50 Samsung MP3 Player Advocate WOM Campaign

1. Word of Mouth Campaign
Final Phase
Samsung T-10, P2 and S5 Influencer’s

2. MP Freedom
The Samsung Mp3 word of mouth campaign places Samsung’s Mp
Freedom range in the hands of 50 of the most influential 18 -35 year
olds in Sydney.
50 Influencers spreading the ‘word’ over 3 months throughout their
networks to give Samsung credibility in the Mp3 player market.
Samsung is now successfully endorsed as a cool, alternative within
Influencer peer groups and beyond.

3. MP Freedom
Target :
*18 – 35 yr olds (male and female)
*Individual’s who are interested in keeping up with the latest
trends, while not necessarily conforming.
*Socially active within their desired groups/extra curricular
activities.
*Large friend base.

4. Activation
50 Influencers chosen in Sydney
Each Influencer received a T-10 Mp3 player to
use for one month.
After one month Influencer A passes it on to a
Friend.
In the Second Month the Influencer received a P2
Mp3 player to use for one month.
After the second month A Influencers then pass
It onto a Colleague
In the third month the Influencer received the
S5 Mp3 player to use for one month.
After the third month Influencer A passes it onto
someone in their extracurricular activity group.

5. Influencer A Network
The Influencer A Network is made up of a selection of Sydney’s most influential people.
To successfully have the widest reach we are not only targeting the ‘cool kids’, we are also
looking for individuals who have reach in three social networks.
Influencer - Colleague - Friends - Other (e.g. sports, music, design, fashion)

6. Influencer A = 5, 072 people +
Influencer B = 4, 147 people +
Influencer C = 2, 923 people +
Influencer D = 1, 400 people +
Conversations between Influencers
calculated in Month 1, 2 and 3

7. Statistics – results/success
2,500
2,000
1,500 Influencer A
Influencer B
1,000 Influencer C
Influencer D
500
0
Month 1 Month 2 Month 3
Total Conversations = 13, 542

8. e.g. Influencer profile
Influencer A
Name – Edwina Robinson
Age – 26 yrs old
Occupation – Freelance stylist /
writer.
Fashion Director at RUSH
Australia Magazine.
Andrea Noon Rel Hunt Samantha Jacques
Friend Extra curricular Colleague
25 yrs old 30 yrs old 26 yrs old
Works at MBF. Music fan Actor Fashion stylist

9. Simon Skinner
Influencer A
Influencer B Influencer C Influencer D
Friend
Work Colleague Family/Friend
Jamie Phipps
Sarah Northam Rob Skinner

10. Simon Skinner
Jamie Phipps
Favourite feature –
Looks great
demonstrates a
smooth and sleek
design. Great way to
share music with
friends.
Told – 25 people
Simons feedback -
*The flip-out speakers were obviously the best feature. Also the earphones were a great shape.
*The S5 was harder to control than the P2. The screen dimmed to quickly. TheS5 wastoo thick.
*The P2 by far. Good size,the screen was great, looks alot better than an iPod. The T10 was too hard to
use and the graphics werent great, and although the speakers were a good adition to the S5, they are a
novelty.
*Thequality through the headphones was really good. There was no quality difference between all 3.
*I Already have, especially when I had theP2. I’d put it on my desk next to my PC while working and as I
have an almost non-stop flow of people coming to my desk,I was constantly
being asked what it is and how they can get one.
*Jamie Phipps
*Told – 30 people minimum

11. Marty Salmon
Jessica Salmon Kristie Mcdonald Nick Ratasponga

12. Marty Salmon
Nick Ratasponga
Favourite feature –
The speakers were
awesome, great for
listening to demo
and songs from
future and existing
clients.
Told – minimum 40
Marty’s feedback –
*I prefer the S5’s look and style to the I-pod, as well as other Mp3 players I have seen
on the market.
*I still struggle with the small memory space.
*The S5 because of its great size and the fact that its easy on the eyes.
*No, they all sounded the same to me.
*For sure I really like them.
*Nick Ratasponga
*Told – 35 people or more.

