This document discusses using a single ad group and campaign for an entire PPC account. It recommends using ad customizers to manage ad copy at the keyword and location level to deliver relevant ads. Setting URLs at the keyword level or dynamically inserting keywords into site searches allows ads to be tailored for each keyword. Using this approach can save thousands of hours managing ads while improving click-through rates, conversions, and quality scores. The document provides an example of an ad customizer sheet for managing ad copy and constructing ads from customizable fields. It encourages contacting the agency to discuss implementing this single ad group approach to improve PPC performance.

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PPC Magic:
Just One Ad
Group for
Your Entire
Account

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Imagine using
just one Ad
Group in One
Campaign for
your entire PPC
account?

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Less time
grinding and
more time on
strategy

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Oh, and it’s also
a short-cut to
great quality
scores

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So, here is how
you can create
PPC magic...

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Step 1:
Use Ad
Customizers

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Step 2:
Set URLs at the
keyword level

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Or...

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Step 2a:
If you are really
brave dynamically
insert the keyword
into your site search
to create the URL

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Here is an
example of an
Ad Customizer
sheet

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Title1 Title2 Title3 Des4 Des5
Target
campaign
Target ad
group
Target
Location
Target
keyword
Example Title 1 Example Title 2 Example Title 3 Description 1 Description 2 Global_Campaign Global_Ad_Group Your Location,State,Country [your keyword]

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You manage all
ad copy from
this sheet and
not the UI.

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You can have
specific copy for
each keyword
and location

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CTR
Conversion
Quality Score
All will soar

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Your Ads will
look like this on
the UI.

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{KeyWord:Default}
{=example.Title1:Default}
{=example.Title2:Default}
{=example.Des4:Default}
{=example.Des5:Default}
*Make sure you have default text in at least one ads in
the ad group.

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You will save
thousands of
hours
eliminating
mundane tasks

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You will deliver
the most
relevant ad copy
to your
customers

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Hey, ramp up
your PPC - chat
to us about
implementing
the single ad
group approach

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“Drop me an email
info@thisistheunit.com
to have a chat about advanced
PPC processes that will improve
your performance”
Paddy Casey, Co-Founder, The
Unit.

21. About The Unit
The Unit is an advertising agency with
a “client-side” mindset.
We focus on online gambling and all
our staff has worked in the sector.
We get where you are coming from
because we have all been there.
Have a conversation with us about
your plans and objectives. Drop us an
email.
info@thisistheunit.com