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the inevitable
digital opportunity

genís roca
@genisroca
1 the digital transformation of businesses
2 where is the digital advantage?
3 the pace of the digital era
the digital transformation
of businesses

1
the digital transformation
of businesses
the use of technology and networks
to radically improve
performance or reach of e...
the three key areas
for digital transformation
the three key areas
for digital transformation
1 . transforming customer experience
2 . transforming operational processes...
the three key areas for digital transformation

1 . transforming customer experience
the three key areas for digital transformation

1 . transforming customer experience
a . customer understanding
the three key areas for digital transformation

1 . transforming customer experience
a . customer understanding
monitoring...
the three key areas for digital transformation

1 . transforming customer experience
a . customer understanding
building c...
the three key areas for digital transformation

1 . transforming customer experience
a . customer understanding
building c...
the three key areas for digital transformation

1 . transforming customer experience
b . top-line growth
the three key areas for digital transformation

1 . transforming customer experience
b . top-line growth
personalization
the three key areas for digital transformation

1 . transforming customer experience
b . top-line growth
geolocated propos...
the three key areas for digital transformation

1 . transforming customer experience
c . customer touch points
the three key areas for digital transformation

1 . transforming customer experience
c . customer touch points
moving to t...
the three key areas for digital transformation

1 . transforming customer experience
c . customer touch points
redesigning...
the three key areas for digital transformation

1 . transforming customer experience
c . customer touch points
offering ne...
the three key areas for digital transformation

1 . transforming customer experience
a . customer understanding
monitoring...
the three key areas for digital transformation

2 . transforming operational processes
the three key areas for digital transformation

2 . transforming operational processes
a . process digitalization
the three key areas for digital transformation

2 . transforming operational processes
a . process digitalization
process ...
the three key areas for digital transformation

2 . transforming operational processes
a . process digitalization
new data...
the three key areas for digital transformation

2 . transforming operational processes
a . process digitalization
new data...
the three key areas for digital transformation

2 . transforming operational processes
b . worker enablement
the three key areas for digital transformation

2 . transforming operational processes
b . worker enablement
collaborative...
the three key areas for digital transformation

2 . transforming operational processes
b . worker enablement
development o...
the three key areas for digital transformation

2 . transforming operational processes
b . worker enablement
development o...
the three key areas for digital transformation

2 . transforming operational processes
c . performance management
the three key areas for digital transformation

2 . transforming operational processes
c . performance management
redesign...
the three key areas for digital transformation

2 . transforming operational processes
c . performance management
decision...
the three key areas for digital transformation

2 . transforming operational processes
a . process digitalization
process ...
the three key areas for digital transformation

3 . transforming business models
the three key areas for digital transformation

3 . transforming business models
a . digitally modified businesses
the three key areas for digital transformation

3 . transforming business models
a . digitally modified businesses
from pr...
the three key areas for digital transformation

3 . transforming business models
b . new digital businesses
the three key areas for digital transformation

3 . transforming business models
b . new digital businesses
new intermedia...
the three key areas for digital transformation

3 . transforming business models
b . new digital businesses
data
the three key areas for digital transformation

3 . transforming business models
b . new digital businesses
data
the three key areas for digital transformation

3 . transforming business models
c . digital globalization
the three key areas for digital transformation

3 . transforming business models
c . digital globalization
global operatio...
the three key areas for digital transformation

3 . transforming business models
a . digitally modified businesses
from pr...
the digital maturity
where is the digital advantage?