13. Alex Barber
Aimee Luke Zac Vogel

14. Alex Barber
Zac Vogel
Favourite feature -
The integrated
speakers and the
overall design
Told – 24 minimum
Alex’s feedback –
*Obviously the speaker was the prime function of the S5 Mp3 player.
*The downloading of music was still a major problem for me as I have a Mac and store
all my music in I-tunes.
*The S5 is definitely the coolest looking Mp3 out of the range and compared to
others.
*No all quite high quality.
*Yes, if they don’t already have one.
*Zac Vogel
*Told - 30 - 35 people

15. Abby Morrish
WhoopyEnright Rebecca Ianna Alice Woodman

16. Abby Morrish
Alice Woodman
Favourite feature –
Great sound for such
little speakers
Told – 25 people
approx.
Abby’s feedback –
*I really liked the headphones that came with the S5, the mould of the ear piece gives
a surround sound experience.
*The screen was no were near the same as the P2.
*My Favourite was the P2, although the S5’s speakers were cool I didn’t really have a
chance to use them. Thus the higher screen quality is of more importance.
*By far the P2 was of the highest quality.
*I will and have already shown all of my friends, who think it is a great new competitor
for the Apple I-pod.
*Alice Woodman
*Told – 30 people

17. Chris Brown
Louise Magnifico Louise Fitzgerald Alex Turnbull

18. Chris Brown
Alex Turnbull
Favourite feature :
The sound quality
was impeccable.
Told : 20 people
minimum
Chris’s feedback –
*Definitely the aesthetic features of the player. It was really great for listening to with
clients whilst working out, they really loved it.
*There was no worst feature. I loved everything about it.
*I like the S5 the best. The S5 gave an extra boost of energy to the client having music to
work out to.
*They were all awsome ...I believe that the quality was equal with all of them.
*Yes definitely.
*Alex Turnbull
*Told – 70 or more

19. Benny Van Veenandahl
Sebastian Van Veenandahl BerzinMetha Oliver Ryan

20. Benny Van Veenandahl
Nick Ratasponga
Favourite feature –
The slide out
speakers, radio, and
easy to use like an
ipod
Told – 15 people
Benny’s feedback –
*My favourite feature was definitely the slide out speakers,it is different from any other
MP3 player. I also liked the headphones that came with the S5 I thought that they were
more comfortable and had better sound quality than the other Mp3 players.
*TheS5Mp3 player’s screen was much smaller than that of the p2, The picture quality
wasn’t as good as that of the previous MP3 players.
*My favourite was the P-2,it demonstrated the highest quality and I liked the touch screen.
*Yes,the P-2 was definitely of the highest quality.
*Yes I already have. Althoughdue toso many of my friends already having itunes there are
some limitations to persuading friends to use other software.
*Oliver Ryan
*Told – 50 people plus

21. LeelaTiralongo
Sean Morrish Andy Vermeulen Wes Nel

22. LeelaTiralongo
Wes Nel
Favourite feature –
The overall look of
the player was really
cool.
Told – 30 people
Leela’s feedback –
*The slide out speakers were fabulous.
*The screen was much smaller than the P2, and didn’t seem to have the same screen
quality.
*Ilike the S5 - I prefer the slide out speakers to the touch screen.
*No, I didn’t notice any difference between the players.
*Yes, I would ofcourse. I love them !
*Wes Nel
*50 people plus

23. Jarrod Taylor
Hayley Warren Katie Williamson Don Burton

24. Jarrod Taylor
Don Burton
Favourite feature –
Speakers are a great
novely but the Fm
radio is a bonus
Told – 30 people
Jarrod’s feedback –
*The speakers for sure were my favourite feature.
*The S5 Mp3 player could be great if it had a bigger screen similar to the P2 Mp3 player
*My favourite Mp3 would have to be the P2, due to the screen size and touch screen
ability.
*No I didn’t, all of them were equivalent in sound and picture quality.
*For sure everybody who Ive shown it to has thought it will be a strong competitor of
the I-pod.
*Don Burton
*30 people minimum, all thought it was a great set up that
offered a better alternative to i-tunes.

25. Jeremy Leitch
Julian reynolds Geoff Atlas Nathan Cryptic

26. Jeremy Leitch
Nathan Cryptic
Favourite feature –
Its great to able to
listen to music out
side the earphones
on the go.
Told – 35 plus
Jeremy’s feedback –
*The colour display, was brilliant. The colours were crystal clear and almost life like.
*I don’t really see the need for speakers. They we more of a novelty than a
practicality.
*The P2 was the best out of the Mp freedom range.
*No I didn’t notice any difference in quality between the 3.
*Yes, Samsung is a great alternative to the I-pod saturated market.
*Nathan Cryptic
*Told – minimum 23 people

27. Kara Golding
Caitlin Chang Jake Biffin Danielle Devaux

28. Kara Golding
Danielle Devaux
Favourite feature -
The radio was an
added bonus.
Told – 25 people or
more.
Kara’s feedback –
*The S5’s combination made the player a stand out gadget, e.g. the
speaker, screen, radio, button free, bluetooth.
*I found the touch screen a little hard to navigate.
*The speaker idea was great, but I still prefer the P2, fantastic screen and overall look
of the player.
*All 3 Mp3 players showed the same quality.
*Yes Absolutely, I have already referred a few people.
*Danielle Devaux
*Told - 30 people minimum

