN BUSINESS)
Responsible of total business; sales, management, planning, financial, distribution, control and personal supervision.
Company dedicated to the commercialization of all the necessary products and raw materials for industrial dining rooms,
hotels, clubs and restaurants.
1993 – 1996 NABISCO MEXICO. PURCHASES AND NEW PROJECTS
Responsible of purchasing packing and raw materials for the group, developing the necessary suppliers to satisfy a
healthy business distribution; develop new suppliers to the launch new brand to the Mexican market such as: Honey
Brand, Kraker Brand and new versions of Chips Ahoy, Ritz and Oreo packages.
1990 – 1993 GRUPO AZTECA (COCA-COLAGROUP). PROCEDURE ANALYST
Responsible of the elaboration of internal control manuals, through the analysis of existing procedures in all areas,
and the detection of process opportunities, in order to propose better procedures that would translate in savings and
resources optimization.