2
Source: “The Digital Advantage: How digital leaders outperform
the...
the digital madurity
1 . digital intensity
2 . transformation management intensity

Source: “The Digital Advantage: How di...
the digital madurity

1 . digital intensity
the digital madurity

2 . transformation management intensity
the pace
of the digital era

3
2015 -

things
things

inside

services

pm

2005 - 2015

people
people

mobile

social

mk

1995 - 2005

enterprises
ente...
…-…

…
…

…

…

…

2015 -

things
things

inside

services

pm

2005 - 2015

people
people

mobile

social

mk

1995 - 200...
1 the digital transformation of businesses
. transforming customer experience
. transforming operational processes
. trans...
Internet is not about marketing
Internet is not about marketing
Internet is about process redesign
Internet is not about marketing
Internet is about business redesign
Internet is not about marketing
Internet is about business redesign
move your customer experience
move your operational pr...
Internet is not about marketing
Internet is about business redesign
move your customer experience
move your operational pr...
the inevitable
digital opportunity
TIC

TIC

genís roca

@genisroca

Barcelona – Madrid - Bogotá

@RocaSalvatella
www.Roca...
The inevitable digital opportunity
The inevitable digital opportunity
The inevitable digital opportunity
The inevitable digital opportunity
The inevitable digital opportunity
The inevitable digital opportunity
The inevitable digital opportunity
The inevitable digital opportunity
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The inevitable digital opportunity

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Publicado el

Genís Roca
GFT Corporate Event
Munich, 11-Feb-2014

Publicado en: Empresariales, Educación
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The inevitable digital opportunity