29. Aiden McKenzie
TresorNyembo Lee Monro Aj Jones

30. Aiden Mckenzie
Aj Jones
Favourite feature –
The speakers are
really handy plus
they look really cool
Told – 30 people
minimum
Aiden’s feedback –
*The pop out speakers were really cool.
*The screen could have been bigger.
*I really liked the P2, big screen, great sound, so user friendly. Very sleek and
stylish.
*Not so much in sound, Althoughstorage and functionality are a plus in the later 2
model.
*Of course, I already have!
*Aj Jones
*Told - 60 people minimum

31. Jennifer Parker
Dominique Matta Rhona Lendich Christopher Pitt

32. Jennifer Parker
Christopher Pitt
Favourite feature –
The speakers are a
great option for the
beach with friends.
Told – 35 people
Jennifer’s feedback –
*I loved the loud speaker, great novelty although I didtn seem to use it as much as I
would have liked.
*If found that with the added speaker the Mp3 player’s weight became really
heavy, and get annoying to carry around.
*Definitely the P2 was my favourite, fantastic screen qualities, crystal clear graphics
and colours, incredibly easy to use and navigate around the screen.
*Obviously the P2 was of the highest quality then matched by the S5 and the T-10.
*Yes I would strongly recommend the P2, as well as the other players due to price and
quality.
*Christopher Pitt
*Told – 40 - 50 people

33. Blake Schill
Cheri Scrivener Courtney Fletcher Jurah Yang

34. Blake Schill
Jurah Yang
Favourite feature –
The blue tooth
capability.
Told – over 20
people so far.
Blakes feedback –
*The speakers are great fun.
*The Samsung software was really frustrating, it wasn’t compatible with i-tunes plus
depending which computer I used the software might work better on one than the
other depending on which version of windows I use.
*My favourite was the S5 totally different from anything else on the market.
*No not really, I liked the earphones better on the S5.
*Yes I would, but I think I would strongly recommend even more people to Samsung
Mp3 players if the Software was improved.
*Jurah Yang
*Told – 30 people

35. Edwina Robinson
Andrea Noon Rel Hunt Samantha Jackes

36. Edwina Robinson
Samantha Jackes
Favourite feature –
The sleek and
streamline design o
the Mp3 and
speakers.
Told – 20 -30 people
Edwina’s feedback –
*The Speakers were by far my favourite feature.
*The Samsung Mp3 players incompatibility with I-tunes can become really frustrating.
*Definitely the S5, I loved the speakers.
*Not so much between the second and third but definitely if comparing the first to the
second two.
*I definitely would but unfortuntately it would be quite a battle to convince people away
from the ipods especially seeing as most of my friends are in creative industries and work
with apple macs and use I-tunes.
*Samantha Jackes
*Told – 30 people

37. Sam Painter
Christine Whittal Andrew Davy-hou Hal Painter

38. Sam Painter
Hal Painter
Favourite feature-
The earphones
were the best I
have ever had. I
could use them
for hours.
Told – 25 people
minimum
Sam’s feedback –
*My favourite feature of the s5 Mp3 player was the slide out speakers. Really cool, haven’t
ever seen that done before. And the sound quality was good for the small speakers.
*The worst feature was the small screen.
*My favourite Mp3 player was the P-2. I personally find that the bigger the screen, the
better. Being able to play video’s, plus having touch screen just made it the best mp3 player.
*Not in sound quality. All well designed.
*Yes, definitely. A really surprising thing is how nice these mp3 players look. I wouldn’t
normally associate Samsung with product design and regardless of how functional an mp3
player is, there is always an element of
*Hal Painter
*Told - 20 - 30 people

39. Leona Robinson
Moisesjulioluque Luke Marsden Scott Marsden

40. Leona Robinson
Scott Marsden
Favourite feature -
The high quality
screen and movie
applications.
Told – 10 -20 people
Leona’s feedback –
*Easily by far the best feature was the loud speaker, I also really liked the idea of
Bluetooth headphone copmatibility.
*I found the touch buttons sometimes hard to press easily.
*I was definitely torn between the S5 and the P2, the S5 was great because of its slide
out speaker ability and the P2 was cool because its screen had a great touch screen.
*No I didn’t notice any difference between the 3 players.
*The only problem when telling friends about the players, is that they are not
compatible with I-tunes which is a huge set back for most.
*Scott Marsden
*Told – 20 people

41. Kevin Osifo
Christina Gubbay Lisa Walkersmith Belinda Cundari

42. Kevin Osifo
Belinda Cundari
Favourite feature –
The overall sexy
black finish to the
design is definately
matched by the coo
speakers
Told – 15 -25 people
Kevin’s feedback –
*The speakers and the quality of the video player. Were by far my favourite features.
*I cant really pin point anything exactly but the S5 could use a little more memory space.
*The S5, because of the speakers and it's compactness.
*The S5 is better quality in sound as it's louder. The T-10 and P2 weren't as loud as an
Ipod.
*Yes I would, most of my friends have already asked me where I got the Samsung ones
from as they have had a play around with them and think they are really good.
*Belinda Cundari
*Told – 30 or more

