Personal Information
Organización/Lugar de trabajo
Greater Chicago Area, IL United States
Sector
Finance / Banking / Insurance
Sitio web
www.rocktheboatmarketing.com
Acerca de
It’s always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments.
Digital came along just as I was feeling the constraints of communicating in print. Yes, I still “do” print, but digital is what I love—mostly because of what it can do for content. Digital communicating—email, Websites, apps, social—enables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact.
My title has...
Presentaciones
(2)Recomendaciones
(40)Next-Generation SEO Strategies That Will Future-Proof Your Content
Content Marketing Institute
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Hace 8 años
The Big Idea. Dead or Alive?
edward boches
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Hace 10 años
Ultimate Guide to Funnel Optimization
Sean Johnson
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Hace 11 años
Enterprise SEO & Content Strategy: STOP THE PAIN!
Jonathon Colman
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Hace 11 años
Set Your Content Free! : Case Studies from Netflix and NPR
Daniel Jacobson
•
Hace 11 años
7 Things You Should Know About 2nd Screen Interaction
Alan Wolk
•
Hace 11 años
Social Media Week Chicago - SEO Strategies for PR and Social Media
Cramer-Krasselt
•
Hace 11 años
5 Tips for Presenting to Executives
speakingppt
•
Hace 11 años
Developing Social Engagement Strategy
Rod Brooks
•
Hace 12 años
Compliance Considerations in Social Media Initiatives - BDI 5/17/12 Social & Mobile Financial Services Communications: Case Studies and Roundtables
Business Development Institute
•
Hace 11 años
LinkedIn Everywhere
Kirsten Hunter
•
Hace 12 años
The "Secret Sauce" to Customer Engagement - BDI 11/8/11 Social Communications & Content Marketing Leadership Forum
Business Development Institute
•
Hace 12 años
Building a 2012 Marketing Budget
Jamie Steven
•
Hace 12 años
A Methodology for Site Reviews
Rand Fishkin
•
Hace 12 años
The Death & Rebirth of SEO
Rand Fishkin
•
Hace 12 años
ING Presentation - BDI 7/26/11 Social Media Security & Compliance Workshop for Financial Institutions
Business Development Institute
•
Hace 12 años
Webinar deck: Mobile Marketing for Financial Services organizations
Archer Inc.
•
Hace 12 años
Competitive Analysis of Offsite Success Factors
StepForth Web Marketing Inc.
•
Hace 12 años
JESS3 and Eloqua's Content Grid v2
JESS3
•
Hace 12 años
2.0 Adoption Council 2011 Salary Survey
Dachis Group
•
Hace 12 años
Social Media Tools - Fly or Die
Cedric Giorgi
•
Hace 13 años
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies
•
Hace 13 años
Attentionomics Captivating Attention in the Age of Content Decay
Edelman Digital
•
Hace 13 años
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
Taly Weiss
•
Hace 13 años
SlideShare Zeitgeist 2010
Rashmi Sinha
•
Hace 13 años
Google Analytics: Make Your Site Work Harder from MIMA Summit
Three Deep Marketing
•
Hace 13 años
STEAL THIS PRESENTATION!
Jesse Desjardins - @jessedee
•
Hace 13 años
Richard Edelman -- New Media Academic Summit 2010
edelmanmarketing
•
Hace 13 años
Why Social Media Projects Fail?! – A European Perspective
BSI
•
Hace 13 años
Average Is Not Normal
Carl Richards
•
Hace 15 años
Personal Information
Organización/Lugar de trabajo
Greater Chicago Area, IL United States
Sector
Finance / Banking / Insurance
Sitio web
www.rocktheboatmarketing.com
Acerca de
It’s always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments.
Digital came along just as I was feeling the constraints of communicating in print. Yes, I still “do” print, but digital is what I love—mostly because of what it can do for content. Digital communicating—email, Websites, apps, social—enables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact.
My title has...