  1. 1. the inevitable digital opportunity genís roca @genisroca
  2. 2. 1 the digital transformation of businesses 2 where is the digital advantage? 3 the pace of the digital era
  3. 3. the digital transformation of businesses 1
  4. 4. the digital transformation of businesses the use of technology and networks to radically improve performance or reach of enterprises
  5. 5. the three key areas for digital transformation
  6. 6. the three key areas for digital transformation 1 . transforming customer experience 2 . transforming operational processes 3 . transforming business models
  7. 7. the three key areas for digital transformation 1 . transforming customer experience
  8. 8. the three key areas for digital transformation 1 . transforming customer experience a . customer understanding
  9. 9. the three key areas for digital transformation 1 . transforming customer experience a . customer understanding monitoring social media
  10. 10. the three key areas for digital transformation 1 . transforming customer experience a . customer understanding building communities
  11. 11. the three key areas for digital transformation 1 . transforming customer experience a . customer understanding building communities
  12. 12. the three key areas for digital transformation 1 . transforming customer experience b . top-line growth
  13. 13. the three key areas for digital transformation 1 . transforming customer experience b . top-line growth personalization
  14. 14. the three key areas for digital transformation 1 . transforming customer experience b . top-line growth geolocated proposals
  15. 15. the three key areas for digital transformation 1 . transforming customer experience c . customer touch points
  16. 16. the three key areas for digital transformation 1 . transforming customer experience c . customer touch points moving to the multichannel
  17. 17. the three key areas for digital transformation 1 . transforming customer experience c . customer touch points redesigning customer services
  18. 18. the three key areas for digital transformation 1 . transforming customer experience c . customer touch points offering new services
  19. 19. the three key areas for digital transformation 1 . transforming customer experience a . customer understanding monitoring social media building communities b . top-line growth personalization geolocated proposals c . customer touch points moving to the multichannel redesigning customer services offering new services
  20. 20. the three key areas for digital transformation 2 . transforming operational processes
  21. 21. the three key areas for digital transformation 2 . transforming operational processes a . process digitalization
  22. 22. the three key areas for digital transformation 2 . transforming operational processes a . process digitalization process reeingineering
  23. 23. the three key areas for digital transformation 2 . transforming operational processes a . process digitalization new data flows
  24. 24. the three key areas for digital transformation 2 . transforming operational processes a . process digitalization new data flows
  25. 25. the three key areas for digital transformation 2 . transforming operational processes b . worker enablement
  26. 26. the three key areas for digital transformation 2 . transforming operational processes b . worker enablement collaborative workspaces
  27. 27. the three key areas for digital transformation 2 . transforming operational processes b . worker enablement development of digital skills 1 Strategic vision 1 Strategic vision 2 Digital leadership 2 Digital leadership 3 Digital communication 3 Digital communication 4 Customer orientation 4 Customer orientation 5 Continuous learning 5 Continuous learning 6 Teamwork 6 Teamwork
  28. 28. the three key areas for digital transformation 2 . transforming operational processes b . worker enablement development of digital skills 1 Strategic vision 1 Strategic vision 2 Digital leadership 2 Digital leadership 3 Digital communication 3 Digital communication 7 Digital culture 7 Digital culture 4 Customer orientation 4 Customer orientation 8 Information management 8 Information management 5 Continuous learning 5 Continuous learning 6 Teamwork 6 Teamwork
  29. 29. the three key areas for digital transformation 2 . transforming operational processes c . performance management
  30. 30. the three key areas for digital transformation 2 . transforming operational processes c . performance management redesigning dashboards
  31. 31. the three key areas for digital transformation 2 . transforming operational processes c . performance management decision making in real time
  32. 32. the three key areas for digital transformation 2 . transforming operational processes a . process digitalization process reengineering new data flows b . worker enablement collaborative workspaces development of digital skills c . performance management redesigning dashboards decision making in real time
  33. 33. the three key areas for digital transformation 3 . transforming business models
  34. 34. the three key areas for digital transformation 3 . transforming business models a . digitally modified businesses
  35. 35. the three key areas for digital transformation 3 . transforming business models a . digitally modified businesses from products to services
  36. 36. the three key areas for digital transformation 3 . transforming business models b . new digital businesses
  37. 37. the three key areas for digital transformation 3 . transforming business models b . new digital businesses new intermediaries
  38. 38. the three key areas for digital transformation 3 . transforming business models b . new digital businesses data
  39. 39. the three key areas for digital transformation 3 . transforming business models b . new digital businesses data
  40. 40. the three key areas for digital transformation 3 . transforming business models c . digital globalization
  41. 41. the three key areas for digital transformation 3 . transforming business models c . digital globalization global operations centers
  42. 42. the three key areas for digital transformation 3 . transforming business models a . digitally modified businesses from products to services b . new digital businesses new intermediaries data c . digital globalization global operations center
  43. 43. the digital maturity where is the digital advantage? 2 Source: “The Digital Advantage: How digital leaders outperform their peers in every industry” MIT Sloan, nov 2012
  44. 44. the digital madurity 1 . digital intensity 2 . transformation management intensity Source: “The Digital Advantage: How digital leaders outperform their peers in every industry” MIT Sloan, nov 2012
  45. 45. the digital madurity 1 . digital intensity
  46. 46. the digital madurity 2 . transformation management intensity
  47. 47. the pace of the digital era 3
  48. 48. 2015 - things things inside services pm 2005 - 2015 people people mobile social mk 1995 - 2005 enterprises enterprises desktop commerce itc infrastructure infrastructure mainframe engineering r+d - 1995
  49. 49. …-… … … … … … 2015 - things things inside services pm 2005 - 2015 people people mobile social mk 1995 - 2005 enterprises enterprises desktop commerce itc infrastructure infrastructure mainframe engineering r+d - 1995
  50. 50. 1 the digital transformation of businesses . transforming customer experience . transforming operational processes . transforming business models 2 where is the digital advantage? . digital intensity . transformation management intensity 3 the pace of the digital era
  51. 51. Internet is not about marketing
  52. 52. Internet is not about marketing Internet is about process redesign
  53. 53. Internet is not about marketing Internet is about business redesign
  54. 54. Internet is not about marketing Internet is about business redesign move your customer experience move your operational processes move your business models
  55. 55. Internet is not about marketing Internet is about business redesign move your customer experience move your operational processes move your business models and first… move your management
  56. 56. the inevitable digital opportunity TIC TIC genís roca @genisroca Barcelona – Madrid - Bogotá @RocaSalvatella www.RocaSalvatella.com

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