43. Caspar Tressider
Steve Barboutis Mark Phillips Adrian Walker

44. Caspar Tressider
Adrian
Favourite feature –
There is nothing
better than slide ou
speakers with your
mp3 player.
Told – 50 minimum
Caspar’s feedback –
*The fold out speakers at the back are so individual and not like any other mp3 player i
have ever seen,similarly the quality of the picture is great!
*The lack of compatibility with I-tunes was incredibly frustrating when trying to upload
new songs.
*Definatly the S5 was my favourite.
*There was no difference in quality, the only difference was the level of sound, I found the
S5 could reach a higher sound level than the others.
*Definately, in fact i already have.
*Adrian Walker
*Told – 50 people minimum

45. Claire Wainwright
Johnny March Brenden Meyer’s Gavin Stubbs

46. Claire Wainwright
Gavin Stubbs
Favourite feature -
Obviously the
speakers were the
best feature
alongside the touch
screen and screen
clarity.
Told - 10
Claire’s feedback –
*The speakers of course were my favourite feature.
*The major problem I found with the S5, was that when I loaded DJ mixes the software put
breaks in between each track.
*I like the T-10 primarily because of its size.
*There was no difference in quality that I could tell.
*I would defiantely recommend samsung Mp3 players to friends. I love them !
*Gavin Stubbs
*Told – minimum 20 people

47. Nathan Sullivan
Dane Brujic Elloise Packham Anastasia Borak

48. Nathan Sullivan
Anastasia Borak
Favourite feature -
The Speaker and
optional radio is
great.
Told – 35 people
Nathan’s feedback –
*My favourite feature would definetly be the speaker... it was easy to slide and it was louder
than any laptop speaker... which was great for when you have an awsome song that you want
to show to friends... or to listen to your own songs while driving....
*The small buttons were quite difficult. I found that i would have to watch where i would put
my fingers, or else I would press a wrong button entirely.
*Out of the 3 Mp3 players the S5was definitely my favourite, because it is so unique and it
really funcitios well. There are no obvious problems with it .
*The quality stayed the same throughout the range except I thought the P2's weight
definitely was better.
*Yeah of course I already have.
*Anastasia Borak

49. Emma Cameron
John Burbridge Beth Lenney Shanon Thomas

50. Emma Cameron
Shannon Thomas
Favourite feature -
The player is sleek
modern and fun. An
all round great
design.
Told – 33 people
Emma’s feedback –
*The radio was an interesting feature along with the optional speakers.
*There were only 2 problems that I could see i.e. the weight with the added
speakers and the weird head phones the didn’t seem to fit my ear.
*The T-10 was definitely my favourite , great size and weight. So light and
compact I could take it everywhere.
*I think each individual Mp3 player showed great potential.
*yes, purely on price and aesthetics.
*Shannon Thomas
*Told – 50 people plus

51. Aissa Lindberg
Anna Stoznic Lisa Morel Mark Joseph

52. Aissa Lindberg
Mark Joseph
Favourite feature –
The speakers were
impressive, and the
coloured screen was
also nice.
Told – 30 people
Aissa’s feedback –
*I really love the speaker.Theyre a reallycool feature and have a great sound.
*There was nothing I didn’t like about the player.Although I would like to see
a bigger memory size.
*The S5 is definitely my favourite mostly because of the speakers and its size.
*There wasno difference in qualitythat I could see.
*Yes. I have already suggested to a few friends to invest in Samsungs Mp3 players.
*Mark Joseph
*Told – 50 people minimum

53. Hayden Stevens
Matt Corry LachieCraineison Sarah Pinkham

54. Hayden Stevens
Sarah Pinkham
Favourite feature -
The button less
touch pad was
different.
Told – 30 people
plus
Hayden’s feedback –
*The long battery life is fantastic, and the ease of use between the different volume
settings.
*I found the buttons sometimes problematic because they were too small for my
fingers.
*The P2 was my favourite between the 3 players.
*I didn’t notive a difference within the quality between all 3 player's but I did notice a
better quality from samsung compared to the I-pod.
*I would definitely suggest Samsung's mp3 freedom range to friends.
*Sarah Pinkham
*Told – 20 – 30 people

55. AlexandreLamvohee
Rachel Olding Kirk Morrison Joseph Law

56. AlexandreLamvohee
Joseph Law
Favourite feature –
Uses it with his class
play such a high
quality of
music, earphones
are fantastic.
Told – 70 people
minimum.
Alexandre’s feedback –
*Excellent sound quality. Built-in Bluetooth, FM radio and alarm clock. The
earbuds are comfortable and fit securely in the ear.
*The screen is a bit small and the proprietary USB connection. Cannot use it when
charging.
*T-10 was compact and great to take to the gym.
*The sound quality is excellent for the S5. It definitely sounded better, but that might
have been because of the better earphones.
*Yes of course
*Joseph Law
*Told – 40 – 45 people

57. Ben Korbel
Paddy Nash Justin Hayes Fahey Ogunbadejo

58. Ben Korbel
Fay Ogunbadejo
Favourite feature –
The speakers are a
great
novelty, although
the players all round
features are very
impressive e.g. blue
tooth,radio
Ben’s feedback – Told – 32 people
*The easy slide out feature was great for listening to demo mixes and to clients, the
size and sound was fantastic for when on the go.
*The memory size and screen were too small, I think the bigger the screen the better.
*The S5 was definitely my favourite, great to listen to when with clients or colleagues
when considering future bands.
*Obviously the P2 was of the highest quality, while the S5 had the aesthetic appeal
and the T-10 was so light.
*Sure, the Samsung range have proven themselves with this great new range to break
into the Mp3 player space.
*Fay Ogunbadejo
*Told - 40 – 50 people approx.

59. Luke Calpis
Randall Kemp Ben Redden Will Power

60. Luke Calpis
Will Power
Favourite feature –
The speakers were
great fun for when
out with friends.
Told – 20 or more
people
Luke’s feedback –
*The S5 ear phones were great! They give a surround sound feeling.
*The battery life didn’t seem to last as long as the P2, plus the S5 was harder to take
to the gym.
*The P2 was definitely the best out of the 3. It showed a selection of screen colour’s
and sleek design.
*I think the S5 had the best sound quality due to the earphones but the, P2 definitely
had a better look.
*Yeah for sure.
*Will Power
*Told – 30 or more

61. Kenny Tasker
Preston Kelly Ellis Bourke Jillian Tasker

62. Kenny Tasker
Jillian Tasker
Favourite feature –
Slide out speakers
are great for hang-
ing out with
friends, the touch
screen and graphics
were an added
bonus
Told – 15 -20 people
Kenny’s feedback –
*The speakers were fantastic for the days that you want to sit in the park.
*The touch pad for navigating your way around is too small, sometimes it picks up the
button next to the one you meant to push instead.
*I liked the P2 because it is easy to navigate and thelarge touch screen is more
important to me than having speakers.
*They were all quite sleek and unique, I thought it was a good range of players.
*Yes for sure, I would defiantely suggest Samsung Mp3 players to friends.
*Jillian Bourke
*30 people minimum

63. Emma Symonds
Jess Oconnor KirstyLeeO’connor John Axford Laughlin

64. Emma Symonds
John Axford –
Laughlin
Favourite feature -
Great sound
quality, looks really
cool.
Told -22 people plus
Emma’s feedback –
*The Radio & Recorder were great fun.
*The S5 didn’t have the greatest battery life, compared to the other Mp3 players.
*The S5 was my Favourite out of the Mp freedom range.
*The P2 had the best screen quality out of the entire range.
*Yes of course.
*John Axford - Laughlin
*Told - 40 people plus

65. Julia Softely
Lisa Chedenne Corine and Camille Softely Jess Sant

66. Julia Softely
Jess Sant
Favourite feature -
great looking and
sound quality is
impeccable also coo
to be able to watch
movies.
Told – 20 people
Julia’s feedback –
*The idea of having sound outside the earphones is fantastic, and it is really easy to use.
*I wish the instructions displayed a little more detail.
*Definitely the S5 was my favourite.
*I coudln't see a difference in the mp3’s sound quality, but possibly in aesthetics and
functions.
*Yeah sure, I have recommended a few due to the cost, and the fact that they are totally
differnet from I-pods (which can be really appealing for some).
*Jess Sant
*Told – 25 minimum

67. Dan Dixon
Melissa Neville Kat Try SemraAkdinez

68. Dan Dixon
SemraAkdinez
Favourite feature –
The look and style. I
prefer it to the ipod
and other MP3
players ive seen
around
Told – 15 people
Dan’s feedback –
*The speakers were a great unique feature.
*The only problem with the S5 Mp3 player was that with the added speakers it
became a little bulkier, and heavier to carry.
*The P2 was definitely the best . The size, weight and functionality was fantastic.
*I found the sound quality the same throughout the Mp3 players.
*Yes absolutely.
*SemraAkdeniz
*Told – 30 people approx.

69. Lisa Williams
PucettaPertosi Tim Ritchie Brad Estrich

70. Lisa Williams
Brad Estrich
Favourite feature-
Blue tooth and
FM radio.
Told – 25 people
Lisa’s feedback –
*The speakers were fantastic for when out at the park or beach with friends.
*Trying to shuffle songs from i-tunes to my samsung files are quite tricky.
*The P2 was my favourite, it showed great qualities. Fantastic sound and screen clarity.
*No they all showed great quality.
*Absolutely, I love the Mp freedom range, and now so do my friends.
*Brad Estrich
*Told – 40 people plus

71. Isabella Jakubiak
Alex Hodko Brendon Wojcik Samantha Jakubiak

72. Isabella Jakubiak
Samantha
Jakubiak
Favourite feature -
The Speakers and
that it can get so
loud
Told – 20 people
Isabella’s feedback –
*My favourite feature of the S5 Mp3 player was obviously the speakers and the fact that
they were optional.
*The player became a lot heavier with the added speakers and I thought the screen
could have really been a great feature if it was a little bigger.
*I was torn between the S5 and the P2, They both had their own unique qualities. The
S5 had a great option of slide out speakers and the P2 demonstrated a fantastic screen
quality and size.
*The P2 seemed to have the highest quality then the S5 and T-10 followed.
*I will and have recommended the range to friends and colleagues.
*Samantha Jakubiak
*Told – approx. 25 people

73. Victoria Zamora
Dirk jonker Kirsten TianneBai

74. Victoria Zamora
TianneBai
Favourite feature-
The player looks
and feels
cool, really easy to
use and share
musice between
friends using
bluetooth.
Victoria’s feedback – Told – approx. 30
*The Speakers were fantastic. They really became handy when practicing songs and
learning lyrics with the band on the road or before gigs.
*The screen wasn’t as fantastic as the P2. A bigger screen could have made a world of
difference to the movies.
*My favourite was the P2, I loved having my own portable movie player and radio.
*All three showed a unique feature, but the P2 showed the best screen quality and
clearest graphics.
*Yeah for sure.
*TianneBai
*Told – 60 - 70 people approx.

75. Andrew Dawson
David Hughes Ben Blachere Michael Walker

76. Andrew Dawson
Michael Walker
Favourite feature-
The novelty of
having speakers
was great fun
Told – 35 people
or more.
Andrew’s feedback –
*The optional slide out speakers were awesome, totally different from anything else I
have seen on the market. The fact that the speakers were optional made the S5 great
for everyday use and whilst out with friends at the park or beach.
*I didn’t like how the screen was so small or how the buttons were not very sensitive.
*The best Mp3 player out of the range would be the T-10 due to its size, sleek design
and colourfull deign but mostly due to its feather like weight.
*No they all showed the same quality.
*Yes, I have suggested to a few friends looking to buy Mp3’s to check out the new range.
*Michael walker
*Told – 45 people and more

77. DeshanKumer
Alice M Josh Kroeger Pat Mcfarland

78. DeshanKumer
Pat Mcfarland
Favourite feature-
Looks cool, Fm
radio, and touch
screen was great.
Told – 20 – 30
people
Deshan’s feedback –
*The Built in speakers were my favourite feature although I wasn’t able to use them
much, even though they would be great for travelling.
*The S5 was too heavy with the added speakers, i.e. carrying it around became a
pain, and there was not enough room for music.
*The S5 was my favourite purely for the novelty of the speakers.
*No not at all.
*No, I would suggest and I-pod due to the extra features it carries. Samsung although
producing interesting mp3 players the i-pod still out ranks due to its looks.
*Pat Mcfarland
*Told - 30 people or more

79. Michael Birchall
Aaron Ashlee Swane Brendan Cross

80. Michael Birchall
Brendan Cross
Favourite feature-
Easy to use and
download.
Told – 15 – 20
people
Michael feedback –
*The built in speakers were by far my favourite feature.
*Similar to the last two Mp3 players, all three didn’t have enough memory.
*The S5 was my favourite, as I could listen to music outdoors for ours on end, without
wires.
*No not at all.
*probably not. I had the worst time trying to even find a program that worked with
the mac.
*Brendan Cross
*Told - 20 people minimum

81. Pete Levido
Burzin Mehta Annabel Levido James Coolican

82. Pete Levido
James Coolican
Favourite feature -
The touch screen
interface and slide
out speakers were
awesome. Also
liked the FM radio
Told – 15 - 20
Pete’s feedback –
*Slide out speakers were a great idea, original and very impressive sound output.
*Originally the software was a nightmare to download and transfer music form
I-tunes.
*The P2 was my favourite, the large screen and great graphic quality made watching
movies and etc. really enjoyable.
*No, I didn’t notice a difference in the Mp3 range.
*Yes, I will and have recommended a few people to the range.
*James Coolican
*Told – 25 – 35 people approx.

83. Verity Jane Blake
Stuart Rollo Georgia Ronning Mia Thomas

84. Verity Jane Blake
Mia Thomas
Favourite feature-
The Speakers
were so
cool, what a great
idea!
Told – 30 - 40
Verity’s feedback –
people
*My favourite feature would be the flip out speakers, great idea for when out with friends.
*The worst feature would have to be the buttons on the screen were not sensative
enough.
*My favourite Mp3 player is definatly the P-2, due to its perfect size (not too thick or too
heavy) and its fantastic screen qualities.
*Yes the T10 and S5 i believe where of the lowest quality, the speakers where a good idea
but there where no other valuable featues about the S5 that made it superior. Similar to
the T10, the buttons where unreliable and it was hard to navigate.
*I would strongly suggest the Mp freedom range to friends and etc.
*Mia Thomas
*Told – 45 people or more.

85. Marty Bernhaut
Bree Johnson Dave Smales Alex james-elliott

86. Marty Bernhaut
Alexander James -
Elliot
Favourite feature-
The shape and
size was
great, overall a
great Mp3 player.
Told – 100 people
minimum
Marty’s feedback –
*The slide out speakers were a huge hit with all my friends at
University, between classes it was the perfect opportunity to whip out the
speakers and chill out with friends.
*The screen was too small.
*The S5 was definitely my favourite. It was great for socialising with friends or
when by yourself thus the speakers are optional.
*There were no obvious signs of difference in sound quality.
*Yes I would and already have.
*Alexander James - Elliot
*Told – 50 people

87. Raymond Fang
Emily Fang Tasnima Islam RohanWolfers

88. Raymond Fang
RyhanWolfers
Favourite feature-
clarity of the
speakers and the
easy touch-screen
interface of the
mp3 player
Told – 40 people
Raymond’s feedback –
*A favourite feature of the S5 was definitely the clarity of the speakers given the miniature
size of the device (and the fact that it has speakers!)
*This was not a fatal feature, but I would have preferred it if the screen was slightly larger.
*Honestly I loved each mp3 player. T-10 for it's small size (perfect for the gym), P-2 for the
screen size advantage, and the S5 (for something different and to listen to music from
speakers). My favourite was the S5, something different, funky and cool.
*The Mp3 players showed no difference in quality.
*Yes. Unfortunately due to the branding of the Apple Ipod, personally I would still select an
Ipod simply due to its branding and the preconceived notion of superiority.
*RyhanWolfers

89. Tess Wait
Ana Cahill Gabriel Virata Brent Meiring

90. Tess Wait
Brent Meiring
Favourite feature-
The portable radio
was perfect for
when traveling.
Told – 30 people
Tess’s feedback –
*The speakers. absolutely. I was surprised at the sound quality too... better than i
expected, plus they actually look really nice.
*No touch screen. I had gotten used to the P2’s screen, and the earphones were bizarre.
*P2, I would say.. only because i wouldnt use the speakers on the s5 enough to get the
most out of them. Thetouch screen is the gimik that never stops giving.
*The T10 has the worst battery life, where as i found the others to be really good with the
lifetime of each charge.
*Yeah of course.
*Brent Meiring
*Told – 40 - 45 people

91. Rebecca Brookman
Tyler Ellis Sam Holland Leanne Yang

92. Rebecca Brookman
Leanne Yang
Favourite feature-
The S5 had great
headphones, blue
tooth and touch
screen features.
Told – 20 people
approx.
Rebecca’s feedback –
*My favourite feature would be the simple but yet effective slide out speakers and
the S5’s size.
*The touch screen could have been a little more sensitive.
*The P2 is definately my favourite, it had everything you could want in an Mp3 player.
Great large screen, cool graphics, smooth and sleek design and not too heavy.
*Not in sound quality, but perhaps screen sensitivity.
*Yes of course, Samsung has produced an Impressive new range.
*Leanne Yang
*Told – minimum 40 people

93. Thomas Browett
Brendon LoluBrowett David Mckinn

94. Thomas Browett
David Mckinn
Favourite feature-
Sound output
from such little
speakers was
cool, so compact.
Told –27 people
plus.
Thomas’s feedback
*The speakers were definitely my favourite.
*I don’t have one specific problem with the players except for the small memory space.
*The S5 is my favourite.
*Not in sound quality but in design and screen quality.
*Yes of course, they are great little players.
*David Mckinn
*Told – approx. 40 people

95. Matt Delves
JithanDesilva Matt Griffiths Will Delves

96. Matt Delves
Will Delves
Favourite feature-
Speakers! The
screen quality is
great for watching
movies.
Told – 20 people
minimum
Matt’s feedback –
*The S5’s sound output was great for such little speakers.
*With such a cool design, the small screen really could have been improved.
*My Favourite was the P2, although each mp3 player does have its own unique
quality.
*No not in sound quality, but definitely in screen quality and functionality.
*Yes I would strongly recommend the P2, as well as the other players due to price
and quality.
*Will Delves
*Told – 27 or more

97. Jade Adams
Nathan Fitzpatrick
Phill Price Jae Ewington

98. Jade Adams
Nathan Fitzpatrick
Favourite feature-
The sound quality
was very
impressive, for
both the
earphones and
speakers.
Told –25 people
Jades feedback –
*The pull out speaker is a great idea.
*I found the screen quite small and the buttons a little harder to use.
*I liked the P2 the best. The large screen and ease of use was great. It’s a great gadget to
go travelling with, as you can upload movies/tv shows.
*Not really, they all had quite excellent quality.
*Yes I would, especially due to the fact that there are a few different players to choose
from.
*Nathan Fitzpatrick
*Told – 20 people minimum

99. Jimmy Dau
Daniel Benda
Rachel Calvert Kim Mclaren

100. Jimmy Dau
Daniel Benda
Favourite feature-
The screen was
great.Really
clear, small and
sleek.
Told – 10 people
Jimmy’s feedback –
*The speakers were great fun.
*The general functionality – it was a bit too “touchy” when i tried to fast forward a
song it would either skip because the button was so close to the pause button or it
would pause.
*The S5 was my favourite as I could use the speakers in a group setting and when at
the park or out and about with friends.
*No there wasn’t any quality difference between the players.
*Yes Id definitely suggest samsung mp3 players to friends and contacts.
*Daniel Benda
*Told – 25 people minimum, half have commented on how ‘cool the speakers are’.

101. Adam Webb
Rachel Collis Luke Stanton ZunilkaCazmenco

102. Adam Webb
ZunilkaCazmenco
Favourite feature-
The over all look
of the player won
me over.
Told – 25 people
Adam’s feedback –
*The Blue tooth capability was an interesting feature along with the speakers producing a great
volume of sound for such small speakers.
*I didn’t like how the only cable to charge the Mp3 player was by computer, it would be better
if there was also a wall adapter for the times you aren’t close to a computer.
*My favourite’s were the P2 and the T-10, the T-10 had a great weight and simple to use. While
the P2 was great for watching movies and looking at photo’s.
*I noticed that there was a better surround sound with the S5 Mp3 player, it could have been
the earphones that made the difference.
*Yes, I have told a few colleagues and friends that were curious.
*ZunilkaCazmenco
*Told – 35 people approx.

103. Jay Young
Nikki Armstrong
Richard White RyhanVengetas

104. Jay Young
Nikki Armstrong
Favourite feature-
The player/ouch
screen is so sleek
and cool
Told – 15-20
people
Jay’s feedback –
*The speakers were great and the unit felt a lot more robust compared to the previous
ones. Probably due to the thickness.
*I was always worried that I would break the slide mechanism.
*My favourite was the P-2 Mp3 player. I work with digital media, So I’m always compressing
movies and TV shows to watch at work. I love the picture quality and size.
*No, The quality appeared to be the same throughout all players.
*Yes I have been referring for a while now.
*Nikki Armstrong
*Told - minimum 50 people

105. Edward Einfeld
Benny Rosen
Chloe Rees Alexis Einfeld

106. Edward Einfeld
Benny Rosen
The movie
function was
great for traveling.
Favourite feature-
Told – 20
minimum
Edwards feedback –
*The Speakers were by far the best feature of the S5 Mp3 player.
*After sucha great screen like the P2 I was so disapointed with the screen size of the S5.
*The P2 was my favourite it had everything and more.
*I found the P2 to be a standard above all other Mp3 players.
*I am always telling people about the Mp3 freedom range, they are a new breed of Mp3
players.
*Benny Rosen
*Told 30 – 40 people

107. Bernadette Fahey
Peter Fahey
Montana Meyer BasiaA’hern

108. Bernadette Fahey
Peter Fahey
Favourite feature-
I was able to
download demo
tracks and then
share with
friends.
Told – 45 people
Bernadettes feedback –
*My Favourite feature was that I could listen to music with out earphones in public places, it
was great fun especially being able to share songs through blue tooth.
*The screen wasn’t up to the standard of the previous P2 plus the buttons weren’t very
sensitive.
*I was torn between all 3 players, i.e. the T-10 was great for its size and compactness, the P2
had fantastic screen size and qualities and the S5 had the option of slide out speakers.
*Yes I think the P2 was of the highest quality.
*Yes I have already recommended the range to a few good friends of
mine and colleagues
*Peter Fahey
*Told - 50 people plus